Chapter 242： Start of negotiations (2)

Yang Cheng has a clear understanding of himself. He understands playing skills and experience, even if two he can't beat Jeffery, the fox for a thousand years.

But he also has his own advantages. Shi Shiran sat back, loosened his suit and tie, put an elegant and calm smile on his face again, and gestured, "Give me a reason. In my opinion, the current DreamWorks is not worth it. US$40! Especially the distribution ability that I value most. DreamWorks Pictures, which was responsible for the distribution, was sold to Paramount in 2006. After that, all film distribution of DreamWorks Animation was no longer in its own hands and needed to rely on the six major Hollywood movies. The media group has greatly increased the risk of your content production. Based on this alone, it is not too much for me to cut down $20."

Jeffery is not stupid, avoiding the most important sophistry, "But you can't deny the powerful p-resources and animation production capabilities that DreamWorks Animation has, and all of us understand that after the acquisition of DreamWorks, the compensation is more than just The lack of an animation section can further reduce the cost of producing special effects blockbusters. This part of the invisible benefits must be counted!"

The corner of Yang Cheng's mouth was turned up, with a smile of successful conspiracy, he leaned back and retorted comfortably, "Jeffrey, don't think I am young and bully. I did a thorough investigation before I came here.

During the past decade of 2003 and 2013, a total of 21 animation special effects studios in Hollywood filed for bankruptcy, and many similar companies were either on the verge of bankruptcy, in debt, or could not escape the fate of acquisitions.

In my opinion, this is mainly closely related to the business model of the animation studio.

Animation special effects production has always been operated in the form of taking orders and taking into account originality. This is a labor-intensive industry, and it is also a technical task. The technology and experience often come from a large number of work projects. The more projects, the more people. , Each project requires a large number of skilled workers to operate each frame of animation, not a one-time replacement with a computer or any other high-tech fixed cost. "

Jeffery was a little fidgety. He faintly sensed Yang Cheng's intention to start a long talk, and pretended to interrupt impatiently, "Jason, this is a business negotiation, please don't talk about things that have nothing to do with the negotiation."

Yang Cheng didn’t mind, she spread out her hands and responded with a neither humble nor arrogant response, “What I said has a lot to do with this acquisition. Please don’t interrupt me. It’s not a polite way. Isn’t Geoffrey you even patient to listen to others? Is there any demeanor to speak?"

Jeffrey Kasenborg concealed his embarrassment with the action of pushing his glasses. He was indeed a little anxious, but Yang Cheng was right. He couldn't stop him, so he pinched his nose and reached out to signal Yang Cheng to continue.

Yang Cheng smiled secretly in her heart, but her face remained calm. She took a sip of coffee to reorganize her language and continued, "I want to say that the business model of the animation production industry is genetically similar to other manufacturing factories. The top studios will Because of constantly taking orders and creating their own projects, they continue to expand in scale, such as Pixar, Digital Domain, DreamWorks, etc."

Quietly flattering, making the members of the DreamWorks negotiating team show pride, the next step is to reverse, "But when the studio becomes larger, the scheduling becomes the most important link, like Like a factory, it is in danger of breaking the chain of funds as long as there is a gap of one to two months to support people at full capacity.

The order mode or self-research project of animation production is exactly the same as the manufacturing factory. However, unlike the manufacturing factory, although the Hollywood animation industry has been moving in the direction of industrialization, animation and special effects still have a certain creative element, not Clothes, shoes, or teacups that can be replicated on a large scale completely through templates, although to a certain extent, they require animators to perform creatively, so it is difficult to replicate production on a large scale like ordinary manufacturing. . "

Jeffery's anxiety increased, and he interjected again, "Jason, what do you want to express?"

Regardless of this, Yang Cheng continued his seemingly illusory, but in fact, sword-and-sword exposition, "Then burn money for high-quality original projects like DreamWorks, can the studio's sustainable development be guaranteed?"

Everyone in the conference room, except Jeffrey Cassenberg, was in the rhythm of Yang Orange, unconsciously following his thoughts into thinking.

"Other studios are born from a certain project. After the studio enters the production mode, it needs to be continuously produced to continue, similar to the problem of factory scheduling.

However, DreamWorks’ own creative projects require a lot of time to develop and establish in the early stage. Generally speaking, during this period, the animation production team’s mid- and post-production processes have not yet started. As a result, during this gap period, most of the The animator is not generating value.

If DreamWorks can pull down the bottom line, it may be a way to choose to accept outside production orders when it cannot accelerate the original development speed.

But this will cause contradictions. In a highly competitive market environment, external orders will naturally dominate the scheduling and employment of company animators. Small orders cannot feed the company, and large orders mean that the original progress will be affected.

Commercially speaking, only by mastering the top creativity of the content industry can it be possible to achieve the enduring prosperity of DreamWorks Animation However, even God cannot guarantee that every creative of DreamWorks is top-notch. After several failures, it caused DreamWorks' current dilemma. You are out of money! "

That's right, Yang Cheng took a long time to go around, and her saliva was almost dry. The core point she wanted to express in the end is that you tm are almost starving to death, what kind of uncle do you still pretend? Honestly bowing your head and putting up a pitiful posture to ask for help from others is the kingly way, face or death?

But he is not doing useless work. If he said that you have no money at first, with Jeffrey Kasenborg's ability, he could instantly compose dozens of reasons to refute Yang Cheng.

Now it's different. Yang Cheng has worked hard to research and collect data on the changes in Hollywood's animation special effects industry in the past 15 years, and Jeffrey has no retort for the reasoned and well-quoted argument.

Because what Yang Cheng said was the truth, he couldn't conceal it or deceive it.

But Yang Cheng was not ready to take a break. He took a sip of coffee and added fuel to the fire. "And you have to recognize a reality. The threshold of this industry is getting lower and lower. As the hand-drawn two-dimensional animation is produced by cg step by step. Alternative methods, cg technology is also gradually upgraded, and prices are plummeting.

Not only that, governments of various countries around the world are increasing subsidies for the animation industry, from tax benefits in Canada to subsidies for production studios in various Asian countries, which has spawned a large number of studios around the world, especially in countries Z, South Korea, and India. These cheap production labors have gradually become a competitive advantage. Animation special effects companies all over the world are grabbing orders from the six major Hollywood media groups. When they accumulate experience and start to realize their ideas, what will DreamWorks do? "...