Chapter 650： Guanghua University that wants to change the world?

At 8 p.m., the conference room of Guanghua University.

Chen Hao glanced at the more than 20 people present. It can be said that the best domestic advertising companies and film and television companies (mainly film and television advertising) are all present.

After clapping the microphone, Chen Hao said: "Today I called everyone here for the admissions promotion film of our Guanghua University. This promotion film Guanghua attaches great importance to, and I will follow up the whole process. As for the price, I can tell you here. Five Million is just a starting price!"

"As long as your creativity is good enough, as long as the quality of the promotional video makes me satisfied, 12 million is not a problem!"

As soon as these words came out, there was a commotion in the audience.

One or two million promotional videos? !

The prize money for such a special project is in the millions.

Where can such a proud advertiser be found?

For a time, the representatives of the advertising companies and film and television companies present looked at each other with caution in their eyes.

After all, the only one present to cooperate with Guanghua University was able to win this project.

Those present today are all competitors.

"But as I said before, the higher the price, the higher the quality. If you charge a high price and then outsource the production, it's best not to be discovered by us, otherwise..."

A cold voice echoed in the conference room.

"Otherwise, you will be at your own risk! I don't care if you are a foreign company or a state-owned company. It doesn't work for me here. I've decided not to do stupid things."

He is not to be taken advantage of by others, he has to do things when he takes money.

Mercedes-Benz 20 million advertising fee, the final production fee is only 500,000, it is best not to happen to him.

A few people looked at each other in dismay, thinking of Guanghua's background, they all sat up.

"Then let's talk about our Guanghua's requirements for the promotional film."

"It's usually not more than 10 minutes, but it's not too short. You can decide how to do it yourself."

"The theme must be clear, the three views must be positive, and it must be high-profile but not luxurious."

"To move people's hearts, to make every viewer who sees it leave a deep impression on Guanghua."

"And there's &**%￥￥..."

Just asking Chen Hao to speak for five or six minutes, he even felt a little unfulfilled.

The delegates who participated in the meeting were all recording with a tape recorder.

The more Wang Ming listened, the more wrong it became. Is this a promotional video?

I almost thought you were going to make a movie!

To be high-profile and not luxurious?

Isn't that the same as being low-key and connotative?

It's a lot to ask for...

"My request is about these points. If you have any questions, you can raise your hands and ask." Chen Hao said with a smile.

The voice fell, and all hands were raised.

Chen Hao named the one who raised his hand first, and glanced at the name tag on the other side's table, "Ms. Fang Yue."

"Hello, Principal Chen, I'm Fang Yue from Publicis Groupe. I just heard what you said, and I noticed that you didn't make it clear what the topic was?" Fang Yue asked.

The most important thing about a promo is to tell a story around a theme.

Analogy to the CPU of a computer, the theme is "1", all expressions are followed by "0", and there is no "1" and more "0" is meaningless.

Then use the story to point out the theme.

For example, Durex does not sell condoms, but sells people's fascination with "sex";

What Baisuishan sells is not mineral water, but the love story of Descartes and Christine.

It is worth mentioning that the helpless style of Marvel blockbusters will closely revolve around a theme.

That is: love (love).

"Change." Chen Hao said lightly.

Someone muttered, "Change?"

"Yes, it is change."

Chen Hao's eyes shone with light, and an aura radiated from his body, like a peerless sword pulled from the scabbard, showing its sharp edge.

"The theme of Guanghua University's admissions video is change!"

"I hope that students who step into Guanghua University have a heart that wants to change the world!"

"Everyone who comes to this world may have their own mission. The mission of Guanghua University students is to change the world! What they are pursuing should be to use their knowledge and abilities to benefit mankind."

"Changing the way people travel, the way they play, the environment, and so on."

"Just like our photon screen, it has changed people's perception of the screen, no longer have to worry about the screen breaking, no longer need to charge once or even twice a day."

Chen Hao spoke impassively, while the expressions of the others were like this:

(｀ω)

Where is this middle school boy?

Change the world at every turn, is this still not awake?

But people are the gold lords, so let's...let's change the world temporarily.

"Ms. Fang Yue, this is my request for the theme of the promotional film. Do you think there is any problem?"

"No, no problem, this theme is very, very good." Fang Yue stammered.

This is not positive energy anymore, this is all over the top.

It has changed the world for the benefit of all mankind, and it is so noble that people would dare to have an opinion.

After the atmosphere was silent for a while, the second person raised his hand.

"Principal Chen, are there any requirements for advertising this promotional video? For example, whether it is more traditional advertising or Internet advertising?"

This is a good question, Chen Hao raised his brows.

"That's a good question, and I just want to mention that this time the advertising channels will be different from your perceptions."

A few people sneered in their hearts, what is the difference, is it possible that they have been advertised in space?

"It doesn't matter whether the advertising this time focuses on the traditional or the Internet. The important thing is that this time our promotional video is to be launched globally."

"Global launch???" Wang Ming looked confused, is he sure he heard it right?

Chen Hao nodded disapprovingly, "Yes, it's a global launch. After all, we also want to recruit international students. It's just that traditional advertising only focuses on some developed cities, such as New York, London, and Paris."

The representatives of several international 4A advertising giants here are on fire. Only their multinational companies can do global advertising, and global advertising has a meaning.

That is expensive!

Yuki Higashino glanced at Ogilvy's Wang Ming, Publicis' Fang Yue, and two other directors from Li Daiai and McCann, who were his opponents.

As for other Chinese 4A advertising companies, creative workshops and independent directors, these are all inclined to planning and production or only have domestic media channels, and they have no ability to launch internationally.

"The real big thing is advertising, and this time I want to put him on the LED screen of Times Advertising."

"Times Square? The one in New York?" Someone asked in disbelief.

Advertisements in Times Square are billed by the second, and I have never heard of anyone putting a few minutes of a promotional video on it, which is too scary.

Exorbitant advertising fees!

Chen Hao chuckled Mr. Wang was joking. Could it be the Times Square in Ludao? "

"Come on, the promotional video is the most important thing. Even if there is no international advertising media to run it, it's fine. You can be responsible for the production of the advertising video, and I will find another advertising agency to be responsible for the subsequent placement."

Of course, Chen Hao said this to the domestic advertising companies and the independent directors, so that they can feel at ease.

The scene was immediately hot, and problems arose one after another.

They don't care if Principal Chen is crazy, they only care about how to get this project!

Even if this Principal Chen is really crazy, it doesn't matter, what does it matter if this kind of sky-high price list goes crazy together?

Not counting the previous advertising planning and video production, the advertising in the later stage alone will cost at least tens of millions of RMB!

They're crazy now anyway!

A pair of eyes turned red!