Chapter 555： "Dead Silence"

The subtitles rose slowly, and the screening room was no longer quiet.

In fact, when the plot of "Dead Silence" reached the middle and late stages, the executives of the theater chain were thinking about how many screens to give and how many films to arrange.

After the movie was shown, these people did not shy away from Lehman, Wen Ziren and others, and they discussed it directly on the spot.

After all, the crew signed the film guarantee from the very beginning. In any case, it will be released. Even if the quality of the film is very poor, it has to go to the North American theaters for a while, not to mention that "Dead Silence" is a film that may be very difficult. Nice movie.

What is it that might be good?

Sitting in the back row of Lehman, the president of AMC Cinemas Los Angeles said: "This film is not a problem for those fans who can accept horror elements, but the average fan probably won't accept it. The scale of the lens is too scary."

Compared with "The Chainsaw", "Dead Silence" is at least a notch higher in terms of stimulation.

After all, the latter is "human, tortured", "jigsaw" is just a psychological torture of revenge; the former is "ghost, revenge", "Mary-Shaw" is like a shadow watching in the dark night, In terms of the level of shock, of course, the former wins - can ghosts and humans compare?

Not to mention that the killing methods of "Mary-Shaw" are very cruel, and they are often carried out in the dark, which increases the sense of fear.

After the lights came on, a group of people praised Wen Ziren:

"James Wing, this movie you made is great. I think the frightening atmosphere in it is fuller and more exciting than "The Chainsaw"."

"Yeah, the plot is good, and the characters are standing up."

"...a masterpiece of the genre, our Emperor Cinemas will definitely support it."

"..."

Wen Ziren was very happy after being recognized, and he kept nodding his head in response: "Thank you, thank you everyone."

At this point, it was Liam's turn.

He took the group to the booth to discuss the screening in detail.

Although the theater executives here expressed their approval of the film for the first time, they were more of a courtesy and a scene.

When it is really time to tilt the question of the amount of resources, most of them are very rational.

Because they are very sure that horror movies are a niche market, and many viewers will not watch them if you shoot them. Also, the MPAA censorship has rated the movies as R. Under this restriction, underage The market is almost gone.

Of course, as a horror film, "Dead Silence" is quite bright, and for some such fans, it must be in line with the taste.

Furthermore, even Japanese horror movies such as "Midnight Bell" and "The Grudge" can be sold at the box office in Hollywood, and they even made money for the American version. "The audience didn't want to see it at all.

But it is impossible for the theaters to give too rich resources. After some compromises, the amount of the first week's paintings will be fixed.

As for the film's performance, whether it will continue to be promoted or withdrawn, it all depends on the box office, attendance rate and decline after its release to show the specific market fluctuation arrangements.

If the situation is good, no one will get along with the interests of the various theater chains.

In this way, your 100 screens, and my 200 screens, basically cover several states and towns. After several releases, Blue Butterfly Pictures is still very familiar with this kind of theater chain negotiation.

Furthermore, the September schedule is not a golden schedule, and the audience base itself is the same, so there is no special blockbuster competition.

The source arrangements for the entire September include "Exorcism", which was released the day before yesterday, released by Mubao Company, and the production capital is from overseas forces; there is also an animated film "Zombie Bride" released by Warner; There will be a "Crisis in the Air" produced by Touchstone Pictures, and as for other small independent films, there is basically no threat.

It can be said that "Dead Silence", which was only released in mid-September, actually only needs to compete with these two or three companies at the box office and seize the market.

Among them, "Zombie Bride" is an animation, and the market overlap is not high; "Air Crisis" takes the suspense route, but the location of the case is from the ground to the plane, which is competitive; but it can really be compared with "Dead Silence" Only the "Exorcism" collided head-on.

After all, both of them are horror themes, and the market audiences overlap.

Then, it goes without saying that the box office split between the two sides must be very serious. It depends on whether "Dead Silence" can suppress "Exorcism".

After the initial negotiation, the theater executives all left quickly.

After a while, Liam, who had sent the group away, turned back to find Lyman.

"How's it going?" Lyman asked.

"After their discussion, the opening scale of "Dead Silence" should not be less than 1,600 screens, and the division of filming time is also very reasonable."

"Well, get the momentum as soon as possible to promote the film's launch in theaters."

"Don't worry, I have already given the order."

……

Just when Lyman was thinking about the release of "Dead Silence", the biggest competitor "Exorcism" had been screened for three days.

Based on true events, this movie about evil spirits has performed well in the box office market.

As a B-level low-cost investment work with no star actors, no major directors, and no gold-medal producers, with a production cost of only 20 million US dollars, it won 9.75 million US dollars on the first day of publicity and less than 5 million US dollars. , After three days, the total accumulated 30.05 million, and it won the weekly box office champion in the first weekend.

I have to say that although the actors in it are not well-known, their performances are very good, at least they don't look stiff and play.

Considering that Mubao Films did not invest a lot of resources in the early stage of publicity and distribution, but the box office was not too small, and it was still growing. When the next week, Mubao responded quickly and increased the investment of resources.

However, the daily revenue of "Exorcism" on Monday was only US$5.75 million dropped by more than half, but because it is a working day, I can't see much, maybe there is a turnaround, no matter how bad, The movie box office has also recovered.

With such thoughts in mind, Mubao Films continued to invest resources. Until September 15, the total North American box office of the film had reached more than 48.7 million.

Just when Mubao felt quite satisfied, it was Friday, September 16th.

Wen Ziren's second work "Dead Silence", which is a director and is not a producer, has finally been officially released.

The theater chain knows that Wen Ziren's previous directing performance is not bad, he has accumulated a certain fan base, and also arranged 1,645 screen support. In this time period, it is already considered the first class.

Of course, "Exorcism", which was released in the same period, also had nearly 1,700 screens. After all, people have already proved its potential and it is profitable. As a schedule that is not very popular, no one can dominate it.

But for Firefly Pictures and Blue Butterfly Pictures, even if they can't dominate, they must at least surpass "Exorcism", otherwise they don't have to rush to this schedule.

Now that it's released at this time, isn't it because the competitors are not strong enough?

Of course, all of this depends on the results.

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