Chapter 9

Qiu Hengyang didn't mind. When the audience's laughter subsided, he continued, "the last question is the advertising board on the gameover screen."

"Many novice game designers have a problem that they don't pay attention to the profit-making way of the game, and they didn't take it into consideration at the beginning of the design."

"For example, the game" Hunter island "is the second best work of this time. It's a relatively mature adventure game in itself, but the designers also don't consider the way to make profits, which is a pity to me. "

"It's not that you can design a game and succeed. It's like making a movie. Your movie score is very high, but the box office is bleak after it's released. It's not a success. "

"If you don't think about a particular way of making money, then your game can only be put on the app market and sold on a regular basis."

"Let's assume that the price of Hunter island is 10 yuan. At present, there are 330 recommendations. Let's assume that 80% of the 330 people are willing to pay for the game - this proportion is already high - so the profit of Hunter island is 2640 yuan."

"Looking back, let's look at flappybird again. If it also chooses to pay per person, I can assert that it will become a very failed product. "

"But it's obvious that the designer has taken this into consideration. He has set the profit mode of flappybird as free download and advertising fee, which is very smart, and is very consistent with the characteristics of the game itself."

"The total game time of all players is 349 hours. Let's assume that they die every 10 seconds on average - that's a high value. Most people can't hold on to it for three seconds."

"So, the total number of deaths for each player is 125640, so within one hour of the trial, 120000 ads have appeared in the game."

"Moreover, we should pay attention to that the target of these advertisements is very clear, because the users who like to play the game" flappybird "must be mobile game users, and they are users with high quality, because the players who can persist are very patient."

"So if I was the designer of another mobile game, I would consider buying this advertising space. We assume that every 30 advertisements of flappybird will attract one player, and every 10 real players will generate one consumption. So, the revenue from my advertisement on flappybird is 418.8 times of consumption. "

"If I spend 10 yuan each time, then the income from my advertisement on flappybird is 4188 yuan, and I will be willing to spend at least 3000 yuan to buy this advertisement space - which is more than that of Hunter island."

"Please pay attention to one more point. "Hunter island" adopts the way of single purchase. There are few players who like this kind of game, and those who have bought it will not buy it again, so its subsequent profitability is very weak. "

"But flappybird, because of its strong spreading characteristics like virus, its users are likely to grow explosively. Moreover, the advertising space can be changed regularly. It will be sold to me this month and to him next month. In this way, the subsequent profits of the game will be guaranteed."

"So, there is a huge gap between the profitability of flappybird and Hunter island."

"All of the above are factors that I think flappybird can succeed in this game. The most important point is that the author integrates all these points and basically makes every decision right, which surprises me most! "

"To be honest, if you give me 6MB of resources to make a game that can surpass" flappybird "in profitability, I can only say that I can't do it."

"I finished commenting, host."

Qiu Hengyang turns off the microphone, indicating that the host can continue the next step.

The audience is a little speechless, isn't it too much?

Can't you give him 6MB? Isn't that to say that the author's level is higher than that of a B-level game designer? Business touting should also follow the basic law, right?

However, Qiu Hengyang's statement is well founded and thoroughly analyzed. Many viewers have thought about it according to Qiu Hengyang's thinking. Indeed, the game "flappybird" seems simple, but in fact, it has many details!

Obviously, the No. 7 designer has planned all aspects of the game from the beginning, moderate self abuse + online show off + advertising profit. This is indeed a game with a very high degree of completion, and indeed can make money!

As the saying goes, experts watch the door, Qiu Hengyang's comment, most of the audience also think that the game "flappybird" is very not simple.

Chen Mo unscrewed the mineral water bottle and took a drink. He couldn't help looking at Qiu Hengyang more.

In fact, some of Qiu Hengyang's data on advertising profit is basically self-made. Obviously, he has not studied the data in depth, which also shows that designers in this era do not pay attention to this aspect at all.According to previous data, "flappybird" has more than 50 million downloads. Ruan Hadong, the author of flappybird, can record 50000 dollars a day, or nearly 300000 yuan, through built-in ads.

According to the banner advertising standard at that time, the income of each thousand display ads was only about $0.15, about a dollar. That is to say, flappybird, a former life, shows more than 300 million advertisements every day.

If calculated by 1 yuan per thousand times, the 120000 times of advertisements displayed in Frank boybird produced by Chen Mo are roughly equivalent to 120 yuan.

Even if it's replaced by more expensive insert ads, it's only 1200 yuan. Qiu Hengyang is obviously overestimated.

However, Qiu Hengyang is right. The biggest advantage of this game is its explosive diffusion speed. Especially after Chen Mo added networking and ranking functions for it, its diffusion speed will be further improved, which is the foundation of its profitability.

However, Chen Mo is sure not to correct Qiu Hengyang's statement. It's too late for him to steal music now.

Chen Mo is very clear in his mind that Qiu Hengyang has worked so hard to give himself a platform, and the champion of this design competition is absolutely certain.

Moreover, Qiu Hengyang can analyze so many things after only one hour's trial, and even calculate the general income. In Chen Mo's opinion, it is also a very evil performance. If compared with other judges, Qiu Hengyang's level can obviously rub Shi Huazhe and Lin Hai on the ground.

There are still talents in this world, not all of them are mediocre people like Schwarzer.

Shi Huazhe's face is not very good-looking. Qiu Hengyang's analysis is basically like slapping his face face face to face. Is it easy for him?

One of the two judges devalued "flappybird" to nothing and the other praised it to the sky. Obviously, only one of the two judges was right. Now most of the audience are obviously on Qiu Hengyang's side.