Chapter 581： First weekend results

With the consistent resource tilt of "Monster in the Lake" by theaters and Warners, the weekend passed quickly.

Monday, November 14th.

In the office of the president of Blue Butterfly Pictures.

Sitting behind the boss chair, Liam recalled the changes in the past two years, and sighed again in his heart.

Who would have thought that the North American distribution foundation he had worked so hard to lay for several years would one day fail to keep up with the studio's business needs.

Of course, if it was the original Lisman Films, it might be enough.

In the beginning, he only wanted to help the big boss to seize power, so that he would not become a monopoly. Then, the film production department that was just starting must not be able to make any movies that need to be announced.

However, when it comes to Firefly Pictures, the situation is completely different.

Everything seems to be the other way around.

In terms of production, it can be divided into three, six, nine, etc., but in distribution, Blue Butterfly Pictures can barely reach six, and nine even dare not think about it.

As a result, Liam could only watch his own business, his own profits, his own bonuses and the right to speak fall into the pockets of outsiders.

Don't be angry.

Liam thought that more than once.

But when it comes to Xuanfa, I really don't have the strength. I can't make a swollen face as a fat man. I can't get a good result and waste the market potential of the film in vain.

"The Monster in the Lake".

Although Liam hasn't seen the movie market data for the first weekend, judging from the feedback from the past two days, he has no doubt that this movie will become the most profitable project in Firefly Pictures this year.

After all, it took another 33.28 million on Saturday, and the box office continued to rise very normally, continuing the strong performance of the first day of the show.

Moreover, in general, speaking with big data, the box office curve of new films in the Hollywood film market is higher on Saturday than on Friday and higher than on Sunday, because the first day and the midnight show are full of die-hard fans and supporters. On the Saturday off day, there will be a full-scale outbreak of passers-by audiences and die-hard movie fans, and it will drop slightly on Sunday, but it is still higher than Friday.

But if this is not the case, it is either a dark horse or a rush.

The box office data for the first weekend can drop too much, which is a nightmare for any studio, and this nightmare is still being staged in the market.

However, "Monster in the Lake", which has already exploded into a movie craze, is obviously not a money loser.

In just two days of release, North America has accumulated 68.75 million US dollars. The movie itself is not a movie project with many fans such as "Harry Potter" and "Spider-Man". It is estimated that it is not a "traffic" problem, nor There will be big ups and downs, and the box office in the first two weeks will be higher than the box office in the next month or so.

Liam was very jealous of Warner's ability to distribute and promote. After flipping through a few pending documents, he still wanted to know the specific situation of "Monster in the Lake", even if the film had no relationship with Blue Butterfly Pictures. big.

In a short while, the finished film market table was placed on Liam's desk.

After just a few glances, Liam became a little unwilling again.

Sunday's report: 32.67 million.

101.42 million in the first weekend.

Breaking 100 million in three days is a sign of a blockbuster hit.

Don't be angry.

For some reason, Liam came up with this idea again. Although he never thought that the North American distribution network he created would be lucky enough to promote any blockbuster projects with great market potential, he just wanted to import movies from other regions and make a little money.

Well, there is no harm without comparison.

How uncomfortable it must be for others to release a film that is worth the hard work you have released for several years, but it may not make much profit.

According to the 10% fixed box office cut negotiated by Firefly and Warner, and the publicity expenses are shared equally by both parties, Warner can get back more than 6 million in three days (not the total box office, but the distribution and production after deducting the cinema line). ).

Well, comparing the expenditures, Warner definitely didn't pay back, but according to this trend, is it difficult to pay back?

Not to mention offline and copyright peripherals, it is easy to make a profit of over 25 million based on the box office and overseas markets.

This is a win-win situation. Warner invests resources reasonably and reaps sufficient profits. Firefly does not have such market distribution capabilities. With the help of Warner to release box office potential, it also reaps sufficient profits.

As for what is lost and what is earned, everyone gets what they need. Whoever made the Big Six monopolize the largest publicity market and film share is never a studio behind them.

For example, all major American TV networks and regional TV stations have six shadows. Even if you take money, you may not be able to buy golden advertising space.

And they themselves, that is the internal price.

This is also Warner's peace of mind that they take a fixed 10% of the box office, and 10% is not much. It can be said that because Firefly's projects are very profitable, it is part of the win. They are the highest, and they take those small producers. The factory is always calling for a 30, 35 split plan, basically not giving those small studios the profit margin above the box office, and if they want to make money, they go offline.

Domineering?

Merchant's goods sell well, so the platform will give in. If the platform is too powerful, the merchant will give in. This kind of principle is similar to e-commerce and sales. In the final analysis, it depends on whether you have enough chips to play at the poker table.

At the same time, in the Warner Bros. Pictures building in Burbank, a group of executives were also discussing the excellent results of "Monster in the Lake" in the conference room.

Among them, an executive of the distribution department waved the box office report in his hand and reported with some joy: "The attendance rate has been maintained at about 80%, and the audience's reputation is very good. It is expected that the film will not drop too much next week, and it will generally remain the same. In this regard, it is necessary to publicize the results as soon as possible, and once again stir up the momentum to attract passers-by and fans who are still on the sidelines.”

The people from the propaganda department immediately stood up and said: "We have continued to invest 8 million US dollars, and newspapers and magazines have also reserved entertainment front pages, so we can start the second round of publicity at any time."

"Well, keep the investment of this resource, but after another week, we need to promote our own project "Harry Potter and the Goblet of Fire" in advance, remember to stagger the distribution."

After the meeting, Barry Mayer picked up the North American box office report again and scanned it line by line.

1st place: "The Monster in the Lake", 101.42 million;

Second place: "Chicken Story", 32 million;

Third place: "Jumanji 2", 16.75 million.

......

Animated films can occupy a unique place in the film market. No matter how popular the live-action film is, the second-week box office of the runner-up "Chicken Story" only dropped by 20% compared with the previous week, and 32 million is almost 4 to 10. The sum of the results, it is no wonder that Disney is complacent, claiming that it will still fulfill the established goal of earning 90 million before the release of "Harry Potter 4" and the oppression of "The Monster in the Lake".

In fact, Disney did not exaggerate its expectations. As of this weekend, the total North American box office of "Chicken Story" has exceeded 80 million. With the current momentum, 90 million is really a small target.

At the end of the report is the summary of the marketing department.

Judging from the overall market situationChicken Story", as the second best-selling film in Disney's history, second only to "The Lion King", the distinction between the audience is too prominent, resulting in 11 The total box office volume in the first half of the month was down compared to last year, and the total amount dropped by 10%, and the number of moviegoers dropped by 8%. When the "Monster in the Lake" was released in the second half of the month, it was quickly released. A large number of viewers who did not watch animated movies pulled back to the theaters, so not only did they not decline in the end, but the total market value also increased by 3% compared to the same period last year.

In fact, Warner has long understood that people are more entertained now. Compared with the 1990s, although the number of theaters is increasing, the number of productions is increasing, and the market is growing year by year, the rate of increase is not high at all.

And the number of moviegoers is not much higher than in the 1990s, but the competition is more intense.

In the past, it was normal for a blockbuster movie to be shown for two or three months, but now the number of theaters has been reduced for more than a month.

In other words, people used to have a single way of entertainment and were more willing to go to the cinema to watch movies. Now, emerging forces such as games, TV, and self-media have seriously distracted the audience.

Watching movies or not is not the most frequently chosen means of spiritual satisfaction.

In other words, the production pressure of the film is even greater.

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