Chapter 587： The Goblet of Fire

Monday, November 21.

At eight in the morning, the Warners conference room was full again.

It's very clear to everyone that what's being discussed at the meeting has to do with the opening weekend box office of Harry Potter and the Goblet of Fire.

Perhaps, the strong ability to attract money of this series can also be seen from the newspaper.

Today, the "Hollywood Observer" reported: "Young magicians can fascinate the audience with their broomsticks. The Goblet of Fire was released on the 18th, opened on 3,650 screens, and easily won a box office of 101.4 million US dollars in three days. Such a dazzling result shows that the popularity of the little wizards among fans is increasing day by day, and the revenue in the first three days is close to the total North American box office of the last sequel. If this trend continues, the fourth part is likely to become a series The highest-grossing one.

And such a strong first weekend result is enough to rank third in film history, second only to "Spider-Man" and "Shrek 2", but it is worth mentioning that there is only a difference between the third and fourth place. 30,000, the victory is weak.

Now, both of them appear in the November schedule. I have to say that this has had a great impact on the movies in the same schedule.

......

The popularity of Goblet of Fire was predictable.

This time, the film will be released globally again. Except that the Big Six has such strength to contact overseas distributors to unify the time and manage the screening copies, most film companies have to wait until the next week before contacting the overseas market one after another.

However, the benefits of doing so are obvious.

In addition to the hot sale in North America, 5,300 screens in 19 countries around the world also swept away 80 million US dollars without mercy, with a total score of 181.45 million in the first weekend.

In the United Kingdom, where "Harry Potter" originated, it won 24.6 million directly, breaking the local box office record for the first weekend in film history.

After the meeting, everyone was very enthusiastic about the discussion.

In any case, the hot sale of their own projects is a very happy thing.

However, a certain number mixed in the voices of the crowd instantly reduced this enthusiasm.

"There are still 55.24 million in the next weekend of "Monster in the Lake"?"

55.24 million?

Open the North American box office statistics table for the next week.

The second place is Lehman's film "Monster in the Lake", which accumulated a total of 96.57 million in the next week and a box office of 55.24 million in the next weekend.

After a little mental calculation, you will find that compared with the first weekend, the market for this movie fell by less than 40%.

While Warners has long been aware of the film's screening potential, the lack of a quick slide under the impact of Goblet of Fire's premiere speaks for itself.

Perhaps, this movie is stronger than expected?

Subsequently, the senior executive of the marketing department stood up to answer the doubts.

"In terms of the audience's choice of movie viewing, Goblet of Fire and previous series of works are mainly young people, 13 to 25 years old accounted for 52% of the audience distribution of the age group, while the audience of "Monster in the Lake" The age group is mostly 25 to 33 years old, so although it will be affected to a certain extent, the screening momentum will not collapse.”

Moreover, Warner's publicity resources for "Monster in the Lake" have been reduced by more than half. Due to the distribution agreement, they did not do it. The same is true. Seeing that there are more than 50 million in the next weekend's results, it will be eye-catching.

In this regard, Warner Bros. is upright and open, making it clear that it wants to hold "The Goblet of Fire", while slightly ignoring "Monster in the Lake".

Although both projects, Warner Bros. can get the film income, but one needs to be shared, and the other can be eaten with oil. How to choose, needless to say.

Who would have thought that since the influence of "Monster in the Lake" has risen, even the regular operation can maintain a good box office trend.

This is something that Warner didn't expect.

Liam was very angry. The first week of "Monster in the Lake" was able to squeeze into the top five best films in North American film history. Anyone with a discerning eye knows that the potential is unlimited, but he was so discriminated against at Warner. Said to reduce publicity investment, immediately reduced.

Warner's play has to be said to be disgusting. Liam went over in person and wanted an explanation, but what he got was a perfunctory excuse.

Considering that the six majors have their own film arrangement plans, non-direct lineages will be treated unfairly. At this point, the six majors are the same raccoon dog.

In the final analysis, it is still Firefly's reliance on distribution channels, and the top projects are still in the hands of others.

Even if it doesn't work with Warner, what about Paramount? Paramount is generous?

Or that there will be traitors in the Sixth University who betray their own interests and focus on supporting others.

Once the schedule conflicts, it is basically sacrificing outsiders.

For this reason, the studios that went to court do not know how much, let alone anyone.

However, the cinema chain is not of one mind. The number of screens in "Monster in the Lake" has still increased to more than 3,000 screens and a certain share of the film arrangement, all because the film's performance is good enough, and the cinema chain considers its own interests. In the North American film market, Goblet of Fire alone cannot be eaten.

The film market in November is a full 1.5 billion. Which movie can get 1.5 billion in North America?

Liam's lungs are about to explode, but no matter what, Warner just killed the terms of the contract, and didn't deal with it or suppress it deliberately, what could he do?

He ran to Firefly Pictures and saw Leiman who was looking at the progress report of the "Prada" shooting plan, and said unwillingly: "Boss, if Warners says they turn their face, they turn their face, isn't there any way?"

"The solution is that the online propaganda department should be enriched as soon as possible, and the main battlefield of propaganda in the future will only be online."

In a word, it takes its own strength to strike iron.

Always rely on outsiders, is that reliable?

Don't say Warner refused, if Blue Butterfly Pictures did not invest resources in their own projects, Lehmann would not agree.

If there is no conflict in the screening, I will give it if I give it. Hello, everyone, everyone, win-win is the kingly way.

But now the two projects are crowded together, and it is very threatening. It is not clear at a glance which one will lose the most.

Liam obviously knew this truth, but he knew it, and he really became the one who was sacrificed, saying that it was impossible without a thought. Who would be so generous.

Liam was silent for a moment, his brain was running fast, and then he said: "Internet propaganda began to explore as early as last year, but it has not become the main force, mainly because personal computers have not become the trend, and many fans are still accustomed to collecting from print media or TV channels. Film screening information.”

"I didn't say to give up the print media client completely, but just need to make a choice. The newspapers and magazines with large sales have already formed a fixed group behind them. In this regard, it is completely impossible to compete with the six major front pages. Then, they need to be opened from the Internet. Export. This is the general trend, you can't go against it, you can only follow it."

"In the short term, I will follow up with those film communities, establish public relations, and find a set of linkage promotion networks suitable for Blue Butterfly Pictures." Liam suggested.

Lehman nodded in admiration, "That's it. In the future, everyone's main battlefield will be on the Internet. There is no fixed interest group formed here, and there is definitely a lot to do."

When Liam left, Lyman raised his wrist and looked at his watch. It was 11 am.

at the same time.

With the start of a new working week, the hit data of "Monster in the Lake" and "Gourd of Fire" are also spreading rapidly through Hollywood.

Compared with "Goblet of Fire", there are still traces to follow, but it is only slightly higher than the expected box office. The second weekend results of "Monster in the Lake" surprised too many people.

In this way, the movie is indeed going to reach the 300 million mark in North America, but I don't know where it will end up.

Can you break the box office record of "Star Wars 3" Of course, the latter's inference is a bit too optimistic.

In this regard, Lehman is not hopeful.

He was even mentally prepared to give up his spot to Goblet of Fire after being at the top of the box office chart for a week.

After all, there are so many fans and fans accumulated in this series that it is difficult to get a ticket in advance.

Teenagers just can't resist the magic of the wizarding world, and for that, they can wait all night just for that movie ticket.

Such momentum is too common for the "Harry Potter" series.

Warners are used to it, just like George Lucas himself didn't know that "Star Wars" would be so popular and become a generation's childhood belief.

And this kind of good result in the Goblet of Fire.

It is nothing more than that the fourth sequel is better and more acceptable to the audience than the previous three, that's all.