Chapter 582： Solo 1st gear

Taking "Walking with the Song", which is still a hit in the original time and space, as an example, the production cost of 28 million, and the global harvest is more than 119.5 million. Still more artistic.

No matter from which point of view, it is a good project, not to mention the good reviews of the film.

But this time.

Being squeezed by "The Monster in the Lake" was miserable.

It didn't even make it into the top eight in the weekly rankings, and it came in ninth, with a box office of 9.83 million -- the original sixth, with more than 12 million.

It is directly 12% less than in the previous life. This is a normal squeezing phenomenon of blockbuster movies to movies of the same period.

Of course, people are following the niche word-of-mouth flow. In the long run, the total box office will not collapse too much.

However, when the audience has a choice and their eyes are raised, whether they can still enjoy the relatively boring movies that need to be patient and watch slowly, there is also a question mark.

The same is true of the film market today.

Audiences have an influence on many movies when they have a lot of entertainment to pass the time.

If the quality of the film is not good, that is, the natural risk of the bad film market will be much higher.

Counting forward, there are very few projects with a loss of more than 50 million. After entering the new millennium, there are suddenly more.

Is it because of the amount of investment and the total number of projects?

not completely.

Here, the audience also has more choices. If the movie is not good, we will not watch it. Therefore, once a blockbuster has to be compensated, it is often very bad, the kind of bloodshed.

Let's turn our attention back to the North American film market in November.

"Monster in the Lake" still leads the way.

After topping the list at the beginning, on the working day of the next week on Monday, it directly won 23.78 million, and the decline was controlled within 30%, which is still acceptable.

And, here comes the second wave of Warner's propaganda offensive.

The gorgeous box office data in the first weekend quickly appeared on the entertainment front pages of major newspapers and magazines, and successively received recommendations from the traffic portals of the online community——

"The power of the water monster swept the movie market and completely opened the Christmas battle."

"Breaking 100 million in the first weekend, "The Monster in the Lake" directly detonated the enthusiasm for watching the movie. After the year, the war took the lead in ushering in the first strong opponent."

"Sex and blood have always been the two elements in the movie that can stimulate the audience's adrenaline the most. But "The Monster in the Lake" caused the fans to exclaim with the grand scene of humans fighting against unknown giants."

"Hollywood Variety" also reported: "A masterpiece that lives up to its expectations, no doubt at the top of the list. Will 'Monster in the Lake' break director Lyman Last's personal box office record?"

"Director Lehmann, who focuses on niche themes, seems to have thought of pleasing a more mainstream audience after "Bad Guy". He is always so unexpected, but always successful." - "Los Angeles Pioneers" newspaper

"With such a disparate power comparison, how can the box office performance of "Monster in the Lake" not be outstanding?" - "The Observer"

......

New York, Brooklyn.

Lehmann, who was hotly debated by the media, came to the filming studio of "Prada".

Before he left Firefly Pictures, Alfonso officially joined the cooperation in the form of a personal studio.

At this point, most of the crew looked at Lyman strangely, even director David Frankel.

It's not that Lehmann made a joke, but that his director's work really shocked a group of people, especially the direct descendants brought by David himself to set up the crew.

Which of them has the experience of breaking 100 million in the first weekend, but this one, twice.

And it's not as good as comics like "Spider-Man" or well-known adaptations, which are all original projects, and they just rely on audience popularity and quality word of mouth to win.

With such data and such strength, how can you not be shocked by the fact that you have to come to preside over the project production work of "Prada".

But Lyman clearly doesn't think so.

He is not only a director, but also the owner of a studio, and it must be irresponsible to always care about his own affairs.

Although he is not as good as professionals like Joseph and Liam in terms of management, he is still very confident in the film and television production he is familiar with.

What's more, these people don't understand that "Prada" also has such a blockbuster potential, how can Lehmann not have a snack.

Moreover, David's qualifications are still shallow.

Although in the field of TV dramas, this product has made a lot of achievements, but in the film, it can only be said that the identity of the newcomer has just been asked, and it may not be able to suppress the Oscar nailer like Meryl or the star flower like Annie.

The executive producer Blake has said more than once that the crew is not safe, and Meryl often asks to change the scene to increase the scene of the film and try her best to perform; Annie is not a fuel-efficient lamp. Aspects couldn't keep up with Meryl's performance, and there was a sigh of relief in his heart.

It is uncertain when the relatively stable situation of the crew will be broken.

This is obviously something that David cannot manage.

It's not that there is a problem with his ability. First of all, someone needs to listen. After listening, he has to accept the arrangement.

If one or two of them refuse to accept him, how can a clever woman cook without rice, so what can he do?

Of course, in order not to cause trouble, David didn't say anything about these difficulties, but the director Lehman liked, of course, had to help him.

Here, David's mood is complicated.

The day before yesterday, Annie was still arguing about refusing to wear ugly makeup and going into battle without makeup, feeling that she was ruining her image;

Today, Lehmann was just watching, and she was obedient. The same is true for Meryl Streep. When someone made a mistake in the scene, and his emotions were not coherent, he always had a cold face, and his attitude has changed so much today.

Said it wasn't for someone to watch, ghost letter.

The crew members are also very talented, and they can't see through it without saying it.

After all, Hollywood is such a place, if you go high and step down, you will curry favor with big directors, and you will also ignore small directors.

Back then, when Lehmann first made a movie, it was difficult to find a crew to get a secure salary, and it was difficult to accumulate experience. It is conceivable that there would be many barriers within the industry.

David is naturally very grateful for Lehman's help, and he may suddenly understand that Lehman must attach great importance to this project - otherwise, he will not come from Los Angeles while his movie is still in the next week's market where the box office is the most profitable. New York.

You know, it's been two days since the film officially started shooting.

In the preparatory period of more than half a month before, I was busy with the preparation of the main venue and props.

The only thing that was still a little discordant on the set was Lauren, the original author.

It was unpleasant to look at, but because of the need to fulfill the contract, I had to pinch my nose to recognize it.

Otherwise, her losses will be huge, and the cost of breach of contract is a huge sum of money, especially when it involves the production of a project of more than 30 million US dollars, she can't afford to pay for it.

At this moment, she was heartbroken looking at a pile of gorgeous costumes for actors to choose.

These clothes are of course sponsored by Prada. Many styles are the main styles of this year's autumn and winter seasons, but now they are selected by candidates like the ubiquitous stalls.

Of course, this should also depend on the individual's concept of luxury.

After all, Prada can't always take back the clothes that have been worn and resell them. Isn't that just a street stall?

From a certain point of view, luxury goods are the most time-sensitive futures. The more in-depth understanding, the more you will feel whether the actual value of those simple pieces of fabric is so high.

Of course, the fashion circle doesn't see it this way. Even if it is to harvest the people's IQ tax, it also satisfies some kind of show off, mixed with great psychological needs.

But Lauren, as a white-collar class with a low income, is usually fascinated and shy about these big names. To put it bluntly, it is too expensive to be willing to.

Occasionally accumulate a remuneration spends a lot on it.

Seeing a basic little black dress from Prada being thrown aside by the staff, it was because the eliminated clothes couldn't match, and it was only a pain in my heart.

Moreover, she could only be more upset when she watched the script of the movie didn't match the original.

But the world is always so unfair.

20% of the wealthy class is in charge of more than 80% of the social wealth, which is the "28 law".

You are not the 20% class group, so naturally you can only watch others distribute wealth or power.

What's more, Lauren herself didn't write it completely based on her experience in "vogue".

The original work of "Prada", the past experience and the film currently being made should be three stories and three lives.

Miranda is not Anna Wintour, and there's no need for a secret sarcasm.