Chapter 421： [ACC Host Conference, Industry Focus on Cologne]

During this time, the last two days from the host conference, media around the world successively rushed to the city of one million people in Cologne, Germany.

There is still about half a month, and this year's WRPO will also be held in Cologne. In addition to local gamers, there are already esports players from all over the world here.

The conference venue has been arranged. It is a matrix-type indoor conference hall. The front and left sides of the wall are giant screens. The audience has a total of 7 large giant screens, but the single screen in front is the largest. The internal seats can accommodate up to about 2,200 people.

For a city of one million people in Cologne, such a venue is already quite large.

However, the tickets were sold out three days ago, and many people wanted to come to the scene but no tickets were available.

With the scheduled arrival on September 25, players from all over the world focused on the city of Cologne, Germany. Players who could not come to the site also watched the live broadcast of the conference through the BV video network.

A new game first party is born in the global game industry. Whether it is Sony, Microsoft or other international friends in the industry, it is also very concerned about console players.

It is no exaggeration to say that the entry of the French Riviera into the home console market is definitely the largest event in the global gaming industry in 2010.

Earlier this morning, various media, guests and players who bought tickets arrived at the conference site.

Players were also very excited when they saw third-party bosses from various games appearing at the press conference. They found that the row of people sitting in the front row of the conference were usually rare appearances.

An EA vice president is here, Ubisoft ’s boss is here, Capcom ’s boss is here, Koreme ’s boss is here, Square Enix ’s vice president is here, Activision Here comes the head.

The game companies represented by these gangsters are by far the world's top third-party game development companies. Players are familiar with major game titles such as Assassin's Creed, Resident Evil, Final Fantasy, and Metal Gear Solid. It's from these game developers.

In addition, the heads of several game companies acquired by Luo Sheng have all come. Only Blizzard, which has little to do with home game consoles, has not come, and G Fat has also come.

In addition to these, competitors such as Sony, Sega, Nintendo, and Microsoft also sent their own people to the front line to "spy on the enemy," and senior executives are paying attention to the conference process in their offices or homes.

Although Luo Sheng seems to be a complete new player in the industry, these opponents of Sony really dare not take it lightly and face a high-profile entry by a world top 500 technology giant. It is no wonder that it cannot affect the entire industry.

It is one thing to launch a navy army to sing badly, but it is another thing to value it.

...

At 9 o'clock local time, the conference site was fully occupied, and soon the bright lights were turned off, and some discussions also receded, and the audience at the scene looked forward.

A row of camera lights on the stage and its surroundings lights up, followed by a piece of cyberpunk-style background music that players already familiar with on the scene, and a large screen of the audience will play a picture synchronously after two seconds.

This is the promotional video announced earlier by the Cote d'Azur. The players at the scene have a strong feeling at the moment. This promotional video they have watched many times at the press conference has given them a cinema-grade audiovisual. feast.

"Great opening!"

"This CG is really handsome!"

"The effect at the scene is simply the rhythm of the explosion."

"It feels so good. It is indeed a press conference played by high-tech companies, highlighting a high-end."

At this moment, when the promotional video is being shown, the gamers watching the live broadcast are also hotly discussing, and the matrix-type conference hall with cool live lighting is really super sensation.

Almost four minutes later, the promotional video was finished, the host ’s exclusive logo was displayed on the large screen on the site, and the lights in front of the stage turned on again.

The current overall tone style of the entire conference hall is dark.

"Ladies and gentlemen, please welcome Mr. Luo!" The sound effect of the scene came from the voice of a hostess.

After a while, the hot man came to the stage from behind the scenes.

"Oh oh oh"

Players and fans at the scene suddenly cheered and broke the quiet situation in the auditorium. The live response of this conference proved that Luo Sheng's influence is global, and 90% of the audience who came here were non-Chinese.

This year's Cote d'Azur feels as exciting to the outside world as it is, and the big moves are continuous. The iP tablet was launched in the first half of the year. The second half of the year was the launch of the mainframe. Azure phones seem to have nothing new this year. It is estimated that there is no big news about Azure mobile phones this year.

People in the mobile phone industry are relieved inexplicably, but they are happy to see the industry leader to explore other fields, don't always focus on the smartphone industry toss, it is very hard for friends to catch up.

"Good morning, thank you for your support. This is my first visit to Europe and my first visit to Germany. I love this land. Yesterday I went skiing in the Alps and almost delayed the work of today ’s press conference. Plan B No one else can replace the plan. "Luo Sheng completed a simple opening with a bright smile.

The audience at the scene also ushered in a burst of laughter.

The press conference is scheduled overseas. Luo Sheng uses fluent English to carry out today's work.

"We will launch some exciting news today. In our internal testing phase, the console has been enhanced in all aspects of the gaming experience compared to the consoles that have been released on the market. Just like today you will see our innovation Is at the heart of it. "

Sony, Microsoft, and other first parties heard Luo Sheng speak so loudly that it was also a toothache. You novice will jump like this when you come up, don't give us old players a little face?

However, the toothache belongs to the toothache. It is Luo Sheng who uttered such a big story and had to pay attention to it. Let's see what it is.

"Outstanding engineering and technology has always been a proud tradition of the French Riviera. The company ’s series of products have the best and most direct interpretation of the super hardware level. The mainframe will continue this tradition, but we also Knowing that success must depend not only on the technology required for the next generation of home consoles, but also on the needs of the next generation of players. "

At this moment, Luo Sheng paced back and forth calmly on the stage and continued:

"Although we want to change the current gaming environment, players will also change us. From diversified games to participation in the gaming community, home consoles need to have multiple functions. They can connect to social media. The demand for new home consoles is already very high. Obviously. "

Hearing here, people in the industry are quite gaze, unexpected but reasonable, everyone knows Luo Sheng started by social.

"After discussing with many talented developers, we understand what they expect from the new host. The future we are building is not only a lot of innovation on the host, but also on all related products. Innovation, full immersion in the game gives us new enthusiasm for the game, and what conditions the console needs to achieve extraordinary achievements, we also have a deep understanding of this. "

The last thing people in the industry want to hear is that the word "renovation" was spoken from Luo Sheng's mouth, especially the international friends and business colleagues in the industry.

"Today, we will take you to see the future games. This is a rethinking of the game. It is led by the developers, inspired by the players, and provided with strong technical support from the Cote d'Azur."

Having said that, Luo Sheng turned to the audience at the press conference: "We think that the console marks a major change, not a single home game console device, but the leader of the game. For players around the world, It will be the best place to play games in the future. It will show extraordinary imagination, create next-generation gaming experiences that players can never imagine, and developers can develop new business models. "

"Today ~ www.novelhall.com ~ We will publish some ideas for future games and outlook on the changing game form that will lead the times. In the next time, we will show new features that will bring players What kind of new experience and development are some of the core ideas. "

"Establishing a long-term relationship with high-quality developers, a brand new host with a core user experience, a faster socialization and personalized network that brings entertainment to life in an unprecedented way."

"We firmly believe that success can be achieved not only by a bunch of world-leading hardware technology, but by redefining the way players want to play today and in the future. It is a device born on the basis of this concept, that is, giving players For a more diverse gaming experience. "

Blow it up first.

I am afraid that such big words can only be heard at the press conference hosted by Luo Sheng. Some keywords such as "unprecedented", "leading the world", "redefined", etc., seem to surpass Sony, Microsoft, Nintendo, etc. The incumbent manufacturers have become the new overlord in the industry.

...

(End of this chapter)