On September 10, the projection room of the Blue Butterfly Film Building.

As soon as the president of the Los Angeles branch of the Emperor Cinemas walked in, he warmly greeted the acquaintances around him.

Next to him, Liam was chatting with the management of these theaters.

There are fewer than 10 most powerful cinema chains in Hollywood, and AMC, Royal Entertainment Group (Emperor Cinemas), and Cinemark account for half of them.

Although these theater executives have their own masters, they often jointly promote films. They are very familiar with each other, and often even discuss together whether it is worth investing resources.

So, they got together today, of course, for the movie screening.

No, the post-production of "Dead Silence" was completed, and Liam immediately began to prepare for the publicity. The pre-publicity has also been launched. After throwing away more than 6.5 million, the schedule is scheduled for mid-September. , just to finally determine the scale of the opening and the share of the layout.

As we all know, whether a movie makes money or not, and how much money it makes, it all needs the cooperation of the theater chain. Otherwise, even if it has the potential to be a blockbuster like "Titanic", if there is not enough screen, it will not make much money.

After a while, Lehman, Wen Ziren, and Ray Werner also showed up.

After a polite meal, one of the theater presidents asked, "Mr. Rust, James Wen, how much box office do you think this movie will have? Let me talk about it first, so that we can have a reference when we make a decision."

The scale of the movie is not as big as possible, but according to the potential audience of the movie. Otherwise, the number of screens will be huge, but the distribution of benefits and the income of the movie will be detrimental to the studio, which could have made money. It will also lead to losses because the theaters take too much.

Furthermore, with a total of more than 30,000 screens in the United States, who can afford a single movie?

Moreover, in many regions, they prefer the second round to purchase and show the works—that is, works that are painted by mainstream theaters, and are shown for a long time in some areas with little traffic.

After all, the less prosperous the area, the less people have the spare money to watch movies.

If the cinemas there want to survive, they basically buy the second round of screening rights to solve the film source problem.

"Let's ask Director Wen Ziren to answer this. I can only say that as a horror movie, its quality is absolutely excellent. As for the market, it is not just the movie itself that can be seen. Well, you should know that publicity and distribution can easily determine the market." Lehmann said with a smile, also not wanting to make random analysis.

If it’s right, it’s no problem; if it’s wrong, it will definitely be a joke that will spread. What’s more, "Dead Silence" has already deviated from the original work by most of the time. It can only be said that some flaws in the plot and character flaws have been erased. The rhythm is smoother and the viewing experience is better.

Anyway, if there is no certainty, it is better not to talk about it in general terms, so as to avoid the theater chain and Blue Butterfly Pictures making wrong judgments.

After all, with the word of mouth accumulated by Lehman and the vision that has been proven all the time, what if the bragging is too much and it is not as expected?

"Why, aren't you optimistic?" The president of AMC chuckled and teased.

In the past few years, Firefly's film project is still very profitable. As a member of the theater chain, it is also faced with the problem of lack of blockbuster film sources, and the usual relationship is naturally maintained well.

"No, I'm very optimistic." Ryman smiled and said, "It's useless to talk about this now. You should watch the feature film and then decide how many screens to allocate. The test film will start immediately."

"Hope, it's another 'Chainsaw'." Another theater executive pointed out.

Shooting horror themes is exactly what Wen Ziren is good at, but this man has not directed a new film for two years, and the "Chainsaw" series has been screened to the fourth part.

Although the audience was a little tired because of the subject matter, and the box office was not very good, the latest one was only released for three and a half weeks and received 17.56 million at the box office, so it quickly finished the painting and rushed to the DVD release-this series starts from the third part. , Counting on the box office alone, it has already fallen into a loss. If it weren't for the good prospects of the DVD market, Lehmann would have stopped shooting.

Even so, it won't make any money. Anyway, Firefly Pictures has all packaged and threw it to Lionsgate to slowly develop the peripheral value, and they only share a small part of the profit, so that they can earn this hard money.

After all, Lionsgate in the previous life was a fierce man who made eight "Chainsaw" films, and he was happy to eat a little profit. Anyway, they had a lot of people in the company.

When Lehman was seated, he quickly turned his attention to the big screen.

"Dead Silence" is the second horror film directed by Wen Ziren, even if it is separated by two years - after all, the output of Hollywood directors is generally not high, and a new film in two years is already very powerful. Its shooting techniques are still skilled, and the atmosphere of the film is Comes with horror effect.

Moreover, after the script was improved, the main line became clearer.

The main thing is that a small town wronged a puppet performer. Later, the woman named Mary-Shaw committed suicide at home. The blood soaked her favorite puppet in front of her, Billy, and she became an evil spirit. The townspeople were slaughtered, and it was said that anyone who screamed at night would lose their tongue and die.

Many people fled the town one after another, but they still couldn't escape their grievances. Then the protagonist appeared. One day, his wife received a gift containing a delicate doll. That night, the wife screamed to death and lost her tongue. Then investigate the matter with the protagonist, and figure out why Mary-Shaw committed suicide in a small town. Among them, the depiction of the murder scene is still very imaginative. As far as watching the movie is concerned, it is basically a small climax. Constantly, almost every ten minutes, someone is going to die. Through a series of clues, the character of Mary Shaw is completely outlined, which is regarded as the most impressive character in the film. Until the end, the protagonist destroys the doll ratio. Lee, seemingly killed Mary-Shaw's soul, but buried Mary-Shaw's sequel production plan that didn't dissipate.

In this regard, Lehman reminded Wen Ziren to add it on purpose.

After all, if "Dead Silence" is a big hit, there will be a market for a sequel.

If you don't want to live as long as "The Chainsaw", it may not be a problem to make one or two more films. Furthermore, Wen Ziren also played a ghost universe in later generations - since the success of Marvel, all kinds of linked universes have appeared, and Wen Ziren actually follows the trend.

Now, there is no money to acquire Marvel Lyman, and the time is not enough, but the development plan of the universe can be advanced. Even if Wen Ziren has this talent, what's wrong with being the first to eat crabs?

At this time, Warner only knew how to develop ace characters, such as Superman and Batman, but the other characters didn't pay attention to it, and if they didn't lay a good foundation, it was estimated that they would still not be able to play the linked universe in the future.

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