Chapter 59： [Entrepreneurs who love and hate]

"Boss, when do you divert Yunge through social search in the blue space? For example, it automatically jumps to Yunge search and intercepts the whiteness traffic."

Feng Yi said expectantly that the traffic here is also quite horrible. The blue space social networking site has taken the lead in the real-name social network field. The market share of Tencent's market share is now only 15%, and the blue space has exceeded 70. More than%, the Matthew effect of the Internet is getting stronger.

To some extent, the rear lights of the opponent can no longer be seen, which basically can be said to have failed.

Blue space is no longer benchmarked in China. It is more unlikely to be 51. Instead, it is benchmarked to QQ. At present, in the Internet social field, blue space and QQ are equally divided. The former is a real-name social overlord and the latter is a virtual social overlord. .

QQ's user registration has exceeded 200 million, while the user registration of Blue Space is 100 million, but the difference is that a QQ user may have many accounts, and a user of Blue Space may have multiple accounts. Account, but the meaning is really small, then it might as well play QQ.

In other words, the average business value of a single user in Blue Space is much higher than that of QQ users.

"No, I will never let Blue Space do this. Do n’t think about doing things that help users make choices. Once this is done, users will have a natural resistance and will hate it."

Luo Luosheng decisively rejected Feng Yi's idea, adding:

"Blue Space is still in its growth stage, so do n’t make an idea on it. If you follow it, it wo n’t become a social network that people say they like, or even a hate cloud song search for 'Hate House and Woo'. . "

A core member of the project development team at the conference said, "But boss, why can hao123 do that?"

Luo Sheng smiled: "Why? Because hao123 is aimed at novices and basically does not understand anything. At this time, these users can be guided, but those who play in the blue space are regarded as old networms. The main force is still young at school. College Students."

Another participant said, "But the problem is one of my concerns. This time, we have intercepted search requests such as hao123's Baidu Google, etc. If competitors retaliate, they will also intercept the search in the blue space. Isn't it ... "

Luo Sheng did not wait for him to say, and said, "This is impossible, unless Baidu Google and their decision makers are caught in the door by the door, they will do this stupid thing. . "

At this time, Yu Jun agreed to add a sentence, saying: "I also agree with Mr. Luo's point of view very much, Mr. Li will not do this. This is tantamount to drinking and quenching thirst. This is really the growth and activity of Blue Space. There will be no small impact, but this fluctuation is also short-term. Instead, it will usher in a trough period and then rise against the trend. At the same time, Yunge Search may surpass whiteness. "

"Because the blow to the user experience is too heavy, it is the same reason that Luo always disagreed with sacrificing the user experience of the blue space to divert cloud song searches. Whiteness has also been extremely detrimental due to the auction rankings, which have brought incomparable profits. The big criticism is that if you do this, it will give users more sufficient reasons to abandon whiteness in favor of cloud search or Google ’s embrace. "

Blue space is not easy to say abroad, but the mainland has become a trend. If it is still below the level of 10 million users, whiteness can still take the risk.

But if this is done now, it is definitely a self-excavation of the grave, unless the search engine market is already the dominant situation of Baidu's family, but the domestic search engine market is still in the "Spring and Autumn and Warring States" battle hegemony situation.

After a while, Luo Sheng spoke again: "Hao123 navigation should continue to be consolidated, mainly in Internet cafes. This offline traffic cannot be ignored. I believe that many people in the industry have already secretly built their own navigation websites, especially if they want to do Search engine company or team, navigation website is an indispensable standard, even if it has no effect, it must be there. Hao123 occupies a dominant level of strength, new navigation websites want to open a gap, Internet cafes is a breakthrough that cannot be ignored . "

只有 There are only more than 30 million Internet-connected machines in the country, but they can create hundreds of millions of Internet users. Internet cafes that have sprung up are one of the core contributors, and hao123 is almost standard for Internet cafes, and competitors cannot ignore this.

Luo Sheng is even more aware that there is a close connection between Internet users of this generation and Internet cafes. In other words, most Internet users of this generation, including the next generation, have entered the Internet world through Internet cafes. .

虽然 Although they are all playing games, but even if they are playing games, they are looking for strategies. Search engines are definitely products.

"I'm ahead. The competitors must be uncomfortable now. If we don't want to be as uncomfortable, we must take the initiative. We can't wait for the competitors to make rapid progress in the offline traffic entrance before we know the reaction. The money must be burned, and it must be advanced. Burn. "Luo Sheng said unwaveringly.

I thought of going with a competitor. This may be the first time in the history of the Internet in China to start a battle to burn money for offline traffic entry. It has been a full ten years in advance. Now online traffic is in a blue ocean. Who will do nothing and spend money unjustly? Looking for traffic offline?

But the search engines are different. The situation is not the same now. The appearance of Luo Sheng has changed a lot, and it will change more in the future.

It is foreseeable that Internet cafe owners across the country can make an extra profit. Originally, Internet cafes used hao123 to navigate websites in order to give users who are not very likely to be online a better experience of surfing the Internet, thus leading to better business.

"How much money do you plan to use to consolidate the offline traffic entrance?" Yu Jun looked at Luo Sheng ~ www.novelhall.com ~ The latter said: "Let me think about it ... a temporary budget of 50 million yuan should support about half a year. The investment here is continuous, because Internet cafes across the country will continue to expand. "

Feng Yi and others couldn't help but smash their tongues. Luo Sheng gave himself an annual salary of less than 200,000, but he spent the money to be the unequivocal owner, and the investors looked painful.

Fortunately, VC is not present at the moment and can only wait until the audit finances are delivered to them.

Looking at it this way, Yunge Search is definitely a big money burner of the company. Fortunately, monthly flow can bring millions of revenues. With the continuous growth of users across the country, the traffic of hao123 will also increase. It also brings a surge in the realization of traffic. After another year, hao123 may bring tens of millions of water every month.

To some extent, the income here can also make up for the huge continuous loss of Yunge Search, and play a lot of hemostatic effect.

Now if Luo Sheng is asked to talk to Li Xinping again, it is absolutely impossible to buy hao123 for 30 million, even if it is 100 million, it may not be sold.

Luo Sheng figured it out, the 600 million yuan in A round of financing, North American expansion George Charles took away 20 million US dollars, the acquisition of hao123 cost 30 million yuan, here it is decided to take out another 50 million yuan, plus the company's operating costs Spending, and the company will soon be relocated to Sioux City, this time to rent an office building as the company's headquarters.

In less than three months, Luo Sheng spent almost half of the 600 million raised in Series A financing.

一次 This time, the fourth financial expenditure list submitted by Bluestar Technology will definitely make some major VCs painful and happy, and it is definitely the one that loves and hates Luo Sheng.