Chapter 354： [Subsidies of 300 million Yuan want to smash my heat? 】

The next day, Yao Jianhong's office.

"Ali means to subsidize 300 million yuan to me, let the azure coast set up a flagship store on Tmall Mall and get 100,000 units at half price on the day of the" Double Eleven "event?"

Yao Jianhong looked at the executives who came to report. He thought about it, and stretched out his five fingers after a while, adding very decisively: "You tell Ali people, I agree to cooperate, but I want 600 million, subsidize 6 100 million and these 100,000 devices are 8GB versions, we are not allowed to bargain, and we must have a clear understanding of consumers. Our half price promotion is not the result of our price reduction, but the result of Ali's voluntary subsidy to our company. The retail value of the product itself is still 4,099, not two thousand. "

Yao Jianhong has the right to make such decisions, because Luo Sheng basically ignores them. Unless it is a major strategic decision of the company, Yao Jianhong is now the No. 2 real figure of the Blue Coast Company after Luo Sheng. There is no right to that executive vice president.

The executives who came to report could not catch up with the words of their bosses for a while. They couldn't help but subconsciously calculate an account in their hearts, 8GB version, 100,000 units. At the current official retail price, that is about 400 million yuan.

Mr. Yao actually opened the lion with a price of 600 million?

Then it would be better to go to offline stores to buy 100,000 units, and save 200 million.

Yao Jianhong was able to achieve this position by not climbing up the relationship. He is very clear that Ali is trying to gain popularity and drain. And without the authorization of the French Riviera, if Ali dares to get the Tmall mall to promote in the name of a unilateral dealer, then wait for a lawsuit.

That would be even worse. The power of Her Majesty's legal team is notorious and exists on the same level as "Baby Dee."

Moreover, in addition to the level of lawsuits, Ali definitely does not want to offend Luo Sheng because of this, otherwise Aliyun will fart, and now the Aliyun or Feitian system can get up quickly and ensure the next "Double Eleven" shopping During the festival, there will be no downtime and crash, which is based on the BlueStack open source architecture.

However, although the executive was puzzled but did not ask anything, he nodded and said, "Understand, I will respond to your request."

As the executive left the office, Yao Jianhong leaned comfortably to the boss chair and said to himself with a smile: "300 million would like to talk about the popularity and popularity of my product? Hehe ..."

For Yao Jianhong, this money doesn't matter to the company. It is really nothing for today's Cote d'Azur, but if you want to do this business, you have to talk about it according to actual value.

One yard owned by a yard.

Faced with Yao Jianhong's overbearing request to refuse a counteroffer, Ali responded again after two days.

The azure coast established the official flagship store for the first time in Tmall Mall and participated in the "Double Eleven" shopping festival. It took out 100,000 8GB versions of Azure-3 mobile phones for 50% off on the day of "Double Eleven" and sold out, subject to conditions. It was Ali who paid a subsidy of RMB 600 million to the French Riviera.

And Ai agreed with this condition ... agree!

This price is two and a half times the budget for the "Double Eleven" event planning. It is almost unnecessary to think that Ali's first "Double Eleven" event is definitely a rhythm of losing money and drinking.

In the second half of this year, Ali was indirectly working for half a year on the Côte d'Azur, and more than half of the net profits earned by the hard work of half a year went to the pockets of the Côte d'Azur.

I have to say that Mr. Ma is also a ruthless person, and he must be ruthless and thorough.

...

The 600 million yuan subsidy may be an extra profit for today's Cote d'Azur. But for Ali, this is the rhythm of major bleeding, and Mr. Ma also suffered from pain for several days before he recovered.

It cost so much to invite the brand of the French Riviera to the Tmall and "Double Eleven" shopping festivals, turning the pain of the meat into strength, and confirming that the second day of cooperation, that is, October 4th, Ali began Can't wait for the propaganda to build momentum, and for this reason, a new amount of money was spent. The publicity expenditure of up to 30 million yuan was really a rhythm.

On October 4th, a large-scale discussion on the Internet suddenly started. "On November 11th, Tmall online purchase of Azure-3 mobile phones can enjoy 50% discount." This topic was detonated online overnight.

You know that the focus of the current Internet topic is definitely news related to Azure-3.

After seven or eight hours of fermentation on the Internet, the staff inside Ali was excited. The traffic of Tmall Mall suddenly exploded that night. The website was once crowded by the sudden spike in traffic, and it went down for an hour. Before returning to normal.

Blue space, Weibo, QQ and other online social media platforms are also discussing this matter. The keywords of "2049 yuan to buy Azure-3 mobile phones" have soared in the cloud song search, whiteness search, Weibo and other platforms. .

...

Ali headquarters.

"Starting this afternoon, the number of visits to Tmall Mall is eleven times the usual daily traffic. My God, Luo Sheng's influence is really exaggerated." Mr. Zhang couldn't help but marvel Said.

At this time, all the senior executives of Ali gathered together, and heard Zhang's words, everyone couldn't help but secretly smashed his lips.

An executive attending the conference also said with emotion: "How much popularity has he harvested in the whole people? I'm afraid I haven't reached the ceiling yet, because tomorrow is the release date of Azure-3, more people are paying attention to this one. Things, so the data being diverted is not yet the peak period of traffic. "

Mr. Ma laughed: "In order to invite this great **** to spend more than 600 million of my money, from the current effect, the expenditure of this money is not unjust money. Although it is really painful, it hurts, but I ’m afraid. The pain has no effect. "

Listening to what President Ma said, everyone is getting more excited. Internet companies do n’t need to talk too much about how important the traffic is.

It fully proves that the content of Chapter 6 "Filtering" in the book "Necessity" really earns money as long as it can attract people's attention, because today, the traffic of Tmall mall exploded. At the same time, the traffic that was attracted realized an extraordinary amount of liquidation on the same day. The number of online shopping transactions was 20,000 higher than yesterday. It still has a few hours to end today. No accidental turnover can exceed one million yuan.

And those netizens who did not shop also knew Tmall, and their popularity quickly went out. Their potential consumers were one step closer to becoming real Tmall users.

It may be too absolute to make money by attracting attention, but the first priority to make money is to be noticed first. Now there are millions of new songs in the world every year, but The really famous, highly vocal, earning money and selling well may be just five or six hundred, or even fewer.

Ali's senior management can finally get a solid sleep tonight, and if it is more than six billion dollars down, it is a morale damaging thing.

But you can say goodbye to such concerns.

Prior to this, there were 27 brand merchants to participate in the "Double Eleven" event. The French Riviera is the 28th brand merchant to enter and participate in the event. It is also a super brand with its own terrorist traffic. The current popularity is in China There are few rivals, and I am afraid that only Bluestar Technology Group can dominate.

However, in the field of consumer electronics, the Cote d'Azur has now surpassed Wei as the absolute first brand, and this year's sales surpassed Wei as a nail in the nail.

Today's managers inside Ali are indeed inspiring and affected by the azure coast. Then suddenly 33 business brands intend to participate in the "Double Eleven" event.

You know, in Luo Sheng's last life, there were only 27 merchants in the first "Double Eleven" event, and now there are 61.

And most of the 33 new franchises are more well-known than the first 27 brands that have been identified. Among them, more than a dozen of them have been talked about by Ali before. As a result, they don't care, and think that Ali is telling a story, actually doing Less than.

Now that these brands have taken the initiative, there is no doubt that this is the "Luo Sheng effect" at work. This effect cannot be scientifically analyzed, but it is so amazing.

For other brand merchants, even the world-renowned super-brands such as the French Riviera have come to www.novelhall.com ~. There is nothing to be said to "put down" other businesses. Is it even more bullish than the French Riviera?

The brand value of the 33 newcomers all added up, and another 27 companies also added, all of which are less than a quarter of the value of the four words of the French Riviera.

What's more important is that this brand is still under the leadership of Luo Sheng. Many people are now superstitious about metaphysics. As long as something and something have something to do with Luo Sheng, bad things can immediately turn into good things.

It is exactly the same as the stock **** Buffett said that he is optimistic about which stock, even if it is a junk stock, but as long as it is related to Buffett, it will rise sharply and become a high-quality stock.

When the shareholders face Buffett, their brains will automatically give up thinking and then vote with their feet. Now there are a large number of IT people, VC people or some businesses who have almost the same taste. When they face Luo Sheng, their brains are almost the same. It will also automatically give up thinking and vote with its feet.

If Buffett is the **** of the stock market, then Luo Sheng is now the **** of technology.

...