Chapter 679

Starway entertainment.

Just after the new year, they get together for a meeting, aiming at the box office of the Spring Festival.

"Let Chen mubai come back from the dead again!" Some shareholders are angry.

"He's really good at making tricks, making a colorful egg, which makes everyone talk about his movies, and some people want to imitate it!"

"Originally, I thought that the type of movie" hypnotist "was not popular in the Spring Festival, so Chen mubai was likely to rush. As a result, the box office went up a lot because of word-of-mouth and this incident."

"Chen mubai is right. The quality of the film is really the best catalyst for the box office. The breakthrough of hypnotist has something to do with its quality. It just makes him succeed again, which makes me very unhappy."

"The box office of angel's kiss is pretty good. It's the third place in the Spring Festival. It's not a problem to make money. It's good to keep this ranking."

At present, the box office of the Spring Festival is divided into three grades. The first grade is the first, that is, comedy master. The box office is at the top, and it is difficult to have rivals.

The second place is the action film "young master" starring a Kung Fu superstar Yuan Hua, which tells the growth of a generation of masters.

Yuan Hua's new Kungfu film has received much attention. With the cooperation of Ang Lee, this film completely depicts Yuan Hua's strength!

As one of the most famous Kung Fu stars in China, Yuan Hua has many fans, and many people like to watch his movies. He is suitable for both men and women, old and young. He has been famous for a long time.

The appeal of "big production + famous director and famous actor" is so strong that it has received a lot of attention at the time of film shooting, and it is also one of the most promising films in this Spring Festival!

It's true that there are a lot of box office and topics. It's just that the story is a little heavy, so I don't worry about the box office of comedy master. After all, the former is also a well-known actor with a huge momentum.

The second to the fifth is the second level, and the kiss of an angel is now in the third place.

Although the box office of hypnotist fluctuated, the box office of all the films was not bad, and the overall trend was on the rise, which was caused by the market.

Although the quality of "hypnotist" is very high, which drives a certain amount of box office, it is not entirely because of the quality of the film, which is also related to the general trend.

The third level is the rest of the film, also known as the schedule cannon fodder.

The box office of these films may be worth the box office of other people's films, which is naturally cannon fodder.

Of course, cannon fodder does not mean a loss. The investment and box office of watching movies can still earn some profits for movies with minority types.

Small investment comedy, investment does not spend much money, as long as the box office is a little high, back to the original, when there is no lack of a small broad model.

Big production investment and well-known actors can improve the popularity and box office of the film, but if the same investment goes up, the box office that needs to recover the cost will go up. If it fails to meet the expectation, it will lose money instead.

Another reason why Huaxia likes to make comedies is that the investment in comedies is small and the probability of cost recovery is higher.

Besides, even if the actors are not well-known, the box office of the film will still sell well as long as they perform well, and the types of films will be very popular.

"I believe there's no problem. The theme is popular and the investment is not small. It should be able to keep up to the end of the schedule." Some shareholders nodded in agreement.

"Yes, we can beat Chen mubai at last." Someone was smiling.

Obviously, this time can win Chen mubai's "hypnotist", or let everyone very happy, this is also the best result.

The top two films are made by big companies. Both the cast and investment productions are better than kiss of an angel. This result is also the best they can accept.

"It's right to look at it like this now, but the attendance of hypnotist has been increasing, coupled with the fermentation of word-of-mouth, will more and more people choose to watch this film as time goes on?" A hypothesis has been put forward.

After all, it's a few days during the Chinese New Year. You may not choose to watch suspense movies, but when the new year is over, maybe many people will choose to watch suspense movies. After all, years have passed, so it's nothing to watch suspense movies again.

"It's hard. It's time to go to work and school after the new year. The time to watch movies is limited, so there shouldn't be much growth. It's rare in the previous schedule." Some people deny it.

"But no one used to show suspense movies during the Spring Festival..."

In a word, let the conference hall quiet down.

Yes, no one used to choose suspense movies during the Spring Festival!

Isn't that a death wish!

Even Chen mubai suffered. The box office on his first day was 86.9 million, which was the only movie that didn't exceed 100 million since he became famous!

Therefore, it is useless to refer to the data of previous years. After all, the types of films are different, so we can't use the rest of the box office to measure hypnotist.

Emotionally, they want master hypnotist to die, but theoretically, master hypnotist doesn't have no chance

"Don't think about it so much. It's nothing to worry about." The general manager kneaded his eyes as if to relieve his fatigue: "let's continue to expand our influence, strengthen the effect of publicity, and strive to earn more box office!"

"The market is so big, we can get more box office, and we can get less of the rest. As long as we keep this position, it's better if we can turn it up again!"

"That's right. Let Li Wen do more publicity. They have worked hard during the Chinese new year, and then give them some other resources to compensate."

People soon decided on a strategy to continue to expand the influence of the film.

Since the word-of-mouth aspect is "hypnotist" to hold, depends on the quality of the film, some people discuss.

They can only rely on the type of film, coupled with the hard publicity of the stars, so that as many audiences as possible are willing to go to the cinema to pay for their films.

"OK, I'm going to arrange it now. With the box office ranking of the films, it shouldn't be a problem to go on a few big variety shows."

Finish saying, then proceed to arrange to go.

After a few phone calls, he looked grim.

Shareholders saw his ugly face and had a bad feeling in their hearts.

"What's the matter?"

"I can only go to the second-line program. The first-line schedule is full. If I want to go, I can only go to the next issue..."

......

Chen mubai and Tao Yaoyao have been working hard to publicize during the Chinese New Year. When they returned to work, they appeared on various variety shows to publicize the film.

Because "hypnotist" has a high degree of network topic, they are invited to many programs.

"Comedy master" and "young master" crew is the same, we are working hard to seize the audience, want to make their own film more publicity.

The programs with high ratings have long been won by several influential troupes. The programs that you put on at the first time must be the ones with the highest influence and ratings, and the troupes are also competing for people, which is mutual.

The crew hopes to be on the show to expand the influence of the film, while the crew hopes to invite the main creators to add hot topics to the program through the popularity of the film, which is a win-win situation.

It's also bad luck for Starway entertainment. Although the box office is third in the same period, there are only a few trump cards. Everyone wants to compete.

Although the box office of hypnotist is not high enough, the popularity of public opinion on the Internet is high!

In addition, Chen mubai himself is a key figure, and the major program groups attach great importance to him, which leads to the replacement of the rest of the drama groups.

The enthusiasm of major program groups for Chen mubai even exceeds that of superstars like Yuan Hua!

Now is the critical time for the film to be released. Every last program will have a significant impact on the box office of the film. You can tell some information related to the film on the program to make the audience feel interesting, and then you will enter the cinema to watch the film.

Therefore, the effect of the first phase is the best. If the second phase is a little late, the effect will be much worse.

You may go to see which movie you are interested in in in the first phase of the variety show. Even if the program group of the second phase invites other groups, you may have seen one movie and have no time to see the second one.

Starway entertainment can't find the first schedule of the ace variety show, so it can only choose the next one, and its influence is not as good as that of the ace show.

We can only reserve the trump card program in the second phase. Although the effect is poor, it is better than none.

Because of this step, Star Entertainment's "angel's kiss" is a big step behind. For the Spring Festival, which is a very serious blow.

In itself, films with lower ranking like them need more publicity and exposure to increase attendance. They also screw up, which has a great impact on the box office of the film.

Sure enough, in the first batch of variety shows after the Spring Festival, all the famous movies have been on variety shows, among which the most influential and the most discussed are the ace shows.

In the variety show on Chen mubai, everyone pestered him with many puzzles about hypnotist.

Just like what is said on the Internet, does Ren Xiaoyan have any psychological problems, what is behind the door, and does she cheat

Stars are the people who pay the most attention to the dynamic of the entertainment industry. They are not unfamiliar with the hot topic of hypnotist on the Internet, and the hosts themselves are also very curious.

This is the only chance to know the right answer. Everyone throws the question to Chen mubai.

However, Chen mubai did not respond positively. Once he responded, it would stop the topic.

After all, before the correct answer comes out, everyone can say that their answer is right and they are all guessing. But after he says it, when the correct answer comes out, there is no need for discussion and the heat will stop.

The box office of the first week came out, "master hypnotist" ranked fourth, up one!

In terms of the current attendance, "master hypnotist" has been very stable and growing.

Some films have begun to decline, and the films after the sixth place have fallen behind.

The first comedy master is still in the lead, and the second young master is still catching up.

"Angel's kiss" is still the third place, but the decline has come out.

After all, in terms of publicity, they are lagging behind the previous films, so the box office is still quite volatile.

After the end of the new year, two weeks have passed since the movie was released.

"Hypnotist" officially surpassed "angel's kiss" on January 15, occupying the third place in the box office of Spring Festival!

Chen mubai beat Starway entertainment again, and the box office of the film has exceeded 1 billion, to 1.3 billion!

He won 1.3 billion box office in Spring Festival with suspense movies, which shocked people again!

No one has ever shown a suspense thriller movie in this period, let alone won more than 1 billion box office!

Chen mubai's personal ability is reflected in the quality of the film, but his ability to attract money is still proved by the film market. He is still one of the most popular directors and actors!

"Hypnotist" finally won a total of 1.7 billion box office, lasting 40 days!

The film's score went from 8.9 to 8.6.

Although the drop of 0.3 points, but this is a stable result, extremely adverse!

After all, the scores at the beginning were a little high, most of them were given by fans, and then by ordinary audiences after watching the movie, which also represented the real views of the audience.

Chen mubai once again created the record of Chinese movies!

The first director to release suspense thriller in the Spring Festival, and won 1.7 billion box office, when the first in history!

He is also the youngest director and actor to win 1.7 billion box office in the Spring Festival!

Chen mubai's personal box office record has exceeded 5 billion!

It is also the only director and actor whose box office of the first three films exceeds 5 billion!

Many historical records of Chinese films have been broken by Chen mubai and refreshed again and again!