Chapter 588： Target audience

The two blockbusters competed, and the cannon fodder died.

The vigorous Christmas schedule is still going on, and the "Goblet of Fire" breaking through 100 million results in the first weekend also means that it has taken over the status of the leader of "Monster in the Lake".

On the 22nd, on Tuesday, "Goblet of Fire" reported 12.26 million, and "Monster in the Lake" won 7.84 million;

On Friday, the 25th, Goblet of Fire reported 14.23 million, and "Monster in the Lake" won 10.82 million.

Ten days after its release, "Harry Potter and the Goblet of Fire" has accumulated 211 million in North America and over 400 million in the world, and continues to be the weekly box office champion.

Moreover, five new films will be released one after another this week, but the combined box office of the first and second places is twice as high as that of the three to ten places combined. A lot of new films are hard to come by.

At a media briefing, Warner Bros. North American distribution president Sidane Firmman said confidently that "Harry Potter and the Goblet of Fire" will definitely hit more than 300 million in North America.

So, why is "Goblet of Fire" upgraded and more popular than its predecessor?

When a reporter asked this question, Sidane Fehrman also initially explained a few words.

Indeed, based on the current results, "Gould of Fire" is the one most supported by the audience and fans, and this is mainly due to the well-planned production and promotion plan laid out by Warner, which is systematic.

"We have aimed at a core audience from the very beginning. The style of the film is to accompany a generation of teenagers to grow up. Therefore, it can be seen from the actors that we are shooting with a purpose. The change of the actors' age is also the change of the film style. From the tendency to be young, to the gradual emergence of monsters, fierce fights and other scenes. When "The Philosopher's Stone" was released, the audience was about 10 years old, and now, they should be about 15 or 16 years old, and they have always been in line with fans. taste."

Of course, the consequence of being too close to the core audience is that the gap is too fast.

Once this part of the audience stops going to the theater after watching the movie, the box office will soon drop.

Therefore, although this week's box office champion is undoubtedly "The Goblet of Fire", it has dropped by nearly half, and the gap between the box office of 54.9 million in the next week and the first week is too large.

In other words, the emergence of "Harry Potter and the Goblet of Fire" filled the market gap, and then an amazing box office storm broke out - "Star Wars 3" is a bit hopeless; "Mystery of the Shadow" is too hazy; "War of the Worlds" " is simply gloomy; "Charlie and the Chocolate Factory" is too personal and gothic; "Fantastic Four" is simply a simplified version of "X-Men", and "Monster in the Lake" is not continuous enough.

From spring to winter, the entire North American film market has not yet had a special effects giant like "Gblet of Fire" that focuses on the youth market, which fully meets the needs of young people for watching movies.

As a result, the "Magic's Stone", which started at 300 million, continued to decline in the second and third parts, respectively 262 million and 249 million. One crab is not as good as one crab, but the energy erupted in the fourth part, becoming this year's The third fastest box office hit 200 million works - "Star Wars 3" in 8 days; "Monster in the Lake" in 10 days, and "Goblet of Fire" in 10 days.

However, Warners soon discovered the entanglement of "Monster in the Lake".

Because in the third week of the "Goblet of Fire" screening, the gap between the two continues to decrease.

The people at Warner are not optimistic anymore.

At first, it was a crushing trend, but now there is a stalemate.

They want to know how the box office trend of "Monster in the Lake" is so stable?

This is like a top star will emerge in three or five years, but looking up, it is still the old movie star who controls the market.

In terms of audience restrictions, "Gble of Fire" is more uncomfortable than "Monster in the Lake", and it can make money for young people, but more audiences around 30 years old don't buy it.

It seems that it is not so easy to talk about suppression.

In any case, Warner Bros. can't drive fans who don't like "Goblet of Fire" into the theater. How to choose is still a very selfish thing.

In fact, it does.

In the fourth week of the release of "Monster in the Lake", the box office was still able to win 32.87 million US dollars, and the total box office in North America reached 260 million. After the overseas release, it also began to beat "Goblet of Fire".

This time, it became that "The Goblet of Fire" consumed the audience market first, and "Monster in the Lake" came later, which has a greater sense of freshness for fans and can drive the box office more.

As a result, the overseas screenings for a week are that "Monster in the Lake" surpassed the box office result of "Gble of Fire" by more than 78 million, which was less than 50 million.

And this week's North American market, "Goblet of Fire" fell by more than 30%, only 38.43 million US dollars.

According to this market forecast, it will have to fall next week, and the decline will not be small.

Comparatively speaking, although "Monster in the Lake" also fell by more than 30%, it did not plummet by more than half at the beginning.

In terms of misery, it really is still better than "Harry Potter" that eats the youth market.

Teens, enough firepower, but not enough sustained, normal.

Warner did not expect that before the release of the two films, "Monster in the Lake" had passed its peak period, and its decline rate could slow down a lot.

On the contrary, Goblet of Fire seems to be crushing everything, and other films have humbled themselves out of the market, resulting in lack of stamina.

Time into December, Beverly Hills Rust mansion.

At night, Lyman lay in bed, turned over again, couldn't fall asleep left and right, and woke Eva.

"What's wrong?" Eva said sleepily.

"Just had a weird dream."

—A group of people panning for gold in a river in a rural western country.

Then one person was lucky enough to pick up a piece of dog head gold, causing a tragedy.

In dreams, human life is worthless;

Those who believe in the rules always break the rules.

The concept of good and evil dominated by ** is as cruel as yellow sand, covering everything.

Vaguely, Lehman recalled the scene from the filming of "Bad Guy", the complex human nature, the choices of the characters, and finally intertwined into a big net, which is exciting.

Soon, Lyman jumped out of bed, went into the study, and wrote a dreamlike story with a pen.

However, dreams are, after all, random thoughts with no bounds, and it is not an easy thing to write a well-organized script.

This is not the simulation of the past according to the idea, but the writing of the real character and the determination of the main line.

But Lyman has always been in a state of inspiration, the kind of clearly visible scenes laid on paper, slowly plumping, slowly perfecting.

The outline was settled, and Lyman looked at the story with a sense of familiarity.

It's like a combination of "Broken Silence" and "No Country for Old Men".

It's a bit more chilling than "Broken Silence", and a bit more choice than "No Country for Old Men".

——Perhaps, I kept thinking about what to shoot for my next work before going to bed, thinking about it every day and dreaming at night? Lyman thought so.

Although the outline was set, after such a toss, Lehman no longer had the will to sleep.

Moreover, Lyman also intends to make appropriate modifications to the script based on some classic crime movies from memory to make the plot more shocking.

In the study, the rustling sound of the brush stroke touching the paper was heard again.

Pausing and slowing down, Lehmann would stop and think for a while every time he polished up a paragraph.

This writing is dawn.

Eva knocked on the door of the study with a tray in hand, and then walked in. She gently put the hot coffee and white bread aside. Seeing the concentration on Lyman's face, she couldn't bear to interrupt Facts She didn't sleep well last night, but she never came to disturb her.

Eva knows that he likes to be quiet when he is creating, and he often shuts himself up in his study, groping for ideas by himself.

In the study, the most eye-catching thing is a large writing board.

A4 sheets of paper are densely attached to the writing board. Some of them are dialogues, some are simple scene designs, and some are character templates. All these add up to the script that Ryman is writing.

He is still named "No Country for Old Men", without him, Lyman likes the interpretation of this word.

NotryforOldMen does not mean that you are old and have no support, but refers to the feeling of powerlessness after the social rationality of the past is broken, or the lawlessness after the situation is out of control.

This is a mature man who has not restrained his greed; a perverted killer who seems to "follow the rules" but can only make rules by abiding by himself, and an old police officer who is powerless to the status quo, and a man who hovers on the edge of morality and sex. Elite lawyers who suffer from self-inflicted consequences.