In a short time, Emperor Chaoyu received a reply from GA. GA attached great importance to the information provided by Emperor Chaoyu on Heroic alliance and the subsequent modification suggestions on cog. Raman Clive replied in person, but still didn't reveal much meaning of modification.

"I understand your idea very well. If the League of heroes really has such a high retention rate, it's really bad news for cog."

"But I still think that complexity and diversity are the key to this kind of game. Simplifying the operation can make more people easy to use, but it is very likely to damage the fun of the game itself and overdraw the vitality of the game in advance."

"For a game, first-hand difficulty determines its audience, but the depth and complexity of game skills determine its competitiveness and upper limit. I think the simplicity of the League of heroes is a kind of short-sighted behavior, whether it is reasonable needs to be treated carefully. "

"Of course, I will also seriously consider your suggestions, adjust the difficulty of some heroes, and thank you again for your strong support for cog promotion."

After reading the reply of Raman Clive, Lin Zhaoxu sighed. Obviously, Raman Clive's attitude was ten moves and refused. Although emperor Chaoyu provided a very detailed experience report and game data for GA, Raman Clive still insisted on his own point of view.

Of course, he understands the importance of simplifying games for promotion, but he is also right. Too simple games will lose the depth of the game itself. Those relatively hot game types in the field of e-games, such as FPS and RTS, are all games with high game depth, and he has never heard that leisure Mobile games can play e-games.

Lin Zhaoxu understands that Raman Clive is obviously a more autocratic person. He has a strong confidence in his design, which is a common fault of many talented designers. There may be some simplification in COG, but it is absolutely impossible to simplify it to the level of League of heroes.

Lin Zhaoxu was disappointed, but he soon accepted it.

Anyway, the emperor and the dynasty have decided to make "the ancient catastrophe" for mutual entertainment. There is already a simplified version of "hero League". It is another good choice for cog to keep its complexity and competitiveness.

Two games are pushed at the same time, which one becomes which one to use.

……

Years later, the League of heroes continued to boom.

A special name spread quickly among the players, and many players began to be happy to call "hero League" for short.

The abbreviation comes from a micro blog of Chen mo.

"The overseas version of the League of heroes is in the process of planning. Its English name is" League of Legends "and its abbreviation is" lol ". What should be the abbreviation of its Chinese name?"

Under this micro blog, many players leave messages one after another with the attitude that it's not too big to watch the bustle, and the abbreviations they take are also various.

Such as "League of England", "League" and so on, but the most praised is a homophonic name in English Translation: "roll up".

Soon, the name spread quickly among the players, and "two games of hero League" was naturally called "two rolls" or "two rolls".

Although the name seems a bit indecent at the beginning, its appearance has played a huge role in promoting the spread of the League of heroes.

Because although the name "hero League" is very formal, it is not enough to show all the characteristics of the game itself.

In terms of English abbreviation, lol itself is the abbreviation of "laugh out loud", which is a kind of idiom. Therefore, in foreign countries, the abbreviation is very advantageous in communication.

However, the Chinese name of League of heroes has always lacked a very simple and easy to remember name. If it is abbreviated as "League of England" or "League" according to the custom, it sounds like a very formal international organization, not like a game.

The emergence of "roll up" is a good solution to this problem. This abbreviation fits well with the relatively young players in the League of heroes, and the relatively grounded name helps to quickly gather popularity. Therefore, in a very short time, it has spread to the whole group of players in the League of heroes. Even many people who don't play this game know this name.

The second creation of some video writers, such as a video column "masturbation news", also made the name spread faster.

At the same time of the popularity of "hero League", various hosts and video up hosts also played a role in boosting the momentum.

At present, in China, there have been three or four million level "hero League" anchors, as well as several popular series of videos.

Some of the talented players who have played diamonds in qualifying and are even hitting the king have gathered a lot of popularity after the live broadcast.

Of course, this is mainly because Chen Mo has taken a good lead. During the live broadcast of Chen Mo, the anchor, the audience and the live platform all saw the strong potential of the game "hero League". After Chen Mo stopped broadcasting, these audiences had nowhere to go, and soon spawned several million level anchors.And the major live platforms are also tapping some potential players, increasing the offer price of the "hero League" anchor, and even some other game anchor also began to switch to the "hero League" embrace.

In terms of video, at present, there are three well-known video columns in China, which are "masturbation news", "weekly God show" and "lol kengda collection".

The direction of the three videos is different.

Masturbation news is mainly to share and introduce some of the latest information, version changes, new hero information and so on.

"Weekly show" is a wonderful collection of videos, high-end operation.

"Lol kendade collection" is the kendade operation and funny operation of some players, mainly based on the low-end Bureau.

As the saying goes, "the early bird catches the worm", which is true in any field. The emergence of a new game has changed the whole host circle and the video writer circle. These pioneers have a sharper sense of smell. They are the first to launch the content of this new game, which makes it easier to eat meat first under the rapid change of the environment.

This is a win-win for the host, the video writer and the game itself.

……

As for Chen Mo, he began to focus on the development of new versions and the production of overseas versions.

At present, all the work of "hero League" has been on the right track. In China, it is sweeping the whole PC circle with a very fast speed, and the player group has shown the trend of automatic diffusion.

In terms of promotion, just maintain the original promotion plan and the current growth momentum.

At this stage, the promotion means are no longer important. The key is to keep the stickiness of the game to the players and constantly launch new content.