Chapter 663

In the past few years, Tonya has been in charge of the mediterranean shipping business alone. From the beginning, her eyes were black to now, Tonya has learned a lot. The shipping industry has created a large number of world-class rich people because of the economic take-off brought by the reconstruction of post-war Europe. Among them, the most famous is the Greek ship king Onassis who married Kennedy's widow Jacqueline. However, in the 1980s, with the global economic growth at a low ebb, the shipping industry is also facing a serious excess capacity.

This is a disaster for all the shipping companies who are used to the days when they can make money casually. Freight revenue began to decline. In order to attract business, shipping companies had to reduce freight again and again, so the cruel price war made the global shipping industry become a red sea. Batch after batch of shipping companies fell down, and the busy cargo ships in the past were abandoned in the wharf, and finally they could only sink into the sea bottom as artificial reefs. One by one, the super freighters scheduled in the shipyard were abandoned, and the shipowners would rather pay the liquidated damages than continue to build them. It was at this time that Dounia entered the shipping industry. With the support of Gorky brothers and Tonya's keen business talent, Mediterranean Shipping began to develop in Tonya's hands, and grew into the second largest shipping company in the world by stepping on the corpses of her peers.

In the final analysis, the secret of dongniya's management is to save money. In order to reduce the cost as much as possible, dongniya has made the best use of saving money. With one saving word, the business that has been lost will make money here in Donia, while the business that others can barely make money, which can make mediterranean shipping company earn more. This kind of business strategy was also transplanted to the Southwest Airlines after Donia took over.

Tonya just bought the company a month ago, and soon announced a series of reform measures. Southwest Airlines canceled business seats and first class seats on all flights. Instead, more ordinary seats were placed. The conventional meal service on the plane was cancelled by Donia. Only a few common drinks and peanut popcorn were provided on the plane. Dongnia even replaced Southwest Airlines' boarding passes with plastic ones, so that passengers can recycle them when they get on the plane.

After a series of streamlining, dongnia's financial department calculates the cost and finds that their ticket price can be as astonishing as that of the long-distance bus in the United States. Even Xie liaosha admired the result. Xie liaosha found that he had always ignored this merit of dongnia's character. Dongnia is the first woman who established intimate relationship with shaeliosha. His life is totally different from that of Karim, the daughter of the president, and EVA, who studied in the top universities in the United States. Donia had to worry about her family's financial situation very early. This is probably the real reason why she is so good at cost reduction.

After more than a month's reform, Southwest Airlines has begun to welcome customers with a brand new corporate image and service. Xie liaosha designed a new idea for Southwest Airlines, that is, low-cost airlines. They are specialized in competing with American coaches. The plane has an incomparable advantage over the long-distance bus in terms of speed. If the price is really reduced to the long-distance bus price, who will make a bumpy and long-distance bus.

In order to accurately put the marketing concept in front of customers. Dongnia specially along the interstate highway to spread advertising, those tall billboards on both sides of the highway have become the main marketing means of Southwest Airlines. Because the most readers of these billboards are the passengers on the bus, which is much more cost-effective than advertising on TV, because the price of TV advertising is very different from that of billboards on interstate highways.

Dongnia blindly cut costs at the same time, but also did not forget to win people's support, in order to make Southwest Airlines staff more stable. Donia launched the ESOP in Southwest Airlines, so that every employee can share the interests of the company. Although it is still early to say that it is successful, at least there is not too much resistance in the process of reform.

Xie liaosha now calls dongnia every day to discuss Southwest Airlines, because Xie liaosha thinks dongnia's cost reduction skills are very useful. Maybe the high-tech company in EVA's hands is not so sensitive to the cost because of the profit margin. However, for those manufacturing enterprises and already very mature industries, the lower cost than all competitors is just the ability against the sky. This is exactly what most state-owned enterprises in the Soviet Union lack. Especially in oil, natural gas, electrolytic aluminum and other industries. The cost of state-owned enterprises in these industries is too high, and such cost control ability can not survive in the downward oil price environment.

The new business strategy makes Southwest Airlines lose a large number of old customers at the beginning. They are basically high-end customers of Southwest Airlines. The profit from a single trip is very high. But dongnia knew that these people were more suitable for Pan am, Delta and United Airlines than Southwest Airlines.

This difficult period of time did not last for a long time. The occupancy rate of Southwest Airlines soon began to rise rapidly until it finally exceeded the original level. A large number of working class replaced the main customer group of Southwest Airlines and became the new service object of Southwest Airlines. Dongnia's business strategy has finally won the unanimous recognition of Southwest Airlines from employees to partners.

Schwarzman thought Donia would buy Pan am, because mediterranean shipping has always been rich in investment. Last year, they joined the board of Volkswagen. But I didn't expect that dongnia would play a new trick on Southwest Airlines, a little-known domestic airline in the United States. How can no one think of such a strange concept as low-cost aviation.

Because the development of Southwest Airlines is so smooth, dongnia began to attract her friends, Yuri's lover, jieerjinna, and her partnership. Jieerjinna has nothing to do anyway. She is looking for something she is interested in. Jeerjina and donya were the flight attendants who entered the Soviet civil aviation at the same time. They were not completely laymen in the aviation industry.

Jelgina didn't come to Dounia empty handed. She brought a bigger gift, which was ibis, a cheap hotel chain that Yuri bought in his early years. Low cost airlines and low-cost hotels join hands to fight against large airlines' jumbo jets and luxury intercontinental hotels. Which is the right way to operate? This has yet to be tested by the market.