Chapter 856： [The M&A of the Century finally ended]

With the passage of time, the last month of the first half of the year came, and the long-awaited VBM version of "World of Warcraft" finally began to enter the publicity stage. VBM is short for virtual brain machine.

Blizzard Entertainment has been waiting for this day for four or five years. The top third-party game developers, such as Ubisoft and Square, are all developing VBM version of the game.

The game is actually ready, but you need to wait in line for release.

The scale of the current virtual Internet market has not grown up. The three monks have no water to eat. It is not good for everyone to get together and sell at the same time. At that time, it will only break out the paradox of the industry.

That's why there is the right to grab the first and second release, but this year's work has been released, but outside players don't know it yet.

If you say that the three VBM games of "Hundred Scholars", "Sky Catastrophe", and "Three Kingdoms" took off with a big bonus, you can get up no matter how bad they are. Later, as everyone's early adopters are over, I want to create a phenomenon Grade content is much more difficult. The trend of the times is unavoidable, so it's just a chance.

But the power of the well-known big IP is also outstanding. With the announcement of Blizzard Entertainment Greater China, it officially announced that the VBM version of "World of Warcraft" will be released on June 18, which attracted thousands of domestic players. attention.

The name World of Warcraft is really the feelings of a generation for the post-80s generation in China. Its appeal in the country is amazing. World of Warcraft has changed the movie so badly that it can win more than one billion box office results in China. It can be seen.

The movie's "Push Street" caused Blizzard to withdraw the IP film and television adaptation for the first time. I was afraid that this IP would be overdrawn. I had known that "Push Street" should be handed over to Bluestar Pictures instead of Legendary Pictures.

Although Blizzard is the holding company of Bluestar Technology, its parent company is atmospheric. If you don’t interfere with your operations, you won’t interfere. If you sell it to Legendary Pictures, you will be able to sell it. A lot.

But in general, the IP brand of World of Warcraft is still very valuable.

This big IP has attracted many veteran players from AFK who have been working on the virtual brain for many years. Most of these players have already married and are no longer young, but who can tell about feelings.

The nostalgic server released last year was particularly popular, killing many new online games in a flash, and its powerful appeal greatly exceeded Blizzard's expectations. It is more confident in the VBM version.

Let's talk about "cheating" people into the virtual world. Anyway, as of the date of product release, anyone who has experienced the virtual world will finally be really fragrant.

Enter the virtual world only zero and countless times.

What the Côte d’Azur desires most now is the continuous expansion of the user pool in the virtual world. In short, it must do everything possible to trick people into it. Even if you only play for an hour a day, or even play for an hour in three days, it’s no problem. As long as you come, you will be afraid. You are not coming.

...

In the Science and Technology Complex, Luo Sheng is sitting on his office chair while eating sunflower seeds while listening to the video report of Zhang Bowen, who is in charge of Bluestar Technology.

"...A comprehensive agreement has been reached in the case of M&A 21st Century Fox, and this M&A transaction will take effect the day after tomorrow, and the final result will be $93.1 billion to complete the merger."

"Well, I have been talking about it for almost two years. Although there were twists and turns in the middle, the ending was satisfactory. Not bad." Luo Sheng nodded in satisfaction. It is not easy to conclude such a large-scale M&A transaction. During the period, the two sides negotiated no less than 30 times. Second, I talk about it every month.

Undoubtedly, a merger of nearly 100 billion US dollars is undoubtedly a merger of the century, swallowing 21st Century Fox, Hollywood’s "Big Six" is still "Big Six", the territory has not changed but it is no longer the original "Big Six" By the way, Bluestar Pictures used the 21st Century Fox's shell to enter Hollywood as a "outsider".

Luo Sheng realized what Lao Wang hadn't done in his heart.

The specific part of the acquisition includes 20th Century Fox Pictures, Searchlight, Fox2000, Fox Family and Fox Animation, Fox Television Creative Department, Fox Television, FX, Fox21, Fox Media Group, 73% of National Geographic, Indo Star Media Group and so on.

The success of this transaction has also made the IP copyright map of Bluestar’s largest cash cow, Marvel superhero, become more complete. IP and sequel movie development are the main sources of revenue for Bluestar’s global box office, with the contribution of Marvel Studios. 62% of the box office revenue.

The specific IPs that Fox has incorporated into Blue Star Pictures are: X-Men, Deadpool, Fantastic Four, Avatar, Alien, Ace Agent, Rise of the Apes, Ice Age and other well-known works.

...

At 12:02 noon on June 20, Bluestar Technology Group announced that the US$93.1 billion acquisition of 21st Century Fox was officially effective.

The following day, 21st Century Fox also announced that it had entered the delisting arrangement late at night, and reorganized and adjusted in line with the new owner's strategy.

As soon as the news came out, on Monday, 22nd, 21st Century Fox’s stock price soared by 108.52%, and its market value reached 31.1 billion U.S. dollars. This round of mergers and acquisitions became the headline news of the day without any suspense. The world caused a huge sensation.

"Guardian" article title: Disney is finally defeated!

The "New York Times" article commented: "Who can stop Luo Sheng's crazy expansion?"

The foreign and western media reported this incident with a sense of "sadness" and unwillingness, and regarded him as "a despicable foreigner"

The domestic people who eat melon are extremely excited, and many mainstream media have carried out overwhelming reports.

There are too many captivating titles like "Conquer the Hollywood Bridgehead".

This is indeed a major victory.

After Bluestar Technology’s announcement, the Global Times also published a current commentary immediately: “The Fox M&A case is of historical significance. It marks a qualitative leap in my country’s right to speak in the world’s media. The West is forced to give up a seat in the media's right to speak. From then on, the voices from the East will start from the Hollywood peaks and radiate the world. It is time for the world to listen to different voices."

The success of Fox's acquisition can be said to be the right time and place and harmony with people. It is an unforgettable opportunity. It happens that the sequoia pandemic and the West are overwhelmed at this time, and all kinds of things have to come to Luosheng.

If you ask for something, you will be controlled by others, and you have to pay a certain price.

If this is not the case, Laomei is absolutely impossible for Bluestar Technology to successfully acquire Fox. No amount of money is used. This is not as simple as an ordinary commercial competition merger. It is fighting for world-class media rights, and the game behind it is inch. Profits must be contended, unless every step is allowed.

However, there is another factor that can not be ignored in the successful acquisition of Fox, that is, Wall Street has helped a lot and gave crazy assists behind the scenes, because Luo Sheng is willing to share huge profits with these capitals. UU read www.uukanshu. com and capital of course have no reason to refuse. Wall Street capital knows no borders. Wherever there is profit, they are there, and they don’t care about other things.

The condition for Wall Street's move is that Bluestar Pictures will go public in the United States.

Luo Sheng obviously also reached this deal on Wall Street. Since the date of the merger and acquisition, Bluestar Pictures has entered a comprehensive restructuring stage and separated from the parent company Bluestar Technology Group. It will take about one and a half years in the next. Time to complete the reorganization and acquisition of all Fox's business, and rush to the New York Stock Exchange after the integration is completed.

That is, it will be listed on the New York Stock Exchange at the end of next year. The valuation given by the capital market is US$275 billion. It can be said that it is the Galaxy battleship in the film and television industry. The current market value of flix and Disney is hovering at US$200 billion.

Bluestar Pictures is blessed with the magical aura of the "Luosheng effect". Needless to say, the possibility of an IPO break is extremely small. The capital market is willing to pay a higher premium in exchange for bargaining chips. It is not a big problem to break the market value of 300 billion.

In the primary market, giving original shareholders a low-value bargaining chip valued at US$192 billion is equivalent to a 43.22% guarantee premium to Wall Street Capital, which may soon be over 100%.

What kind of virtue is Wall Street Capital? If you don't see the owner of the rabbit or the eagle, Luo Sheng will not be so diligent and "charitable", but they can sell it as long as the price is right.

This is a very straightforward transaction. Wall Street rushes for profits, hoping that profits will continue to run; Luo Sheng rushes for cultural output and media discourse power. How much profit can be divided is secondary.

Both sides hit it off, each took what they needed, and everyone was happy.

Profits are no longer the first goal for Luo Sheng now.

...