Chapter 560： low cost

After attending the meeting and formulating the next step of publicity and promotion, Lehmann went back to Firefly Pictures.

Now, the sequel to "Prison Break" has also begun to be broadcast on TV.

Compared with the first part, after building up some audience base, and the plot of this drama has not collapsed, the outline of the story has been improved. Therefore, the ratings can basically be stabilized at around 5.4 for a single episode. Breaking 7 is also common, and occasionally touch the threshold of 8.

And in this one, Mi Shuai successfully took "prison escape" as the common goal in Fox River Prison, and drew up a team.

Although several of them have their own calculations, and even the relationship between them is not very good, it is really plastic, but after stumbling and stumbling, Mi Shuai quickly found a way to escape and rescue his brother after gaining the trust of the warden.

Of course, the production cost of this drama has increased a lot compared to the previous one. After all, after the drama became popular, the salaries of the leading actors have increased.

However, this has little to do with Firefly Pictures. Anyway, they never thought of making a profit on this project, and the money for advertising and broadcasting rights was basically divided among several signed partners.

Alas, speaking of which, we are still operating in debt, and it may be possible to get rid of this state after the profits of "Dead Silence" and the payment of "Batman: Mystery of the Shadow" are divided and recovered.

But to be honest, without the introduction of investment banks such as Wall Street, the security of the capital chain is really insufficient.

Lyman understood why Spielberg had to win over two allies before he dared to set up DreamWorks, even though the studio's profits were high, the profit model was really tight.

It is no wonder that some second-tier studios will go bankrupt and dissolve due to the failure of investment in a blockbuster, and they will be acquired. It is really the introduction of external funds and it is easy to lose control of the company. Once the situation is bad, the internal will surrender first; Funds, the development is too slow, often operating in debt, if you are not careful, it is easy to collapse.

There are difficulties in both methods. Even now, Firefly Pictures has no new production projects in one year, and there are many Lionsgate projects. It's just one step at a time, very solid.

When the bank and the French financing debts are paid off, a big step can be taken again.

Or acquiring companies to supplement the industry chain, or improving publicity channels and seeing if they can deploy overseas in advance like Lionsgate, are the next operational priorities.

Of course, all of these require "Dead Silence" to be powerful enough, otherwise the profits of a "Mystery of the Shadow" will not pay off the debt, unless the company's daily operating expenses are deducted, and the big money-eater in the digital field will stop spending and continue public relations technology. barrier.

But come to think of it, it's impossible to do so.

After Lehman got home, took a shower and read the newspaper, it was around 45 in the morning.

Turning on the computer, there is an email in the mailbox.

After reading it in detail, Lehman couldn't help but smile.

You must know that the production cost of "Dead Silence" is only more than 20 million US dollars. If you include the announcement, it may be that Blue Butterfly Pictures is not enough to waste a little bit, and it will only be less than 31 million. If you add the midnight show on the first day, there will be 22.82 million, and the market potential will be 22.82 million. There is still plenty of space.

Of course, the plot of the original version of "Dead Silence" has been criticized like that. The total box office in North America and overseas is also more than 56.7 million. There is a small loss at the box office, and the long-term operation can still recover the cost.

Just relying on long-term operation to pay back the cost is basically to exchange time for funds.

For most studios, it's certainly not acceptable.

Just like the box office failure of "Saharan Raiders", if the copyright operates for more than ten years, the loss will be reduced a lot, but the original plan to make a profit becomes like this, who can accept it - not only did not make much money, but also slowed down Slowly return to the original, one up and one down, how many profit margins are gone.

With the box office performance of "Dead Silence" on the first day of 17.25 million US dollars, as long as the follow-up screenings are normal, the rise and fall can be controlled and the cost can be recovered very easily.

This achievement, many people in the industry can know from various channels.

Several executives of Mubao Films, who were quite concerned about this, held a meeting to discuss it for a while, and then it was over.

After all, the means of smearing and guiding are useless, and they can't compete with "Dead Silence" in terms of quality and momentum. What can you do if you don't accept the reality obediently?

In the previous life, "Exorcism", which finally earned more than 75 million US dollars in North America at a small cost, will obviously not have such good results.

Competitors are strong, but they can't keep market share, and the decline is obvious.

With the realistic scheduling management of North American theaters, the number of screens and the number of films will soon be reduced.

The reduction of these two will definitely increase the difficulty of obtaining the box office, thereby increasing the shortage of box office. It's basically an endless loop.

On the 18th, new media newspapers were released.

Although film critics still won't say anything good about "Dead Silence", the results are there, but it is an iron-clad fact.

Fans obviously also attach great importance to the box office as a reference certificate.

The next day's attendance not only did not drop, but also increased a little.

"Los Angeles Times" reported: "According to the box office statistics of the theater chain yesterday, the box office of director Wen Ziren's new film exceeded 10,000 US dollars, completely detonating the film market in September. In just 22 hours and 8 screenings, it accumulated 22.82 million yuan. Dollar box office."

"On September 17, "Dead Silence" was released in the United States and successfully refreshed director Wen Ziren's personal first-day performance record. It can be seen that it will be a successful work and the screening will be hot."

"The Nielsen data agency sent people to randomly select 1,500 audience fans, and they were relatively positive about "Dead Silence", with more than 20% rated A, and about 40% rated A-... Only 20% rated D. "

"..."

The first-day broadcast of "Dead Silence" was obviously good With this achievement, Blue Butterfly Pictures, including all beneficiaries, became enthusiastic.

In the office of Blue Butterfly Pictures, Liam kept answering calls early in the morning, basically continuing to discuss with the various chain theater chains to increase the investment in screen resources.

And "Exorcism" is basically a certainty to reduce the share, the theater can not care about other things, if you can't, you can't take up the extra screening space.

After some friendly exchanges of interests, Liam instructed the employees of the distribution department: "Go and prepare 300 copies as soon as possible, and the theater will be eager to use them in two days, so don't delay."

As long as the box office does not drop too much, the reference performance of the first weekend basically determines the scale of the next week's screening.

Now, everyone with discerning eyes knows that "Dead Silence" is basically stable, and of course the theaters will make such a very simple decision.

Speaking of which, isn't what they seek for profit?

To maximize the benefits as much as possible, no one will hesitate.

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