Chapter 420：

"Mr. Luo, you are such a great entrepreneur. You caught me off guard behind the scenes. Is this a friend of Sony?"

At this moment, Luo Sheng was in a conference room. The main staff of several project plans of Lu Siming and Bai Lang were present, and now they all said nothing, and Luo Sheng was answering Howard's private phone call in public. There was nothing good. Taboo.

With a weird tone in the other side's calmness, Luo Sheng could hear how much Sir Howard was at this moment.

"Jazz, I don't understand what you mean." Luo Sheng said in a seated position, leaning on the boss chair with his legs on the conference table.

Howard was even more enthusiastic when he heard it, but as a man with an English knighthood, he still had to maintain a gentlemanly attitude, although he had scolded him in the office before ...

"In the beginning, you promised that the Cote d'Azur will never enter the hosting market. It seems you have forgotten everything, friend!"

When Howard responded on the other end of the phone, the volume of the last word "friend" deliberately changed the tone. Although the tone is calm, it can make people feel the anger in peace.

Luo Sheng smiled harmlessly, "Oh, you are talking about this, to be honest, the recent profits of the French Riviera are very tight, and new profit growth points are needed to fill the hole in the Cell chip business. Sony is a dominant player in the game console field. I am just a little brother. There are many places that I need to learn from Sony. "

He didn't know that Sir Howard on the other end of the phone was already black, although he was white.

"IMHO, if you don't give up your obsession with entering the game console market, Sony will interrupt the camera supply to Azure phones and other cooperation." Howard directly threatened.

What a joke, this move of the Cote d'Azur is not only to start a direct competitive relationship with Sony, but also to hit Sony in the face of the industry.

"If I were you, I would never do this jazz, because you know that it is definitely the Germans who are finally happy, and we have no plans to launch new smartphone products in the last two years. We have enough buffer time to replace Sony ’s Supply chain. "Luo Sheng responded to each other with a mild tone.

Howard was speechless for a while, and his heart was both angry and helpless. Sony did not achieve the absolute monopoly ability of ASML on lithography equipment in the field of camera technology.

Obviously, Howard understood the subtext of the other party. If Sony really broke the supply, then the Cote d'Azur would definitely go to Carl Zeiss in Germany for cooperation.

Moreover, the azure coast is now a very important customer for Sony. Losing it is a big blow for Sony itself. He did not believe that Luo Sheng said that the azure coast is tight. 90% of the profits of the smartphone industry are currently being lost. Monopoly of Azure series mobile phones.

No profit? No fool would believe this.

Howard knows that the cooperation between the French Riviera and the Germans may be more expensive, but it is also an additional part of the profits to be shared out. According to the overall account, the profit of Azure mobile phones is still high, and it cannot pose a substantial threat to the French Riviera.

At that time, the happy Germans, and the French Riviera could not hurt their muscles. Instead, Sony became an outright loser, leaving the big client alone and preventing the other party from entering the console market.

Double loss, the kind of double loss that Sony lost twice.

This time the phone call could not be ended, Howard put a few harsh words that seemed threatening and then hung up the phone.

Luo Sheng put his phone back in his pocket, hoping to land and think that they smiled and said, "I can believe that at this moment the English Sir may be incompetent in his office."

Bai Lang said: "Boss, let's be the one with Sony."

Luo Sheng shrugged: "Who cares?"

Everyone looked at each other, okay, BOSS has such a mentality, what else can be said, the front is just over.

The current Côte d'Azur really does not care about Sony's thoughts, and whether it will lead a good life, but Sony will lose a lot without the customer.

...

During this time, the domestic gaming industry was not calm. The announcement of the Cote d'Azur company's announcement to enter the home console market caused a sensation in the mainland gaming industry. A large number of media have concentrated on speculating that it is necessary to lift the ban on game console sales. ?

Some console players are even more excited about this.

Many people speculate that the ban on game console sales may be lifted, otherwise it is impossible for Azure Henna to announce its entry into the home game console market. Such a voice seems to be very popular and convincing, because in the traditional thinking of Chinese people, The announcement of one thing means that all the issues behind it have been smoothed out, at least the basic issues have been smoothed out before they are announced.

Many people think Luo Sheng can handle this.

However, they did not know that Luo Sheng did not work on this issue at all. If he actively promoted it, the ban on game console sales may be lifted three years in advance.

It makes no sense.

Huaguo's game market has lost the best ten-year development opportunity, just in time for the explosion of PC games. This generation of players has long been used to PC games and free games.

PC games are already very rich, no one will buy a genuine 3A masterpiece for a few hundred dollars, even if there is a silent choice to download a cracked version to play.

If Luo Sheng wants to do this, then he must fight against piracy. This is definitely a difficult task. Without a country's active promotion of his own efforts, he will be a bit unclear.

This kind of thing needs time to change slowly, and the time scale is calculated on a ten-year cycle, Luo Sheng can't afford to wait.

That means that the first generation of mainframes missed the mainland market.

...

After entering September 20, many big players in the game industry suddenly jumped out to sing the upcoming first-generation game console of the Cote d'Azur, and the focus of the attack was the Cell chip.

Insiders dug out the Cellular business sold by Sony in 2008 on the Cote d'Azur. This is simply Sony's dark history. It lost $ 4 billion, the company almost broke into bankruptcy, and was finally taken over by the Cote d'Azur.

Third-party game developers around the world are also not optimistic. When I heard that the host of the Azure Coast is likely to be a Cell chip architecture, all of them naturally resisted.

...

Project Department.

"Surely Sony has arranged the navy to be behind us." Bai Lang said with absolute certainty, and Lu Siming and others nodded very much. The call from the heads of the two parties made the relationship unpleasant a few days ago.

It has already formed a beam with Sony, this is the first object of suspicion.

Maybe first parties like Sega, Nintendo, and Microsoft don't want to see one more person come in to share the cake, but to say that the least willing party is definitely Sony.

As long as the host is more successful, it will be more embarrassing for Sony, and it will be a blow, and it will be remorse for selling Cell chip business.

Luo Sheng's mentality can't be better. He laughed: "It doesn't matter who he is in the dark? It's all a good thing. Look at it from another perspective. In fact, this is also a way to monetize publicity. We don't need to pay advertising costs. Isn't it fragrant? "

Everyone couldn't help but hesitate. In the face of the BOSS argument, they were speechless for a while.

However, after realizing that the host has the support of the "Ark Compiler", the confidence of the members of the development team suddenly increased by more than ten times, and the most worrying problems have been solved.

Noah's Ark has been secretly built, waiting to be unveiled, and then receiving developers from all over the world to board.

And "Ark Compiler" is not only applicable to the console, but also can provide support for other game consoles, such as Sony's PS3 console, to a certain extent, it has a little meaning.

It can make players of PS3 game consoles bring very intuitive feelings, such as improving the fluency of applications, reducing the CPU overhead, and bringing a smoother gaming experience.

Overall, it can bring at least 20% performance improvement for Sony PS game consoles.

This is a big weight for Luo Sheng. If Sony wants to get technical support, the transaction is perfectly fine, but it needs to be changed.

Is to exchange the "God of War" series, "Final Fantasy" series, "Uncharted Seas" series and other PS game exclusive masterpieces in exchange ~ www.novelhall.com ~ so that these works can also land on the host, no longer exclusive for Sony PS machines.

Over time, on September 23, more than half of Luo Sheng and his project development team arrived with him on a special plane to Cologne, Germany.

There are two days left until the September 25th press conference. From the beginning of this month, while the press conference is being closely prepared, the propaganda warm-up has not stopped.

The more than 3 minutes of the promotional video announced earlier has accumulated more than 45 million + views on the BV video network alone. It can be seen that players are also paying attention. The discussion on the Reddit forum is also very high. With the release The topic is getting hotter all the way.

Few new console products without foundation can get such attention when they are launched. All of this is that the brand of the azure coast has now achieved an amazing global popularity. From the perspective of consumers, this is a company that is good at The company that launched the black technology product is naturally looking forward to the azure coast can also put a big trick in the game console field to stunning the world.

...