Chapter 651： Primordial Chip

Guanghua University, Guanghua downstairs.

"Wang Sang, Fang Sang, and Li Sang, I'm really looking forward to this showdown." Yushu Higashino smiled and greeted the three of them before leaving. As for the others, he was naturally not regarded as an opponent.

As the only female executive of an international 4A advertising company to attend this time, Fang Yue also glanced at Wang Ming and the other person, "Mr. Wang and Mr. Li, we are all old friends. Whoever wins this time will have to invite someone else. guest."

"It's easy to talk about, then I'll reserve a private room when I go back tonight. The top private kitchen dishes in the capital will definitely satisfy several people." Li Lecheng of McCann Bright said with a smile.

"Yo, it seems that Mr. Li is very confident." Fang Yue chuckled and raised her hand, "Let's go first, see you later."

Li Lecheng's gaze shifted from Fang Yue's figure to Wang Ming's body, and took out a bag of Huazi, "Pharaoh, what do you think of this Guanghua project?"

"No, no, I'm quitting smoking." Wang Ming politely refused the other party's offer of cigarettes, then sighed, "What do you think, stand and watch."

"International 4A includes Li Daiai, Ogilvy, Dentsu, Publicis, McCann; creative hot stores include W+K, Anormaly, Sky and Sky, W, and film and television commercials include Hanshi, Wanhetianyi, Ye Maozhong, Hong Production; and finally a couple of independent directors.”

In the end, Wang Ming laughed himself, but the smile was a bit bitter.

"Is this a leader in the domestic advertising industry meeting with Bright Summit (Guanghua University)?"

"It's hard, let's take a step by step."

Listening to Wang Ming's tone, Li Lecheng couldn't help but glance at the other party. This guy was still full of vigor two years ago, but now he looks like a little old man who is about to retire.

"You don't fight for Ogilvy?"

"Of course, fight, why don't you make money?" Wang Ming looked at Li Lecheng like a fool.

"Anyway, let's go with the fate. You have to put your mind on it, or you will grow old quickly."

"Let's go, meet again when you have time."

Li Lecheng watched Wang Mingwang walk to the parking lot, and was still babbling, "If you earn more pension money, you can retire early, and those who work overtime will be eliminated."

Li Lecheng: "..."

MD, is this guy telling the truth or pretending?

...

Wang Ming didn't call the company when he got in the car like others, but called Du Yuankai after returning to his room.

"Pharaoh, is this true?" Du Yuankai asked suspiciously.

"Really... the competitive lineup this time is a bit strong." Wang Ming is not optimistic. Although Ogilvy & Mather has the oldest qualifications and is also in the top three in domestic advertising, it does not necessarily mean the strongest.

After all, creativity is the soul of advertising, and creativity is erratic, just like writing inspiration, no one knows when it will emerge.

After a moment of silence on the phone, Wang Ming knew that it was Du Yuankai who was thinking.

"We can lose the planning and production of the promotional film, but we must win the marketing and promotion of advertising!" Du Yuankai said solemnly.

The former is not bad, but the latter is the big one!

This is a global promotion, especially on the big screen of the advertisements of the times, not to mention that this promotional video lasts for several minutes, which is also a kind of brand marketing for them Ogilvy & Mather.

"You pay attention to the latest developments at Ludao. I will let the company's creative department work overtime these days to drive out the proposals. It is best to win both." Du Yuankai asked again, "When is the deadline?"

"Submit at 12 noon on May 19 at the latest." Wang Ming replied.

"You're crazy, it's less than five days!" Du Yuankai said cursingly.

For such a major project, the most important creative proposal is only given five days. Although I can understand that it has to be rushed out before the college entrance examination next month, it is too hasty.

"Don't do it tomorrow, I'll send a notice to the creative department now, and I'll start working overtime tonight."

After Du Yuankai finished speaking, he hung up, Wang Ming grimaced and sighed.

"I work overtime again, and I won't give you a way to live."

Compared with Wang Ming's inactivity, Wang Dalong is quite active.

In order to save money and convenience, Wang Dalong directly stayed at Guanghua Hotel.

After leaving the conference room, he returned to the room and called his old partner.

"Fatty, if you pass this time, let's form the team again!" Wang Dalong said excitedly.

How many people does a promotional video need?

Commercials that are slightly on track are not considered post-production. Just shooting requires directors, producers, photographers, camera assistants, lighting engineers, makeup artists, actors, copywriters, voice actors, music editors, and designers.

At the level of the promotional video of Guanghua University, the photographer alone needs a team, in addition to a few photographers, there are photography assistants and photography assistants.

There are other art directors, executive art, and the service team, etc.

At least a film crew of thirty or forty people.

"Are you sure?"

"It's hard to say, just do your best to obey the destiny." Wang Dalong sighed.

"Come on, as long as you cheer up, I believe you can do it, you are Wang Dalong!" Fatty encouraged.

"Well, don't worry." There was a warm current in Wang Dalong's heart. Although the filming team left many people back then, as long as he said hello, everyone would come back.

Because he, Wang Dalong, is the soul of this team.

After hanging up the phone, Wang Dalong paced back and forth anxiously in the room.

"The copywriting of the college promotional video is the most important, so it must be brilliant!"

This is different from the public service advertisements he has shot in the past. The promotional video is too important in terms of copywriting, and other advertisements are more focused on pictures and slogans.

In order to tell a good story in a promotional film, the art of the lens is important, and the copywriting is equally important.

He had to come up with a proposal within a few days, with both creativity and excellent copywriting.

That night, some details of Guanghua's promotional video were revealed, and the advertising and film and television circles were envious.

This is a big project!

In half a month, you can earn millions. Who doesn't envy and be jealous?

The most important thing is that big orders can make a name for themselves, so that more orders can be received.

only,

A promotional video should have nothing to do with the entertainment industry, but Guanghua University is different from other public schools. There are many Guanghua companies, and Guanghua is backed by the government and has great energy.

Many stars wanted to form a good relationship, and took the initiative to contact Guanghua University and offered to appear in this promotional film for free.

After Chen Hao heard Deng Hui's report, everyone was speechless.

"What the hell, where did these stars pop out?"

Don't think about it, you can basically lock the film and television advertising companies of Wanhe Tianyi and Hanshi. The other party is different from traditional advertising. Needless to say, the former is the film and television company that produced the "Unexpectedly" series. There is also a brand promotion business, and a micro-movie promotional video for the 12 constellations was shot for Buick.

"Headmaster, how do you reply?"

"All refused, what star does a promotional film want?" Chen Hao's face darkened.

Yang Yang is not bad, but what the **** is Yang Tianbao?

You are all old, you are still a mother, and you are a student?

There is also the one who sings and dances rap and plays basketball, who is even more disgusting than Yang Tianbao. I am afraid that the promotional video will be ruined directly.

"Oh, I'll reply later."

Deng Hui remembered an important thing, "Principal, the solicitation for the naming of the optical core series ended last night, and the selected names will be announced in the next two days Do you think...?"

Chen Hao was not surprised by Deng Hui's words, he made the decision as early as last night at home.

"How was it in the beginning?"

"Just like Taichu series chips."

"In the beginning of the chip?" Deng Hui read aloud, she couldn't tell what was wrong, but it was still OK.

"What about the model?" Deng Hui asked curiously.

"model……"

Chen Hao was slightly stunned, he really didn't think about this.

Then think about it now!

The chip models of Qualcomm, Huaxing, Apple, MediaTek and Samsung come to mind.

His eyes lit up, and he immediately clapped his palm.

"Have it!"