Chapter 855： [Naughty dog ​​that sells teammates on backhand]

"If our entire industry gathers together, we can obtain greater bargaining power from the Côte d'Azur. It will not be good for anyone to monopolize the world by one family. Take a long-term view and not be too short-sighted." The president of Activision Entertainment was quite excited. Said, trying to get the people present to move.

But he was wrong. The head of Capcom ridiculed on the spot: "What did you do ten years ago? What good is it now? It's too late. Even your company has 21% equity in Bluestar. Technology holds, not to mention that Luo Sheng has control over half of the world's top ten third-party game companies. It's just that he hasn't used it for more than a decade, but it doesn't mean he can't use it."

Today, the major European and American game companies that Luo Sheng controls are Blizzard Entertainment, Riot Games, 2K and its subsidiary R Star, CDPR Poland Stupid Donkey, and "Minecraft" developer Mojang. The well-known game companies that hold shares include Ubisoft, Activision Entertainment, EA, V, etc. Cooperative game companies include Square, Capcom, etc.

After more than ten years, Luo Sheng has penetrated into the core lifeline branches of the global game industry through capital. The weakest link in the layout is the mobile game sector, such as "Glory of the King", "Clash of Clans", and "Royal Clash". Mobile games are not caught.

There is not much layout in the mobile game because Luo Sheng has not paid much attention to the game industry in recent years, and his career is getting bigger and bigger, but he can’t manage it. Of course, he won’t pay attention to these minor details. Yes, these are the people under the company making strategic investments.

Another reason is that the hardware involved in the content section of the mobile game is a smartphone, and the AOS ecosystem is perfect. The AOS version of these mobile games basically has a 30% discount. It is not necessary to fully control it, and sometimes let it go. It's a good thing.

The key lies in the hardware of the mainframe, so I naturally pay more attention to the content layout of the 3A-level game masterpiece.

Kotik, the president of Activision Entertainment, was choked by the opponent, but he still didn't give up: "Does the entire game industry practitioners have to do nothing?"

The head of Capcom said, "Otherwise? Then please tell us how to overthrow Luo Sheng's dominance in the game industry. Do you have a feasible plan?"

Faced with this soul-like torture, the head of Activision Entertainment shut down again.

Ivan Wells, the president of Naughty Dog Company, looked at the head of Activision and said: "Kortec, no one wants a first-party global monopoly, but... even if we all unite, we will get one. The doomed defeat, instead of calculating an invincible opponent here, it is better to take care of the platform business father. At least Luo Sheng has not let his partners suffer in the past ten years, and the people who follow him are living day by day. Comfortable."

Kotik looked at the head of the naughty dog ​​licking the dog and said, "Wells, you seem to have forgotten that your parent company, Sony, was calculated by the Blue Coast, and it is the first enemy."

Wells spread his hands and did not answer.

When Kotik looked at the heads of several other game companies, they turned their heads away into a posture that I didn't want to play with you. This attitude made Kotik suddenly feel like a frustrated ball.

Confronting Luo Sheng Zhong Road, facing the line?

Everyone is human, and the brain is not paralyzed and IQ is online. Apart from the presence of R star and 2K, the game company is absolutely impossible to rebel against Luo Sheng. Even if there is a rebellious heart, there is no ability to rebel. Playing with fire, Bluestar Technology will immediately request an extraordinary general meeting of shareholders to dismiss their CEO position and complete the management reorganization.

Although Luo Sheng has not reached the absolute holding ability, with his current reputation and influence in the global capital circle, other capital shareholders will definitely follow Luo Sheng. The current capital is simply not too superstitious about the "Luo Sheng effect". No matter what your industry is, capital only cares about profit growth.

Taking 10,000 steps back, with Luo Sheng’s determination to sink the data center to the bottom of the Pacific when he was at odds with the North American authorities, the heads of several major game companies present had no doubt that he had overturned the entire game industry. The courage.

The annual output value of the entire industry is less than the two-month revenue of the Blue Coast. Even if the game industry is tossed and broken, the diversified business of the Blue Coast and Bluestar Technology Group continue to move forward, at most only partial games. The business has an impact, but it will not affect the company's overall development.

But the game industry absolutely cannot withstand such a toss, and it must end up in a feather.

They all have to eat, and the struggle is to eat better, not to smash their jobs.

What's more, everyone can clearly see that the current focus of the Côte d’Azur is to deeply cultivate the Greater China market. Luo Sheng is vigorously supporting the Huaguo game company headed by "Tianji Digital" and digging out a large number of top talents in the industry. This piece is not inactive.

Virtual brain machines are difficult to distribute globally in a short period of time, but the entire Asia-Pacific market is already large enough. Even the Greater China market can form a hematopoietic cycle with careful management.

Faced with such an opponent, can Bao Tuan win? What international joke?

All this shows that the Côte d’Azur has long been rushing towards the worst of the international market.

In the end of the discussion, Activision Entertainment wanted to do something, but no one would follow the appeal. They were afraid to die, and licked to death. There was no synergy at all.

...

The next day, the Science and Technology Complex.

"Master, you received an email from Ivan Wells, CEO of Naughty Dog Company, do you want to open it and read it?" Xiaona's voice sounded in the large indoor living room.

"Naughty dog? Isn't this a wholly-owned subsidiary of Sony? Is it in the name of Sony or is it his own?" Luo Sheng came to the sofa and sat down when he suddenly received such a private e-mail.

Xiaona responded: "Ivan Wells only represents his personal personal email."

Luo Sheng picked up the tablet next to it to read the mail, and opened it when there was nothing to do.

In fact, Luo Sheng doesn’t like this company very much. Naughty Dog publicly discriminates against Asians in the game "The Last Days of Magnesium 2", which was just released this year, and also engages in correcting and correcting disgusting players. The plot is judged by the players as a mess. Xiang.

"Hahaha~~, interesting!"

Luo Sheng saw the content of the email privately sent by Wells, and he was very happy.

It turned out that a group of top third parties in the gaming industry "conspired to rebel" in Seattle yesterday. Luo Sheng really didn't know about this.

However, Ivan Wells gave Luo Sheng a small report backhanded on yesterday’s "conspiracy to rebel" with the bigwigs in the industry. Activision CEO Kotik Wan never expected that he would be sold so thoroughly, if he knew Knowing the truth properly, it will gradually play a murderous rhythm on Wells.

"I didn't expect it to be able to lick it... The name of a dog is different from others." Luo Sheng looked at the email message on the panel, couldn't help but smile and fell into thinking.

Suddenly realized that this could be a good strategy to do the trick. Naughty Dog's current reviews have received a series of negative effects due to "The Last Days of Magnesium 2". If the naughty dog ​​is supported, let it be in "Uncharted Waters 5". Correct the correct treatment and discriminate against Asians, and correct it in the game plot...

This is a good example to send a clear signal to other third parties who want to "rebel". As long as I'm honest and obedient, I'm still ignoring the stinky fish and shrimp like naughty dog.

Luo Sheng couldn't help but nodded secretly: "If you hold a group and beat a group accordingly, other talents will be honest..."

After pondering for a moment, he saw the Activision Entertainment mentioned in the email from Wells, Luo Sheng immediately made a decision to suppress Activision Entertainment, which encouraged the rebellion, and even dared to encourage others to "rebel". Such an early bird.

"The carrot is rewarded to the naughty dog, and the stick is rewarded to Activision. That's it." Luo Sheng immediately asked Xiaona to send an internal email to Yao Jianhong in his name.

Wells stated in this letter that Naughty Dog Studio wants to be independent from Sony's control. UU Reading firmly believes that if you follow Sony, you will only be buried with Sony in the future.

So decisively licking the Côte d’Azur, the private message clearly stated that Naughty Dog Studio wanted to "redempt themselves" from Sony, but the money was not enough to hope that the Côte d’Azur would come forward to fish out the company from Sony.

Luo Sheng has done this kind of thing several times before. He fished out Blizzard and also raised his hand to Ubisoft. In the past ten years, his reputation in the game industry has been quite good. He is a serious angel among many game industry practitioners. investor.

It's just that the meeting a few days ago had a showdown, and the expressions were too lazy to do it, and everyone realized that Luo Sheng had "changed his heart" and was no longer that angel investor.

Obviously, Luo Sheng chose to agree to Wells's deal and decided to let the Blue Coast come forward to lend a loan to Naughty Dog Studio, so that he could go to Sony to "redempt himself".

Naughty Dog happens to be an excellent example. Blizzard is not obvious enough, and the lick is not strong enough. Luo Sheng is going to tell the players in the game industry through the Naughty Dog Company.

Licking the dog to the end is definitely not nothing, but everything; on the contrary, "rebels" like Activision Entertainment are truly nothing.

Luo Sheng doesn’t care about holding the 20% equity of Activision Entertainment, much less a game like Call of Duty. No matter how well-known big IP is just an IP, it can be sacrificed. , And it's trivial.

The absence of Activision Entertainment and the absence of "Call of Duty" will not impact the layout of the entire game content section of the Riviera, nor will it affect the overall strategic situation of the entire company.

On the contrary, sacrificing it and throwing it on the ground will be more conducive to the smooth progress of the overall strategy.

...