Chapter 606： no calamity

The promotion of "Prada", the three publishers are working hard.

In other words, for the temporary common interests and performance, the executives of the three companies personally led the team to formulate corresponding publicity plans online and offline, and made a large-scale pre-screening campaign.

Generally speaking, the Hollywood practice is that the cost of publicity will account for half of the production cost. The production cost of "Prada" is 40 million US dollars, and the initial investment is 12 million. It has to be said that everyone still attaches great importance to it. Have the confidence to fight this battle well.

The publicity cost of 12 million is quite high compared to medium and low-level commercial production. At this time, the publicity of Hollywood's first-line blockbusters rarely exceeds 70 million, unlike the 100 million in later generations.

This kind of handwriting propaganda, the intuitive effect is still very obvious, the advertisements of "Prada" soon appeared overwhelmingly in public places with high traffic flow, as well as on the poster boards of theaters and the front page interface of Internet portals.

However, just as "Prada" went on a publicity offensive, some resistance soon emerged.

Paramount believes that this is a precursor to the breakdown of the relationship. They also pay attention to it after suffering a loss, and want to teach Firefly a little more lesson.

Of course, Paramount doesn't think it's a big deal.

After all, it is reasonable to say that after the warning, Firefly should obey the rules honestly.

The entrance of the Firefly Pictures Building is very lively today.

A large group of media people with a keen sense of smell squatted on the spot, hoping to capture first-hand exclusive news.

Unfortunately, Joseph, the hard-working and never late CEO of the company, just drove over and was blocked by reporters.

In, can't go in, can't go out, can't go out, the whole is surrounded, and the reporters are also excited about not giving up the interview.

why?

A budding independent studio and two top media conglomerates break up? How much coverage is there to dig. It's all green Franklin.

Reporters rushed to speak, and the scene was chaotic. No one knew that revenge would come so quickly.

"Is Firefly no longer working with Warner and Paramount?"

"You used to cooperate quite happily with each other. What is the reason for the intensification of the conflict?"

"Nothing, the conflict will never intensify." Joseph immediately retorted.

Forcing the parties to speak, even in the car, the reporters were quite enthusiastic.

"Is it unequal interests? Why did the publisher of "Prada" no longer choose a better platform, but instead chose a more troublesome joint promotion?"

"Have you ever thought about continuing to communicate in the future?"

"If Firefly's film projects no longer cooperate with the Big Six, have you ever thought about losing a large part of overseas interests. Is it worth it?"

Helpless, Joseph emphasized again: "It's just a momentary misunderstanding. Firefly's film and television projects have always sold well, and there will never be a lack of partners."

During the uproar, relevant news has already been reported by various media.

There are speculations that a certain studio wanted to buy Firefly and deliberately suppressed it; some said that Firefly’s performance was good, it had to make an inch, and the customer was deceiving, so the cooperation broke down; there was also that Firefly’s development was too good to be envied, and beware of getting bigger.

In short, the media, how to attract attention and how to come, make many passers-by can't tell what is right and what is wrong, and eat melons with peace of mind and it's over.

However, no matter how the studio is, movie fans will listen to it happily. Most people's eyes don't care about off-site topics at all, and they are still wondering if there is a good movie to watch in the theater.

After all, discussing movies or star characters is obviously much more interesting.

But for people in the industry, it is very reasonable.

Obviously, the distribution of benefits is unfair, and they shouldn't see too many similar things.

It can be said that the second-tier and lower-tier studios generally have sympathy for Firefly.

Anyway, as the film company grows bigger, it will inevitably have to go through such a fate.

Either bow down, or be acquired, or honest producers do not participate in distribution. Everyone is used to it.

......

Twentieth Century Fox headquarters.

The assistant to the chairman walked quickly into Murdoch's office to report the relevant news, "Boss, Paramount, let us cooperate with the media to suppress Fireflies and related movies."

Rupert Murdoch has the most resources in the newspaper industry. If he is willing to take action on this matter, the wind is almost irreversible, but he laughed when he heard this: "This Lehman is really talented. But Forget about the smear, we have nothing to do with him. Why waste resources and energy. "

"Would you like to contact him now? Firefly has a tense relationship with Warner and Paramount, and its film and television projects are an opportunity to start."

"No." Rupert Murdoch shook his head and said, "What about one more Fox who doesn't want to suffer? When he suffers, he will naturally find a way, we don't need to do it specially. Besides, they all have hearts. Suppress it, there is no need for Fox to face it. Besides, if we cooperate with Firefly, we will still have to face difficulties in the film arrangement. Are we willing to sacrifice our own interests all the time?"

"So that's what we look at?"

"Well, just wait. It'll be sorted out soon."

......

Although the Sixth Congress will always agree to the outside world, the internal contradictions are actually very bad.

Just when Warner and Paramount have a tacit understanding of spending resources and spending money to disgust Fireflies, the rest of MGM, Fox, Columbia, and Universal are happily watching the two sides fight each other, and even have the idea of ​​​​picking up leaks. , prepare a **** to dig a corner.

Of course, business is business.

Warner Bros. and Paramount have never done anything, and have never publicly stated their so-called relationship breakdown. Maybe they still think about the end of the matter and then take a step back to regain their "friendship".

But the development of the situation was unexpected.

After the Valentine's Day "Prada" in mid-February was finalized, the works in the same period included MGM's comedy and suspense film "Pink Panther", Disney's animal drama theme "Minus Octave", and Universal's parent-child cartoon "Curious George". , as well as New Line's thriller, The Death Comes, the third installment, and Warner's low-budget drama Firewall.

No matter how you look at it, the "Prada" family is the biggest.

But in terms of media public opinion, the trend is to deliberately depreciate "Prada".

The focus of the joint publicity was Anne Hathaway, and black material about her came out one after another.

No one will believe it if no one is making a fool of yourself.

In other words, if a movie star is suddenly exposed to a lot of black material, there must be a mastermind behind the scenes.

why?

As the so-called opening picture, the content depends entirely on editing.

It is impossible to eat this bowl of rice in front of the stage without black material. The worst years when Tom Cruise was hacked happened because of the conflict between "Mission Impossible Series" and Paramount, and publicly stated that The sequel rollout has been delayed indefinitely.

Sometimes it's easy to follow suit with rhythm.

People say she's bad, so what she does subconsciously is wrong.

Acting hard is called a show, not playing a big name is called deliberate, smiling to fans often will also be called too bitch, even her life in this world is full of hypocrisy.

Can anyone really live so tiringly?

It's just a deliberate interpretation.

If you are in the entertainment industry, as long as you want to be black, there is nothing you can't do.

Compared with most actors with questionable characters, Anne Hathaway is already the best among them. At least there are no major problems to blame Is it true that one sentence is too pretentious to sum up others? everything?

You know, in the years when Annie was scolded the most ruthless by the white lotus, just because her draft of "Les Miserables" was competing for the Oscar, she was overwhelmed by a certain milk girl who was crazy about selling the big sister, and she was backhanded by the role. Problems with rhythm success.

Therefore, the tearing between actresses is even better than the palace fighting drama. It is recommended to learn about the history of the big cousin and why the media always compares Annie, the absolute first-line actress at that time, to set off the so-called so-called "Frank" character.

——If you are really frank, there is a way of not doing one face to face and one behind the other.

Of course, the media at this time haven't caught Annie's intentional image maintenance. They are all hyping up the history of love, or a certain star jumped out to say some so-called true comments.

This kind of routine, until later generations, likes to play.

It's just that several ways of fighting have brought disaster to Chiyu.

Obviously they are all rushing to suppress the popularity of "Prada", but the most popular is Annie who plays the heroine. She is not unlucky who is unlucky. Good luck.