Chapter 639： [All are routines (2

Luo Sheng, who is thinking about the stage of the friends and businessmen, must not know now that the press conference has come to an end, and the audience at the scene also listened to his closing speech at the final press conference.

"Changing the world is the mission that the Côte d'Azur has always been practicing. These products can empower people, make people's lives more colorful, and make technology available to people. We are very happy to see you use our products. And doing such a great thing, we are very proud of it."

"Thank you to every staff on the Côte d'Azur, for their contribution to their work, to bring such outstanding products and such high-quality services to this world, especially to everyone who came to the conference site this morning People, and everyone watching this conference online, thank you!"

I am afraid that in today's global scientific and technological community, only Luo Sheng should be right when he says the word "change the world", and no one will feel anything wrong or inflated.

He is really changing the world, and people can feel it for themselves. This world has changed too much because of companies such as Luo Sheng, the Cote d'Azur, and Bluestar Technology.

Luo Sheng waved his hand to the audience after speaking, and the scene also stood up and offered the last warm applause, and the stage lights were turned off.

After a while, the applause came to an end, all the lights were on again, and Luo Sheng had disappeared on the stage, the scene also became noisy again, there was a lot of discussion, and the audience also got up and left one after another.

The Azure-5 conference is now over.

Domestic smartphone consumers have locked in for three days, that is, the day of October 1, Azure-5 will be first released on the market on this day, and foreign consumer users are looking forward to December 24 night.

For users who can't wait to start an Azure-5, the last three days are the most difficult.

...

After the conference, Luo Sheng did not take a break, and directly participated in the product meeting within the company.

At this moment, ten minutes after the end of the conference, he was already sitting in the conference room.

The content of the meeting is related to Azure-5, and the participants are managers of the sales department.

The global president of the Cote d'Azur Sales Department said to Luo Sheng: "Mr. Luo, the sales department has established a specific marketing plan for Azure-5."

When he said it, he handed the document to Luo Sheng. The latter gave up and said, "Simply say it directly, and focus on it."

The global president of the sales department put the information back and said: "In the sale of Azure-5, for the 512GB version, we have prepared a bold package plan, which gives consumers two package options."

"The first package is to purchase a 512GB version with 128GB memory expansion worth 300 yuan; the second package is to buy a 512GB version with a game console worth 1999 yuan. The marketing plan is also applicable to other global markets, and the team analysis The results show that the effect of overseas markets will be better than that of the mainland."

The sales president did not explain too much because he knew Luo Sheng knew the secret.

"Well, it's right to choose a game console instead of an ieP tablet. That's right." Luo Sheng agreed to the plan after a little thought. Now the shelves of all major offline stores in China are already placed on the shelves. The console, the domestic game console ban has become history last year, consumers can buy consoles through regular channels.

The price of game consoles and ieP tablets is 1999 yuan, and the latter is 2799 yuan. In addition to the relatively cheap cost of choosing a host, the key is that the host is relatively cheaper than the ieP tablet, which is even more domestic. The game console market missed the best development era.

Obviously, the host is selected to increase the number of users of the host.

It's not the console itself that makes money, but the game content, which is used as the platform's revenue.

These two programs seem a bit silly, and even more, consumers will obviously choose the second program with their feet. At the same price, it is equivalent to giving a game console. As for the 128GB memory expansion, if If there is a need, why can't you buy it? Moreover, 512GB is enough.

However, everyone can see that the management team of such a large company on the Cote d'Azur will not see it?

This seems a bit two, but the sales department is so designed that the details inside are hidden. The two packages are selected. The second is obviously for a host, and the fool will choose the first.

What is the significance of the first package?

Obviously, there is a reason behind this. The significance of the first option is not to be selected, but to set off how affordable the second option is. There is actually a psychological principle behind it, the so-called contrast effect.

I'm afraid of shopping for goods.

Not only can you get the 512GB version of the Azure-5 phone for the same amount of money, but you can also get a host, of course, choose the second one.

Before the people in the sales department established this marketing idea, a team specially conducted a large amount of theoretical analysis and research on it, including collecting user big data, mainly in-depth mining analysis of consumer psychology and user behavior.

The results obtained by the analysis team are:

74% of people choose the second package and spend 16,999 yuan, only 26% choose the first package, and if it is normal bare metal sales like the 128GB and 256GB versions, the actual sales of the 512GB version will be greatly reduced 56 About 56%, on the contrary, 56% of consumers spend more money.

Just adding such a seemingly second option, the company actually made more profits, and by the way expanded the host user group, realized a high premium.

As for why the 128GB version and the 256GB version should be selected for bare metal sales, there is no package promotion, which is obviously also for the benefit of the 512GB version, because the 512GB version has the highest profit.

Consumers buy more 512GB version, the company can get higher revenue.

No matter whether it is the Blue Coast or Blue Star Technology, in order to greatly create revenue and profits, a large number of professionals with psychological background are employed to help the company design product experience and marketing ideas.

The two companies are constantly recruiting research positions on user behavior every year, specifically to study the user's mentality when using the product, and then make corresponding adjustments to the product after the research.

The President of the Sales Department of the Côte d'Azur has a psychological background, including Luo Sheng, who also studies psychology, so he can see the significance of this program at a glance, and he is very directly recognized.

Although the big boss once criticized the company's profit for being too high to suppress it, it did not say that it lowered revenue, and the people below are also trying their best to create greater profit space for the company's performance. This is also for their own KPI With great care, the two are linked.

After Luo Sheng made the decision, the president of the sales department suddenly said: "Just Luo, the business group may not be very happy. After all, this is to pave the way for Azure-5 by sacrificing the performance of the host."

It must be said that large companies are also distributed within the faction, and the Azure Coast is also inevitable. The business group is currently responsible for grasping this piece, and Lu Siming is a veteran figure and one of the five initial team members of Blue Star Technology. One.

After hearing the words, Luo Sheng said directly: "I'll do what I want, just use it. You just have to execute it. I will communicate with Xiaoming about this matter."

The president of the sales department and so on are the words of BOSS, which can also avoid direct conflicts with Lu Siming.

Luo Sheng naturally has to take care of the Lu Siming team. Since he wants to use it as a setting tool, he will directly remove the host from the KPI assessment of the Lu Siming team. In this way, his team will not be inexplicably unable to complete its own KPI because of its performance. Otherwise, it is not fair to their team.

Only Luo Sheng can make such a decision. The host is now a bit unsaleable. Luo Sheng also has his own considerations. It is time for the team of Lu Siming to focus on the research and development of the next-generation host.

The host is bundled with Azure-5 this time, and it can bring a wave of larger shipments, especially in foreign markets.

It is not expected that the mainframe itself will bring much direct profit to the company, the original profit rate is not high, but this kind of "loss" is actually not a loss, because the mainframe user group has been expanded.

Consumers already have a console, so they have to install a few games or something? Will profits come?

It must be said that the routines of merchants are unpredictable to the masses of consumers. Anyway, it is right to defraud money from consumers in all aspects. Otherwise, the revenue of the Costa Rican $265.6 billion in this year was changed out of thin air?

...

Over time, October 1 arrived as scheduled.

Across the road from the offline monomer flagship store where Shencheng is located, a market researcher sent by a certain friend was stupid looking at the sight.

Leng Leng said: "My God, why so many people line up?"

This is the most expensive smartphone in history, and the cheapest version also costs 12,999 yuan. At the moment, this scene gives the market researcher the feeling that the "My Rabbit" economy has achieved the pace of catching up with the United Kingdom and the United States.

Catch Ying Ying completed this achievement very early, but Super Beauty still needs a long way to go. At present, this hot popularity is still attractive enough by the product itself. In fact, more than half of consumers are actually flowers. Chanting and chanting together to prepare to eat noodles.

Yes, Azure-5 can be paid in installments.

...

In the store, a young man named Shen Zhengqing is in the store. He has an income of over 20,000 yuan per month. His economic ability is affordable for the price of Azure-5, although it is not a cheap product for him. .

Shen Zhengqing is also a loyal user of Azure mobile phones and one of Luo Sheng’s **** fans.

At this moment, instead of queuing, he tried it in the experience area of ​​the store. He did not worry about buying it immediately, but planned to go through the appointment channel. After the order was placed, it was delivered directly to the door. The Côte d'Azur has this service.

Arrived one day late, but the problem is not big.

"Handsome guy, Azure-5 currently only has a 512GB version with promotions." A salesperson sister who followed him said with a smile.

Shen Zhengqing asked curiously: "Hafnium? Promoting promotions when new products are launched? What kind of tactics does the Archbishop do?"

The sales girl replied: "This is the case. The two plans launched by the company to purchase the 512GB version. The first plan comes with a 128GB memory expansion worth 300 yuan, and the second plan is a free host."

It is worth mentioning that 300 yuan is the expansion of the memory body with a clear price, and the store has 64GB, 128GB, and 512GB body expansion services.

And it also uses the same routine to guide consumers to purchase 512GB body expansion service. 64GB expansion is too little, 128GB is very embarrassing, and 256GB is not sold.

All are to support 512GB capacity expansion service.

Full of routines inside.

Shen Zhengqing was a little ignorant when he heard the two packages, and said, "I heard it right? Are both plans the same price?"

The sales sister nodded definitely.

Shen Zhengqing: "Is this the archbishop who picked up the marketing ghost? The fool chose the first package. Why didn't I choose the second package and spend 300 yuan to buy a memory card?"

He thought that if he bought a memory card, he would earn 1700 yuan. If he didn't buy it, he would earn a host.

In fact, there is another psychological effect hidden behind this, that is, the "loss aversion" effect, that is, people are generally very averse to loss, and will do all they can to make some actions to avoid the loss from happening to themselves.

And this package is strongly suggesting to consumers that not choosing the second plan will result in a loss of at least 1700 yuan.

At this moment, Shen Zhengqing himself did not realize that he had stepped one step after another in psychological psychology. When he internally calculated how many benefits he had earned, it meant that if he did not earn, he would lose, and this makes He has a stronger stop.

The salesmen in the store have received the task of the store manager, and they have all been ordered. They must be recommended to every customer. Someone will always buy it, and the salesmen will sell hard, because they are linked to their performance.

In a word, the more customers want to pay, the better.

Shen Zhengqing immediately decided: "Give me a 512GB version, the white one, I make an appointment, this is the delivery address, by the way, remember I want a second package, don’t make a mistake."

If you don't want to wait in line, you can only use the appointment channel.

The ban on domestic game consoles has been lifted, and he had originally intended to get a console, and now it is given to Bai, so Shen Zhengqing did not hesitate to choose.

The sales girl saw him so refreshingly, and suddenly said intentionally or unintentionally: "Handsome guy, why not buy another ieP tablet incidentally, how about getting enough of the three-piece goal of the Cote d'Azur?"

Shen Zhengqing hesitated, "This..."

On the contrary, the sales girl didn't say a word anymore. She seemed to make a casual statement. The offline salesmen on the Côte d'Azur had professional sales training.

There is also a saying about selling sister papers. People hate sales, and tweeting about it keeps customers upset, because people hate others to help themselves make choices, and people’s psychology itself is rebellious. Side.

You want me to be like this, I am not like that, if you want me to buy it, I will not buy it.

At this moment, Shen Zhengqing is thinking about it. He first calculated his economic level. OK is ok, no need to nibble instant noodles. Then I think that the 2799 yuan ieP tablet is relatively inexpensive, even if I want to make a three It doesn't matter what the goal achievement is.

In the end, he said cheerfully again: "OK, then let's go with the three-piece suit, and we should support domestic products."

The sales girl immediately smiled and immediately took Shen Zhengqing to pay.

Shen Zhengqing didn’t know that he was hitting a psychological routine of sales sister paper again, namely “target milestone driving effect”. When accomplishing anything, people are accustomed to being driven by goals, subconsciously eager and eager to do their best to reach the next milestone The node ends again.

For example, you need to set a goal at what level you want to be ranked, how many points to set for the exam, and how much to lose weight.

Obviously, the “Cervilet Coast three-piece suit” that the sales sister mentioned at random is actually the psychological basis that drives Shen Zhengqing to make a purchase decision.

As long as the customers step into the store, they basically have to leave the money, because there are too many routines, and they are all black routines. During the period, the customers did not have time to think about the way inside. The result of self-determination is actually not the case.

The products of Azure smartphones have only 4 colors and 3 model versions for customers to choose from. Unlike some manufacturers who have seven or eight model versions or even a dozen colors, they can provide consumers with a variety of choices.

This kind of obvious is that they do not understand consumer psychology, or do not have talents to provide solutions in this area.

The Côte d'Azur has always insisted that 4 colors and 3 model versions are also professionals' in-depth research on user behavior, which is also based on the results of psychological research, and the analysis results show that this will allow Azure sales to reach the theoretically best data.

This involves a "selection paradox" of psychological principles, that is to say, when there are many options for a person, he will make longer decision-making time, and even choose to give up because he cannot make a decision at all.

It can be said that most people really have a choice disorder. This is not a ridicule, but a psychological basis.

Shen Zhengqing was not the first person who did not know anything about the routine, nor was it the last one.

And another person who plays this black routine like a slippery fly is "G fat", and Steam is constantly on sale promotion discounts so that the majority of players' wallets are gradually losing weight.

Many players have actually found that they have bought a lot of games on Steam because of discounts. In fact, they actually play so few games most of the time. Many of them have not even opened it once and put it in their accounts. Thick dust.

In fact, G Fat uses the psychology of people's "loss aversion" to provide players with a subconscious sense of losing money without buying it.

At the same time, it also uses big data to deeply mine user behavior for analysis. The result is that players can always see the games they want to play but have not bought. They always appear on the most prominent position on the Steam home page.

Moreover, the posters displayed to each player are different. This is the ability of big data and cloud computing to bring powerful user behavior analysis and deep mining. The player’s favorite characters or other content can be displayed in various ways and channels. In front of their eyes, so as to further increase player purchases.

All are routines!

Consumers think that they have seen the fifth floor, which is actually on the third floor, and the merchant's routine is already on the ninth floor.

These psychology black sets are indeed powerful and very useful in today's Internet era, and where are consumers' rivals for these businesses? There is no rhythm of prevention. Even if you avoid this routine, it will fall into another more routine pit. There is a routine of a baby in the routine, and then the small money is swept away by the merchant.

...

In the evening of the same day, Shen Zhengqing accidentally received a phone message, and the three-piece package had been delivered to the door by courier, which was faster than he thought for a long time. He immediately called his conscience. The value of this service is when there is wood and emmm...

Open the package and prepare three sets.

Shen Zhengqing took the host apart and looked at it, then put it aside, and also took the ieP tablet apart and looked at it, and put it aside after activation.

The last is Azure-5.

He still hasn't realized that his original purpose was to buy a smartphone, and he didn't realize that there will be more small money that will slip away from his wallet silently.

After Shen Zhengqing activated Azure-5, looking at the bright screen and looking at the smartphone on the palm, the first idea in his mind was to try to bend and test the flexibility of this phone.

But I was worried that it would be broken. After all, 16999 yuan is not a small sum. If it is broken, it will still hurt for a while.

However, the more subconsciously worried, the more he made a strong attempt.

In this way, Shen Zhengqing bent Azure-5 into a 50-degree arc, and found that the screen was still on and there was no change, as if trying it as before.

Suddenly relieved inexplicably, could not help complimenting: "It is worthy of the latest flagship machine produced by the Cote d'Azur. The proper black technology artifacts have wood."

Next, Shen Zhengqing copied the data from his other Azure-4 phone to the new phone, and then when he clicked on the Internet, he suddenly realized that he still had something missing and forgot to buy it.

That's PureLiFi's LiFi-X device, and the lights at home should be replaced, otherwise you can't use the LiFi experience that can be connected with light.

It costs about 240 yuan here. If you want to experience LiFi Internet access in your own home, you must update and upgrade the hardware. The people of PureLiFi will provide on-site installation services.

While public community places can directly connect to LiFi, such as supermarkets or something, but Shen Zhengqing has to pay for his own home.

How to use LiFi to surf the Internet has been learned during the day in the Côte d'Azur retail store.

LiFi-X devices can be purchased directly at offline stores on the Cote d’Azur, and the products are sold on the shelves. This is definitely to treat PureLiFi as a son.

This means unparalleled channels, and saves the cost of channel creation, and more importantly, it means that the super brand of the Cote d’Azur helps it to get credit, which is difficult to measure with specific values. I don’t know how much I envy Other subsidiaries.

You should know that there are more than 1,000 subsidiaries of investment holding and shareholding in the Cote d’Azur, but so far only PureLiFi has this treatment.

However, the parent company is devoting so much resources, it is also because PureLiFi has the potential to become a market value of more than 200 billion US dollars in the foreseeable future. It seems to be an emerging technology giant, which can be as short as five years or so. Ten years or so.

The other 1,000-plus subsidiaries do not have this potential.

Shen Zhengqing added WeChat, which sells sister paper, and arranged for LiFi-X equipment incidentally. Someone will come to install it tomorrow. This cost is relatively cheap, and less than three hundred dollars is the cost of multiple routers. .

Next, Shen Zhengqing opened the AOSSteam hall, he did not forget the "Neil: Mechanical Era" demo during the conference.

What surprised him was that the game content of the AOSSteam lobby was much richer than he had imagined, and he saw classic masterpieces such as Diablo and Tomb Raider in mobile games.

Shen Zhengqing decisively started this game for Miss 2B. The game is not free. The mobile version costs 228 yuan, which is the price of the country.

The international market is more expensive, and it is sold according to the 3A standard of the host, which is 60 US dollars, which is about 399 yuan.

In addition to fees, the game lobby is more of free games provided by some small and medium developers. The production of these games is relatively less sophisticated, and there is no so-called god-quality picture.

But they also have their own ways of survival. They are not as good as big manufacturers. They can win the hearts of players by gameplay and content, and there will be one or two best-selling products in many free games.

The mobile terminal is very different from the host terminal. The mobile terminal has almost redesigned and made new games, but the IP is the same, and part of the gameplay overlaps, which is a kind of linkage.

It is worth mentioning that this is the Steam lobby, behind it is G fat, what is necessary for promotion, the purchase of the PC, the mobile terminal has a discount, and vice versa.

Unconsciously, Shen Zhengqing has spent more than a month on his salary today.

I have spent so much money, and I can get it perfectly in one go. Anyway, I can afford my own economic ability, and I will simply get extravagant. This is his psychological thought.

So, everything can be arranged.

Bai Qi's host has also entered several masterpieces, and several masterpieces such as the "Final Fantasy" series have been arranged, but he does not want the "GTA5" and "The Witcher 3", and the national district cannot pass the trial. This is More regrettable.

If you want to play, you can only take some informal channels.

After two or three hours of tossing, Shen Zhengqing finally stopped. At this time, he only counted a sum of money. Whether he knew it or not, he was shocked.

"Chopped 22,954 oceans today? At first, I just planned to buy an Azure-5, 14999 Ocean-5, Wunima..." Shen Zhengqing mumbling looked at the smartphone in his hand and looked at it again. The host, and then look at the ieP tablet that is still almost on the side after activation.

"Walt's sand coins, I can't use this iP, what do I buy it for? What to pass to the son? Brother is still a single dog, where is the son?"

For a moment, the room was quiet, and without a word, Shen Zhengqing looked at the three-piece suit and scratched his head subconsciouslyI always felt something was wrong, but I didn't know what was wrong.

Suddenly a thigh shot: "I blame the sales girl paper, the routine is miserable, no, brother asked her to return."

Shen Zhengqing started to contact the sales sister paper on WeChat, but he still did not return the goods, all of which had been unpacked and activated. Instead of really returning the goods, he chatted with the other sister paper. After half a month, he successfully managed to make this pretty girl The paper is in hand.

Take off the order.

And his girlfriend told him that he knew that the salesmen in the store were systematically and professionally trained. To cooperate with the company's marketing activities, there were a series of routines waiting for him when he stepped into the store.

A month later, Shen Zhengqing discovered a sad story.

That day, he ordered himself a table of green vegetables, ate a vegetarian meal, and then returned to being single again.

It turned out to be a little fish in the pond where she was a female ticket.

...