Chapter 662

She has not returned to the Soviet Union for a long time since she asked Donia to set up a shipping company in Italy. She now lives in Switzerland with her mother. Although they can't see Xie liaosha often, their feelings haven't changed. After all, what they have experienced over the years is absolutely beyond the imagination of an ordinary woman.

Tonya now runs the Mediterranean Shipping Company, which was founded by the Italian Mafia family. In order to launder money, the Italian mafia put their hands into the shipping industry. It is said that several Suez class freighters in the early days of Mediterranean Shipping Company were paid in cash. But then, as the global economy, especially Europe, fell into a downturn. Mediterranean shipping company suddenly became a black hole of funds, in the case of a last resort, the Italian mafia gave up the company. Xie liaosha took over the company and let his wife take the helm.

After several years of development, mediterranean shipping has become the second largest shipping company in the world, and the gap from Maersk, the largest shipping company, is gradually narrowing. However, mediterranean shipping is the largest shipping company in the world to place orders with shipyards this year. In the first half of the year alone, nearly 30 giant tankers were ordered at a cost of US $5 billion. This is an order that shocked the global shipbuilding market.

Shipping business is different from high-tech industry, which stresses stable profits and long-term customers. So for a long time, dongnia has been the most low-key of shagliaosha's lovers. However, dongnia, who is deeply engaged in the shipping industry, has realized that the global shipping market is gradually shrinking. Although it is not impossible to surpass Maersk, the profits and expenses are not directly proportional. So dongnia turned her eyes to a new business field, that is, the air transportation industry.

Donia now owns an air cargo company, which operates the air cargo business between Warsaw and Italy. Now it is basically used for the internal use of the Gorky brothers. Dongnia used to be a stewardess in the Soviet Union. Later, thanks to Liao Sha's Fu, she became a key training object in the organization. She once worked in a management position for a period of time and studied in the Soviet Union's aviation management college. The passion for civil aviation has always made Tonya want to enter this field.

Over the years, dongnia has been looking for a suitable investment target. Just a few months ago, dongnia met with Blackstone's partner Schwarzman in New York, and Schwarzman introduced her to Pan Am's major shareholder. So dongnia moved to buy the idea of this American landmark airline.

But when Donia got the financial report about Pan am, she couldn't help but quit. The world-famous intercontinental luxury travel airline is not as good as it used to be. After years of losses, even Pan Am's headquarters in Manhattan, New York, was sold to MetLife. Now Pan Am is probably the most valuable company in the hands of a large number of jumbo airliners (large technology with more than 400 seats), as well as the right to operate airports in New York and other places.

Schwarzman advised Donia to wait for a few days and not rush to decide on the investment. Now Pan Am is heavily in debt, and it's a landmark airline in the United States, operating business all over the world, so Pan Am's aircraft are often targeted by terrorists. Moreover, the U.S. economy is still sluggish, and the luxury intercontinental air travel market is not as good as before. Pan Am's business situation is indeed very bad, but its old rivals, Delta Airlines and United Airlines, are not so good either.

In the final analysis, this phenomenon is due to too many factors restricting the aviation industry, including international oil prices, political situation, economic prosperity and other factors. It's not an easy business. After careful consideration, Tonya resolutely gave up her plan to acquire the world's first Pan American airline and decided to acquire a smaller airline in the United States, just like running a shipping business.

So with the help of Blackstone Group, dongnia visited Southwest Airlines, a small airline headquartered in Dallas, Texas. The reason why Blackstone Group introduced this company to Donia is that the company's financial structure is simple, the asset scale is small, and the management difficulty is very low, which is convenient for inexperienced new market entrants. Southwest Airlines has more than 100 aircraft, but these more than 100 aircraft are unified Boeing 737 aircraft. Just because there is only one type of aircraft, the problem of pilot cost caused by multiple types of aircraft is avoided.

Dongnia's team is engaged in the cruel shipping industry. Naturally, she knows how to evaluate the competitiveness of a company, that is, the cost. Compared with the large multi model luxury fleet of anti American Airlines, this single model airline has more appetite for dongnia.

After the initial contact, Donia has brought a proposal that can not be rejected to the current shareholders of Southwest Airlines. One is that Donia can integrate her European routes into the assets of Southwest Airlines. The other is that the safe energy and Western oil companies of Gorky brothers will provide more preferential aviation fuel for this company. These two conditions, together with the abundant funds that dongnia brought, Southwest Airlines did not have any idea of refusing, and happily agreed to dongnia's request to hold the company.

So after the acquisition and privatization, dongnia spent a month to reform the management of Southwest Airlines. Under the leadership of Donia's team, some of the shipping companies' business practices have been used in the aviation industry, that is, to do everything possible to save money and reduce costs.

Dongnia's first step after taking office was to dismantle all the business class seats on all the company's planes and replace them with ordinary class seats. In this way, a plane can take a few more passengers. Although business class and first class can bring more revenue, Donia thinks that no matter how hard southwest airlines try, it can't match Pan American Airlines in this respect, so she simply gives up and focuses on what southwest airlines can do well.

After years of depression in the shipping industry, Donia has long been used to the business mode of cost reduction, which has never been done in the aviation industry. After all, the history of airlines is only a few decades, and has been promoted as a lifestyle of luxury travel in the past. Therefore, dongnia's reform makes it difficult for Southwest Airlines' employees to adapt. In order to stabilize the morale of the army, dongnia generously launched the employee stock ownership plan, so that most of Southwest Airlines' employees' income is linked to the company's income. Dongnia wants Southwest Airlines to be a troublemaker in the international aviation market.