Chapter 60： [The first competitor announced the fall]

After the meeting, Luo Sheng no longer pays attention to the search department of Yunge.

项目 This project consists of three core members, Feng Yi, Yu Jun, and Li Mingyuan, and can be operated independently, especially intern Li Mingyuan.

After entering the Blue Star Technology Company for a month as an intern, he turned gorgeous, and naturally he would not go back to school. With the recommendation of Yu Jun, Li Mingyuan became the first product of Yunge Tieba. manager.

At this time, a product manager of the Yunge Search Project Department has a strong voice.

Feng Yi is the general manager of Yunge Search. Yu Jun is the chief architect of Yunge Search. It can be said that it is basically an independent product department within Bluestar Technology.

项目 The project consists of a total of 62 people, accounting for about 15% of Bluestar Technology. At present, the entire company does not count more than 400 overseas employees, and it is still increasing.

With a size of 400 people, in terms of the number of employees, it is definitely among the best in the Internet industry today.

Uh ...

In December, Bluestar's user growth has maintained a monthly growth of tens of millions, which is picturesque. The total number of registered users has reached 112 million, of which overseas users have exceeded the tens of millions for the first time. The total number of users in North America reached 7.25 million.

The growth of overseas users is quite dazzling. After all, Luo Sheng set a hard target for George Charles, President of Bluestar Technology Americas. This year, the international version of BlueSpace will have a cumulative total of 15 million overseas users, of which North America will exceed 10 million. .

If the performance is not up to standard, he will be blamed for his downgrade, salary reduction, or even resignation. The up-to-standard salary increase and the qualification for obtaining rights shares from the option pool reserve are met.

The blue space social networking site is basically invincible in China, and Pony ’s is getting worse and worse. As for other competitors, in the eyes of Luo Sheng, there are two or three cats and dogs.

Domestically, Blue Space has begun to benchmark QQ, and the two parties have begun to compete, and the core of the competitive field is user activity.

The number of users is the foundation, but the degree of activity is the basis of monetization, and the key is the value.

用户 A user may have both a QQ account and a blue space account, but his daily time is 24 hours, and the user's online time is also fixed and limited. The more time spent on the blue space, the less time is bound to be on QQ, and it will eventually be reflected in activity.

Uh ...

Kun Pengcheng, Tencent headquarters, internal high-level meeting.

My little brother is very annoyed recently. The failure of the Renren project has moved to an irreversible path, and the lightning rise of competitors has now obviously affected the QQ's active index.

In other words, the two sides have not started face-to-face competition, but they have begun to compete invisibly.

"The failure of the Renren project made me think about it for a whole month. I could n’t keep up with my creativity. I could n’t win without copying. This was the most embarrassing. The first half was over. The Renren project was defeated. There was no chance in the second half. The effect is already present in the blue space. "

Brother Xiao's voice resounded in the conference room. Zhao Peng was also in the meeting. He was the most embarrassing person.

The people who attended the meeting were unwilling to accept and had to accept the fact. Even if there are enough creative ideas, it will not help. You will copy, and others will copy.

And the acquisition of hao123 from Luo Sheng and decisively cut off Baidu, Google and other search engine search requests are enough to see, when it is time to do so, it is extremely decisive.

Business competition is like this.

Xu Chenghua heard some taste from these words, and roughly concluded that the total number of horses was to give up the Renren project to stop losses.

"Just this morning, I suddenly felt a sense of awakening." Brother Ma looked at the crowd and added a moment of self-question and added: "Why do you have to die with Luo Sheng? Let people change the front of the project, Maybe they can break into a new world. "

"Turn the front of the car?" Xu Chenghua or looked at each other, the managers attending the meeting looked at each other.

"Yes, I now understand the reason why I have been imitating and never surpassed. Because we have been wrong from the beginning, or we have given up the biggest advantage from the beginning, why stick to real-name socializing? Why Want to give up the biggest advantage of virtual social networking? Why not build a virtual community based on QQ virtual social networking? "

Everyone looked at him one after another, and Xiao Ma said after a while: "I decided to reorganize and adjust the resources of the Renren project and develop new projects based on this, it is called ... QQ space."

As soon as these words came out, all the people at the meeting could not help but sigh, many people immediately regained their spirits.

Yes indeed!

This road is closed, and there is another way, just a turn.

The reason for the Renren project's failure is that it used to hold the strong base of QQ users for drainage, but this did not take advantage of its biggest advantages.

The same is true as long as the activity can maintain and grow steadily.

Xiao Ma continued along the line of thought: "qq space should be a virtual space with personalization on the Internet, it should also have a blog function, can write logs, upload users' personal pictures and share in multiple ways, and follow the blue The color space is exactly the same, the fundamental difference is that the blue space is real and the qq space is virtual. "

"I think this is promising, and only QQ can do it. Blue space can't do it, because different kernels will inevitably be unacceptable. This may be the biggest reason for the failure of everyone's project competition."

After this meeting, Teng Xun decided to resolutely admit that you were approved by Bluestar Technology, but I will not play with you anymore.

As a result, the UU Kanshu Renren project turned into a predecessor of qq space.

In this internal meeting of Tencent, in addition to determining the development of the [qq space] project, Xiao Ma also personally decided to establish another key project, namely the development of the [qq group] project.

The so-called [QQ group] project is a product of a multi-person chat communication service. After the group owner creates a group, he can invite friends or people with common interests to chat in a humane group. You can set up an administrator to help the group owner. Manage qq groups, you can change the vest, chat in the group, and provide group space services. In the group space, users can use group BBS, albums, shared files and other ways to communicate.

It can be said that combined with the social attributes of QQ itself, the [qq group] project also opened up the [qq space] at the same time, everything went away with the activity of QQ users.

The qq group's inspiration is largely the product of the cloud song search launched by Bluestar Technology. Luo Sheng and Bluestar Technology are now the focus of attention in the industry. With new actions, the industry has countless pairs of eyes staring. .

The Internet is a high-risk industry, and its development speed is too fast. If it misses the air vent, those nine may die out.

As soon as Yunge Tieba launched this product, some people inside Tengxun also started to research. The birth of the qq group was affected by the post, but it was completely different from the post, because the qq group is a supplement to the QQ instant messaging product. Makes itself better.

In addition, this meeting also confirmed the third project-[搜 搜]

Yes, after the launch of Yunge Search, the pattern of the domestic search engine market has become more confusing, and Teng Xun immediately confirmed his search engine project. For Baidu, it can be described as the Quartet.

Uh ...