Chapter 561： Weekly Box Office

On July 20, the first weekend box office of "Dead Silence" was officially released.

Although the market was limited due to the limited subject matter and the film critics looked down on such "vulgar" works, a storm of criticism and complaints was set off, but after the good guidance and public relations of Blue Butterfly Pictures, the movie's audience reputation did not receive much. Most of the fans who like horror themes praised the film.

Therefore, the film won 15.72 million on Saturday, and 16.46 million on Sunday, with a total of more than 52 million US dollars in the first week.

For this data, there are naturally some people who are happy and some who are worried.

The joy is naturally the winners, such as Firefly Pictures, Blue Butterfly Pictures and Wen Ziren. After all, the good results in the first weekend will definitely lay the foundation for the box office market in the next weekday, as long as there is no word of mouth. The accident of the collapse, the subsequent breaking of 100 million in North America is basically a certainty - nothing to run.

The worrying side is naturally the competitors in the same period.

Everyone knows that the fiercer it is, the harder it is to resist.

Even Mubao Films has a heart for its own "Exorcism", and is worried that the movie will be so cold.

This is indeed the case. After working with "Dead Silence", the box office market of "Exorcism", which had begun to decline slowly, fell by 30% to 40%. Although the first wave of screening bonuses has been eaten, It is not a problem for the film to return to the original and make a profit.

But who doesn't want to make some extra money at the box office?

But after experiencing a sharp drop in the box office curve, the theater chain will never help more, but further compress the screening scale of "Exorcism", from more than 1,700 at its peak, to now there are only More than 650, and it is estimated that there will be more reductions.

Well, if you reduce the basics, you can announce the North American downgrade.

Sure enough, movies are like gambling, and no one knows what's going to happen next.

Originally, Mubao Films was not optimistic about "Exorcism" at all. The reason why it was released was to meet its own business needs, but who knew that "Exorcism" rose unexpectedly, caught the audience market, and sold it in the first week.

Seeing that the movie was rushing towards the box office mark of more than 70 million US dollars, when Mubao seized the resources to tilt, it still hadn't made enough money. Firefly Pictures took part in it, and the movie wilted again.

This is really...

Screen Treasure Pictures didn't know what to say, but this kind of movie incident happens every year, and so many first-line masterpieces can fail, not to mention not meeting expectations.

What's going on, it's better than not being able to recover the cost. Thinking about it this way, Mubao Films is somewhat comforting.

By the following week, "Dead Silence" started to go downhill normally.

On weekdays, due to the reduction of the crowd base, it only took 8.83 million on Monday, a drop of nearly half, and on weekends like Saturday and Sunday, the box office rose rapidly with the increase in the base of fans, and it was basically able to get more than 11 million. dollars.

After seven days of the next week, "Dead Silence" once again accumulated 45.56 million US dollars, and successfully won the North American weekly box office for two consecutive issues. The second place was changed from "Exorcism" to "Zombie Bride", with a weekly box office of 28.65 million.

In other words, the box office trend of this animated film is quite stable, the style is weird, and it tells a poignant love story for adults.

If you put aside the limitations of content production, "Zombie Bride" is not so much a work for children as it is a work for adults. It is not as willing to take care of children as Pixar and Disney, adding a little more youth.

In fact, after watching the entire animation, I only feel that the characters in it are all tragedies caused by the trapped times.

For example, the background of the animation comes from the real religious history of Eastern Europe. At that time, radical anti-Semitic people would kill the brides who could inherit the lineage when the Jewish people got married, and many brides died in wedding clothes.

And the film can have such a stable box office, and even now it has accumulated 42.75 million in two weeks of screening. It is still a non-juvenile animation. The biggest contributors are two directors, Tim Burton and Mike Johnson.

In fact, the former should be the producer, but Tim Burton is the one who determines the style of the whole film, and Mike executes the content production.

Of course, director Tim did not forget his partners, Johnny Depp and his wife Helena.

These two are both dubbing and starring, plus the soundtrack is very interesting, so after the release of "Zombie Bride", whether it is facing "Exorcism" or "Dead Silence", it will naturally hold a market, and whoever competes will make money. money to earn.

Moreover, the slightly prominent advantage of animated films over live-action films is that they can be screened for a longer period of time. It is estimated that after "Dead Silence" is drawn, "Zombie Bride" can continue to stabilize the animation market. Therefore, some evaluation agencies have already concluded that this film Animation can break 110 million worldwide.

In addition, in addition to the long production cycle of animated films, there is generally a small investment in the announcement and distribution, and it is easy to make good profits, which is why Warner also set up its own animation studio.

And this one is actually an animation project that Warner and Tim Burton cooperated with. The production cost is 40 million US dollars, which is a small profit.

Inside the mansion study.

Lyman looked at the email from Liam, which said the box office data report of "Dead Silence" and the follow-up market trend of the analysis.

According to the current media reputation of "Dead Silence" and the evaluation of the audience, Blue Butterfly Pictures is not blindly optimistic. Instead, starting from the third week, after the meeting and discussion, it has decided to give up the continued investment of publicity funds.

After all, horror themes are a niche market. Once the popularity of the audience and fans has passed, the downward trend is quite fast.

Only now, you can see signs of this, even if the decline exceeds 40% in the next week, it will continue to decline in the third week.

Although the starting point is good, it only slightly delayed the decline of the show.

This is a problem with the film itself. It does not mean that it cannot be announced, but reducing the investment is actually an increase in the final profit.

With the production and distribution of nearly 40 million US dollars as long as the film exceeds 100 million in North America, the cost can be recovered, and the remaining overseas markets and offline operations are the biggest source of profit.

Compared with the average data of top-grossing films, the box office performance of "Dead Silence" is definitely qualified or even excellent.

All in all, "Dead Silence" was better than Lyman's expectations.

He originally thought that the film could make money by erasing expenditures in overseas markets.

But according to the trend of the film, North America will be able to withdraw the money from one place, and the rest of the parties will share the cake, which can be eaten refreshingly.

In this regard, Liam and Joseph are watching, and there will be no problem.

After thinking about it, Laiman suddenly remembered something and called Wen Ziren, "...Are you free tomorrow? Come over to Firefly if you have time."

"It's not a big deal."

"..."

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