Chapter 353：

Yao Jianhong told the matter and left for Luo Sheng's office.

"General Luo, according to the current market feedback results, we still underestimate the potential of new products. I estimate that annual shipments of 89,000 or 90,000 units can be optimistic."

Luo Sheng said to Yao Jianhong, "Do you mean to add another 10 million units?"

Yao Jianhong nodded and responded: "Yes, and my suggestion is to hand over ten million units to Fushikang, and we can't all let BYD OEM. This is a potential hidden danger in the OEM process. After all, the essence Are not bound by us. "

Luo Sheng immediately understood the meaning of Yao Jianhong, all of them were given to Bia Di, and after getting deeper and deeper, it is possible to raise the bargaining power and sit on the ground.

Biyadi is now very fierce with Fushikang. Until now, lawsuits have continued to dispute. How could Fushikang fail to understand the order of the French Riviera? Why did Luo Sheng not give orders? It is better than Biyadi.

Luo Sheng didn't think too much, nodded and said: "Okay, ten million orders will be made to Fushikang, but we must ensure the yield."

After hearing the words, Yao Jianhong laughed: "Ha ha, Luo Luo, I think Fu Shikang will definitely fight for his life and must be guaranteed and better than Biyadi, even willing to take this list without making money."

Cote d'Azur is now in the midst of the smart phone market. Fushikang has been licking more and more in the past few years, just to win this customer, and a large number of mobile phone manufacturers have emerged.

Not only in order to earn this big customer, but also to set a benchmark for foundry, the mobile phone industry is being disrupted, and the traditional mobile phone manufacturers have already begun to emerge, and their orders will shrink irreversibly in the future.

The terrible place is the chain reaction. The frenzy of the mobile Internet is irresistible and will inevitably impact the PC market. The shipment of computers has also been significantly affected. Although the current PC market is absolutely growing, the growth efficiency is slowing. Now, looking at the leopard in the tube, we can see the future.

Computer foundry is also one of Fushikang's business.

In today's turbulent era of change nodes, it is necessary to live without seeking a new and stable growth point. This is the fundamental reason why Fushikang has always been licking like crazy.

...

In early October, Ali headquarters, Hangzhou.

"Don't doubt, the Azure-3 phone will definitely sell crazy, and the azure coast will make crazy."

The speaker is President Zhang who convened the conference. Under his control, the Treasure Mall has now been officially renamed as "Tmall", and Ali's biggest plan now is to start the "Double Eleven" shopping festival carnival. Right now only the last month countdown.

This is a very important marketing plan inside Aju. The internal expectation is to run it once a year. The first effect is undoubtedly very important because it involves the test of the "Feitian System".

Each "Double Eleven" shopping day is a stress test on the "Feitian System", in other words, testing Ali's cloud computing technology.

Mr. Zhang looked around the executives who attended the meeting, and finally looked at Mr. Ma and said, "I think we must catch the heat of the new products of the French Riviera."

Mr. Ma listened for a moment: "Xiao Yaozi, don't tell me you want to pull the Azure-3 mobile phone to" Double Eleven "to play 50% off?"

Mr. Zhang nodded grimly.

The people at the meeting staggered for a moment, and someone suddenly shook their heads and said, "Impossible, big-name merchants like the azure coast will never enter Tmall Mall. Even if they come in, they will not participate in the" Double Eleven "promotion. See Those crazy consumers have begun to line up a week in advance. This new product is not worried about sales. Now the industry estimates that the most concerned thing is how crazy it will be. "

Some merchants who have already decided to enter the "Double Eleven" are willing to discount and promote the carnival voluntarily, but the Cote d'Azur will never go for a half-price promotion on their own, because they will still sell if they don't lose one dollar.

Mr. Zhang said, "But what about our subsidies?"

Everyone froze again.

subsidy?

A senior executive at the conference said with a miserable expression: "Oh my god, this is impossible without hundreds of millions of subsidies. There are too few goods. Consumers will scold them. It is counterproductive to do bad things with good intentions. What can we subsidize? "

Ma asked immediately: "How much do you plan to do?"

Mr. Zhang said in a nutshell: "100,000 units, Ali paid 300 million yuan to the Blue Coast Company. On the day of Double Eleven, the 8GB version sold for 2049 yuan / unit; 32GB sold for 2499 yuan / unit."

Everyone hears this number and feels painful. Ali's current market value is only more than 10 billion US dollars. Although it is already one of the domestic giants in the Internet industry compared to most companies, it is also a giant like Blue Star Technology Group. It is still nearly thirty times the position, the current market value of the latter has nearly broken 290 billion US dollars, and ran to the market value of 300 billion US dollars.

However, Ali cannot say that there is no money now. The company's financial status is still very stable. Its cash and bank deposits at the end of the first quarter of this year exceeded 6.9 billion yuan, about 1 billion US dollars. At the same time, it is important to have no debt. Its total cash reserves during the listing period totaled $ 450 million.

After entering October, Ali's third quarter report has been audited, but has not yet been released. This quarter's revenue was about 1 billion yuan, an increase of 32.1% year-on-year; net profit was 236 million yuan, a decrease of 20% year-on-year, Reduced by about 5.3%.

The reason for the decrease in Ali's third-quarter performance report is the substantial increase in marketing and research and development expenses. One is to plan the marketing activities of the "Double Eleven" shopping festival, and the other is the development of the "Feitian System". The R & D investment in the field of computing services continues to rise, and the purpose is not to overthrow the dominance of Blue Star Technology's Nebula Star-Cloud. Silicon Valley's technology giants have never thought of Alishan.

However, Ali hopes to stabilize his current position as the second-best in the cloud computing service field in the Mainland. To understand the current market share in the domestic cloud computing market, Ali Cloud has won about 12%, Nebula has won more than 80%, and the rest 7% are classified as other.

In addition to these expenses, this year Ali also made major investment measures to acquire the management software business of Ali Software and the equity of Wanwang.

It can be seen that although Ali's financial situation is quite stable, the current rate of spending money is far faster than the rate of making money. Just pulling a Cote d'Azur company to settle in Tmall Mall needs to subsidize 300 million.

If the marketing plan for the "Double Eleven" shopping festival fails in the end, it will be a big blow for Ali, because the investment in it really consumes too much energy.

Outsiders think that Ali is only creating online e-commerce promotions, but in fact Ali uses this to test his own cloud computing technology and Feitian system.

"Okay, just subsidize 300 million. This can be done."

Mr. Ma pondered for a moment to make a decisive clapper to make a decision. Although the money was really painful, Azure-3's heat is really crazy now.

In fact, Mr. Ma, including many people in the scientific and technological circles and business people, have already read Luo Sheng's personal work "Inevitable". Once published, this book became very popular around the world, and it has now reached 1.5 million worldwide. The best-selling record, as a professional-oriented niche book, this is already quite popular. It is hailed as a must-read for the IT community ~ www.novelhall.com ~ and let Ma always make this decisively. The decision was that he had just remembered the content of Chapter 6 "Filtering" in the book "Necessity".

The central idea of ​​this chapter is "You can make money in this era by attracting attention", and Mr. Ma deeply agrees with this, because the "Double Eleven" shopping festival marketing plan, 50% off all online shopping products that day Isn't this just to grab the attention of consumers?

The truth is the same.

Now Azure-3 hardly needs to be questioned, it is definitely a phenomenon-level consumer electronics product, and it must be selling crazy.

Ali decided to add a fire. On November 11th, the "Double Eleven" shopping festival can enjoy 50% discount on the day, and you can buy an Azure-3 mobile phone for 2049 yuan. It can be said that it is for the heat and attract the huge flow.

...

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