Chapter 435

This function makes Yang Xiaotian clench his fist excitedly, which is the most important thing.

Compared with many products named "XX health bracelet", this is a great advantage and difference.

Now, all the health wearable devices on the market say "health", but in fact they are only statistics, only data and no service. What kind of health is it?

Health guard is different, the core pain point is in the service.

Zheng boning did the software very carefully, at least Yang Xiaotian didn't find any bugs. Of course, this was due to the frequent e-mail communication between them in the process of software production.

In the email, Zheng boning and Yang Xiaotian clearly communicated their needs, so the product they got now is the result of their communication.

This software test has been carried out until midnight, Yang Xiaotian test feel more spirit, a little sleepy.

Suddenly he had an idea in his mind, and his eyes widened.

"There seems to be something wrong!"

He muttered to himself.

And then carefully looked at the software again.

"Eh..."

Now he got it.

Like their own children, how to see how satisfied? I think my nose and eyes are beautiful.

But in other people's eyes, this is not necessarily the case

So is the health guard.

On the whole, all the functions are complete and the interface is beautiful. From a designer's point of view, it has met the actual needs, which is very good.

But if you look at it from the perspective of a user, you will find that there are still quite a lot of problems.

It's like saying to produce a product. The factory director said that we should produce a fan. The requirements are as follows: the air volume should be large enough, the appearance should be beautiful, and the electricity should be saved.

Then the engineers make fans according to this demand.

The result is that the air volume of the fan is really large enough, the appearance is beautiful, and it also saves electricity, which can't be used once a night.

If the fan is evaluated only according to the requirements, it will get full marks,

But what else?

This fan may have many problems, such as too much noise, too heavy weight and so on. From the user's point of view, this is not a qualified product at all. If it is really used for household use, it will be cool, but it will definitely be too noisy to sleep.

Health guard, this app is like this.

All the functions meet the design requirements, but from the user's point of view, it seems that it is not so humanized, not so easy to start.

At this time, Yang Xiaotian suddenly thought of didi and Uber.

He made another Uber call with his mobile phone, and then looked at didi and Uber for a while? Constantly compare the advantages and disadvantages.

In fact, software development is just like this. You can say it's plagiarism, but in fact it's the merits of others that need to be learned, as well as the shortcomings of others. Only the former learns from experience, while the latter learns from lessons. This is the lesson of tens, hundreds and even tens of millions of development funds.

He kept nodding, as if to understand a lot of things.

The next morning, in the conference room of Tianbao hall.

Yang Xiaotian, Du Chongzhi, Xu Mei, ye mengrui and Zheng boning gathered in the conference room.

Xu Mei's eyes dodged when she saw Yang Xiaotian, but when she saw that Yang Xiaotian didn't have anything, her expression relaxed a lot.

Seeing that everyone is here, Yang Xiaotian said: "everyone is here, I'll just say a few points... From the functional point of view, this software is very good, meeting the design and use functions."

Speaking of this, Yang Xiaotian looks at everyone.

Everyone knows that after the praise, it's time to "but".

Yang Xiaotian said with a smile: "but in terms of humanization and operation, this software does not meet the requirements."

Listen to Yang Xiaotian say so, Zheng boning frowns, a face thinking expression.

Yang Xiaotian continued: "in fact, the problem is not particularly big. It's just like cooking. It's also like making Mapo Tofu. The seasonings are all oil, salt, soy sauce and vinegar. But if you put this seasoning first or that seasoning first, the taste of the final product is different."

Zheng boning looked up at Yang Xiaotian and asked, "so what's wrong with our software? Do you need to adjust the position?"

"Yes Yang Xiaotian nodded and immediately said, "but it's not right."

Now people are confused by what Yang Xiaotian said.

"Before that, I'll show you two kinds of software, didi and Uber.

We all know Uber is a very famous software abroad, but why can't it compare with didi in China?

Of course, I'm not saying that Uber is not good or that didi is good, but I can only say that in China, Didi is better or more grounded. "

People are looking down to think, some people are already online to download these two software.

As a matter of fact, a few of you have heard of these two kinds of software, but Xu Mei is the only one who really touches and uses them.

Du Chongzhi and ye mengrui both have cars, so they can't use taxi software.

As for Zheng boning, I want to live in the company. The rental place is only five or six minutes away from the company. Of course, I don't need taxi software.

Yang Xiaotian continued: "the same examples are eBay and Taobao. EBay is a dominant company abroad. In fact, when it entered the Chinese market, Taobao was nothing!

But in the end, we all know that Taobao defeated eBay and drove it out of China.

QQ and MSN are the same examples. "

Speaking of this, Yang Xiaotian smiles. He feels that he is turning into a madman. In fact, this is the history of the Internet. If the company wants to develop Internet products in the future, it is necessary to understand these. In that sentence, learn from the experience of victory and learn from the lessons of failure.

These companies, in particular, are representative.

Many domestic people have always thought that foreign things are good, and software is also good. Before, Yang Xiaotian also thought so.

But after returning to China, Yang Xiaotian's cognition was completely subverted.

He looked at Zheng boning and said, "some of them are still young. Should old Zheng know MSN?"

Zheng boning nodded with a smile and said: "MSN is an instant messaging software of Microsoft in the United States, which is similar to QQ in fact!"

Yang Xiaotian grinned and said: "in fact, more than ten years ago, no, a few years ago! Many white-collar workers, yes, people like you

Speaking of this, he also pointed to the people.

Everyone laughed.

After everyone laughed, Yang Xiaotian continued: "they don't write their QQ number on their business cards. Of course, there won't be wechat. They all write MSN numbers.

In their opinion, using QQ is a relatively low behavior, on the contrary, using MSN is all kinds of high!

But as you all know, MSN has withdrawn from the domestic market, but QQ is getting bigger and bigger.

I don't want to say exactly why? Let me just talk about a news, which I saw a few years ago. At that time, QQ was already a group of hundreds of people, and it also had functions such as group video and group chat.

Then the content of this news is that MSN has launched the function of group. It seems that the group with 30 or 40 people can be set up.

I laughed at that time. QQ was launched several years ago, and it was optimized so well that it could build a group of 1000 people. MSN just launched this function, and it could only build a group of 30 or 40 people. It even made headlines on various science and technology websites.

I don't want to say that there are still a lot of people who say that the function is so much better. The main purpose of this example is to let you see why international large enterprises end up like this at home, not to mention the government's suppression and so on. In fact, I used MSN a few years ago, and the operation experience is really very touching.... "

Speaking of this, Yang Xiaotian laughed and said: "by the way, the examples I just mentioned may not be easy to compare in China, but there is a more specific example. You can try it now. You can bring your notebook first!"

They didn't understand what Yang Xiaotian wanted to do, but they went back to the office and took all their notebooks.

After everyone opened the notebook, Yang Xiaocai said: "well, if you want to buy a laptop now, of course, it's not like looking at the appearance like a big dog, which is beautiful, which one to buy! You have to compare parameters, performance, various evaluations and so on. This kind of purchase method is the working method of the general public.

I now give you two websites, one is Amazon Excellence, the other is Jingdong.

The former is touted as a variety of high-tech websites with a market value of more than 300 billion US dollars, and the share price in the United States is more than 500 US dollars!

The market value of the latter is only $50 billion, and the stock price is as low as more than $20 per share.

At this time, Zheng boning interjected: "Mr. Yang, in fact, Amazon's technology content is really higher than that of Jingdong!"

"Yes, I don't deny that!" Yang Xiaotian nodded and said, "but the question is, can the level of technology affect the quality of this product? I won't say anything else. You go shopping first, and then we'll talk about it! "

People don't understand what medicine Yang Xiaotian sells in gourd?

But it's still supposed to be done.

Some people choose to buy in Jingdong first, while others choose to buy in Amazon first.

Yang Xiaotian looks at people operating computers with a smile.

After 15 minutes, Yang Xiaotian asked, "how's it going? Tell me how you feel now! "

People looked up at Yang Tian, some with a smile, some with a sad face, some with a sad face, and some with a thoughtful expression.

"How can this website be made like this?" Ye mengrui complained and said, "brother Xiaotian, you said that the market value of this website is 300 billion US dollars. I don't think it's worth three billion US dollars. Look at this interface..."

Then ye mengrui moved the laptop screen to Yang Xiaotian.

"Little brother, look at this interface. It's totally anti human! I can't find anything I want to find. There are all kinds of notebook prices in it, but I can only see a few comments. If there are more, I have to click the button to find it, and then the parameters are not complete! "

Said Ye mengrui click the mouse to change the shopping page to Jingdong, said: "brother Xiaotian, you look at this interface, all kinds of situations at a glance, this is to be able to buy things well!"

Yang Xiaotian smiles, then looks at the others and asks, "do you all agree with ye mengrui?"

The crowd nodded.

"It's true that Amazon's page is anti-human. To tell you the truth, I find it annoying when I look at it. The interface of JD is good!"

"Shopping is consumption. Shopping on Amazon is suffering! Besides, Jingdong's service is so good, I really don't understand why I want to buy it on Amazon! "

Only Zheng boning is still saying good things for Amazon. He said: "Amazon's products can be guaranteed to be authentic, but if Jingdong is used, you should have heard about it."

"But it's on the product level. It's not that Amazon can make the website page more beautiful and more humanized. Isn't it that their technology is powerful? Don't you even have a few web programmers? " Du Chongzhi immediately expressed his opposition.

Now the situation is that Zheng boning can only use the product quality to say good things for Amazon, and then people despise it, saying that Amazon's interface is ugly and explosive, and the logistics speed is slow.

Poor Zheng boning, it's completely blown up.