Chapter 640： 【First day sales】

One after another, Azure-5 has been continuously delivered to consumers, although the media, industry insiders or consumers all complain that the latest flagship product of the Côte d'Azur is expensive and has become one of the hotspots of discussion.

However, the high price has not stopped Azure-5 from gaining popularity in the market. The reasons for its great success are naturally multi-faceted. For example, the sales department has a lot of marketing routines, and the brand influence that has accumulated for more than a decade.

But in the final analysis, the product itself is sufficiently excellent. Compared with the products of other mobile phone manufacturers on the market, Azure-5 does not seem to belong to the products of this era and is too advanced.

It is at least 7 years ahead of the industry, which is recognized by the industry after the Azure-5 conference.

This year's global smartphone industry is destined to be the era of Azure-5 dominance. All other mobile phone brands, whether Samsung, iPhone, Honor, Xiaomi, OPPO and other brands, must be overshadowed.

In contrast, there is no one who can play, the only thing that can be said is that the price is cheaper than Azure-5.

...

The next day.

"Luo Ge, the first-day sales data of the national market has been calculated." An Qingxue entered Luo Sheng's office and immediately handed the report in his hand to the table.

Luo Sheng took a rough overview and saw the sales data with a smile: "It seems that there are really many local tyrants in China."

The statistical report shows that the sales of Azure-5 on the first day of the domestic market easily exceeded 5.75 million units. Greater China is the world's largest single market, and the domestic market has already sold Azure mobile phones as early as three years ago. It surpassed the North American market and became the largest single market in the world.

Obviously, the importance of the domestic market to the Côte d’Azur, Azure mobile phones, and even the entire smartphone is self-evident. For Azure mobile phones to sell well, they must rely on the huge user group in the domestic market, and they are not afraid of losing them in overseas markets. The capital is the real basic plate.

Qingxuemei Paper immediately demonstrated its proficient business capabilities and said with a light smile: "According to the statistics of the world-renowned statistical company Gartner, the overall global mobile phone market today, the total mobile phone shipments in the first three quarters of this year The volume reached 1.355 billion units, of which 1.143 billion were smartphones, accounting for 84.4%."

"Samsung is still the world's largest mobile phone manufacturer by shipments, but its market share has dropped from 20.8% to 20.5%, and the average shipment in a single quarter was 78.5 million units; followed by Apple mobile phones, the market share has increased from 16% increased to 72 million units in a single quarter; Huan was the fastest growing company for Honor, with shipments second only to Apple phones, followed by a significant downward trend in sales of Xiaomi phones, and the market share of the Cote d’Azur ranked Fifth place."

The Cote d’Azur has only 132 million smartphone shipments this year, with an average shipment of 44.196 million units in a single quarter, accounting for only 11.6% of the market share, reaching a record low. This is because the company once again failed to reach three years. New products are on the market, and old products can no longer be sold.

Not only Azure smartphones, ieP tablets and consoles can be sold anymore. On the one hand, the market is almost saturated. Consumers who can afford them have basically bought them, and the quality is excellent. They can still be used after three years of normal use.

On the other hand, consumers are also watching and thinking about the time. The Côte d’Azur should also launch new products. The old machines can still be used anyway, so wait.

After all, Azure is not cheap. The products in the past are the most expensive in the industry, and the willfulness also has to consider the wallet and disagree.

The market share of Azure mobile phones continues to shrink, and some media that like to catch the eye effect write on the title, "Blue phone sales have fallen sharply and have begun to decline. Other manufacturers have opportunities to come" and so on.

Of course, these media know that they are talking nonsense, but they still do it because they are very clear about Luo Sheng and about the Cote d'Azur. Many people are very concerned about it, and this kind of title is often more attractive to the people who eat melons.

People who don’t know much believe it. Only enthusiasts or real insiders who are concerned about the industry’s dynamics are aware that the decline in Azure mobile phone sales is not at all a Côte d’Azur company, but that people have not launched new products for too long.

For other manufacturers, if there is no new product in three years, let alone the old product can continue to ship more than 40 million units in a single quarter, most of the market has already abandoned it.

And Azure-5's first-day sales data undoubtedly once again proved that the azure coast's king position in the industry is unshakable

Of the 5.75 million units sold, they are the total sales of the three versions of the model. The prices of different models vary greatly, and the sales are also different.

Among them, the most sold version is the 256GB version, with sales of 3.335 million units on the first day, accounting for 58% of the total; followed by the 512GB version, with sales of 1.5525 million units on the first day, accounting for 27% of the proportion; and finally the 128GB version, with sales of 862,500 units on the first day , Accounting for 15%.

Judging from this sales data report, it can reflect the magical use of marketing strategies.

The team's internal analysis is that if it is normally sold in bare metal mode, the most expensive 512GB version can only be 683,000, which means that the sales volume will be reduced by about 56%.

In fact, the most expensive version is not the lowest sales volume, the data is still very eye-catching, but the cheapest version is the lowest sales volume.

Although the 512GB version will be given to a host for every shipment, in fact the company has expanded its overall profit because of the hard-to-sell host.

This has to say the cost and profit of Azure-5. For these three model versions, the 128GB version can earn 4550 yuan for every one sold out of production costs, and the profit rate is about 35%; a 256GB version can earn 7050 yuan The profit margin is 47%; and a 512GB version can earn 9550 yuan, which is a horrible profit margin.

Compared with the console, the price is only 1999 yuan, even if this is the entire cost of the game console, because of this console and sold more 512GB version of the Azure-5 mobile phone, it is also profitable.

Azure-5 not only maintains a high profit margin that makes its peers envious, as in the past, under such circumstances, the selling price base is still so exaggerated, and the final absolute profit value is horrible.

Comparing the goods, the profits of the peer Xiaomi mobile phones are about 5%, and one can make a profit of about 100 yuan, which means that the profit from selling 45.5 or 95.5 Xiaomi mobile phones can be worth the 128GB version. Or 512GB version of Azure-5 mobile phone.

The sales of 5.75 million units on the first day created a total of 87.62 billion yuan in sales for the Côte d'Azur within a day, with a total profit of 41.473 billion yuan, and this exaggerated figure is only the hardware sales of Azure-5. .

What is this concept?

Similarly, comparing Xiaomi's total revenue of RMB 78 billion in 2015, its hard work for a whole year failed to match the sales of a single product of the Blue Coast company today.

What does it mean to not open for three years, open for three years, this is the best interpretation.

After Luo Sheng put down the sales report, Qingxuemei Paper once again said: "Although the price of Azure-5 has attracted countless complaints, it is still well-received. The analysis results of some companies within the company show that the Azure-5 mobile phone in the last quarter of the domestic market this year Sales are expected to exceed 30.8 million units."

New product launches, sales data on the first day is basically the highest record, it will continue to decline in the future, this is a normal trend, if more than 5 million units can be sold every day, then it still has?

However, the single quarter of the Greater China market is expected to exceed 30 million units of sales, plus global market sales, if there are no moths, the Côte d’Azur’s sales next year are expected to exceed Wal-Mart’s operating income and become the world’s top 500 ranking. The existence of One is very possible.

The Wal-Mart Group has been born for more than half a century and the Côte d'Azur is only 12 years old, and it is incredible.

I am afraid that such a mythological miracle can only be created in the high-tech field.

Luo Sheng put the data report in the folder layer on the desk, and then looked at An Qingxue: "Did the sales data be disclosed? If not, let Yao Yao announce it."

Qingxuemei paper replied with a light smile: "I have received the sales report from Mr. Yao. He has already released the data, and now most of the outside media have already started to report it."

As a commercial company, the ultimate strength still depends on performance and income, and no other small business can withstand a revenue report.

At the moment, as expected by An Qingxue, after the first day of sales data was released, the media industry and the industry were all stunned, and were surprised by the two figures of 5.75 million units and 87.62 billion yuan in sales. He dropped his chin.

The outside world sees Azure-5's so-selling and horrible gold-absorbing ability, especially the old beauty.

...