Chapter 93

The kingdom of Denmark, abbreviated as Denmark, one of the five Nordic countries, is a constitutional monarchy with two autonomous territories, Faroe Islands and Greenland. It faces Sweden and Norway across the North Sea and the Baltic Sea in the north and is collectively known as Scandinavian countries. It borders Germany in the south. Copenhagen is the capital and the largest city.

After leaving Budapest, Hungary, baozixuan took Hengyi and others down the mountain to filsgo village near Bilong, Denmark. In this small village with a population of only 400 people, a world top 500 enterprise was born. Of course, now this enterprise is still very weak.

Yes, baozixuan came to this small village to get the patent authorization of Lego, the future intellectual building block toy giant. He wants to promote Lego building blocks in North America and Asia.

The inventor of Lego building blocks is Mr. Christensen. He was born in the village of filsgoff near Bilong, Denmark in 1891. He has exquisite carpentry skills. When he was young, he was keen to make all kinds of small toys. All the small planes, cars and animals produced by him are lifelike and lifelike. Although he didn't know how to do business and his toys were often unsalable, it didn't make him give up his hobby. Later, his jigsaw puzzle "about" was finally popular. In 1934, he designed the "LEGO" trademark for his building block toys.

Founder Christensen once held a name solicitation activity for his small toy factory and wooden toys in the company, and his proposal was finally selected, but the trademark was not legally registered in Denmark until 1954.

The development of "LEGO" is accompanied by the continuous rise in the scale and popularity of LEGO company. The "weapon" in hand is a toy building block from Denmark. Lego building blocks can build different worlds through different combinations of different people and even different ideas of the same person. Simple objects not only create a wonderful world for children, so that every child who sees them can not resist such a huge temptation. Therefore, LEGO toys have always enjoyed a high reputation in European and American families. Even in Asia, there are a considerable number of users, just because of their high price, which slows down its further expansion to the market.

In 1949, the first LEGO plastic building block came out. Two years later, the plastic building blocks based on the principle of hole column connection were put on the market. Soon, Lego company launched building block products specially designed for infants from 3 months to 5 years old. This building block is 8 times larger than ordinary building blocks, which can prevent infants from eating by mistake. Lego blocks were initially simple toys to inspire the intelligence of infants and young children. Later, they gradually developed and have a variety of series, which are attractive to boys and girls of different ages.

For the first company of future toys, baozixuan didn't want to buy him. It's impossible. Fortunately, baozixuan also has its own killer mace. When he thought of getting Lego blocks, he had registered the patent of LEGO villain, the second important product in the future market of LEGO.

He knows that it is difficult for family businesses like Lego to accept external investment. Now Lego is only sold in some parts of Europe. Not long after it has just left Denmark, baozixuan knows that it is difficult to surpass him in building blocks and toys when LEGO has a foothold in Europe. After all, the patent is in the hands of others.

Lego is just a toy product, there is no monopoly problem. If the boss of the company doesn't sell, you can't rob others!

Baozixuan met the general manager KK Christensen in the reception room of LEGO company. A man who leads LEGO to the world. Looking at the company that is still very simple, who can think of using one child's toys to become the world's top 500 enterprises.

LEGO now has less than 800 workers, and almost all residents of nearby villages work here.

KK Christensen is the grandson of the founder Mr. Christensen. His father is now the chairman of the company. But he is in poor health and has to stay in the hospital all year round; Now all the decisions of the company have been handed over to KK Christensen.

Before the departure, black cloud group has determined the time for business talks with LEGO. After all, this is the negotiation between the two companies.

KK Christensen replied to the other party at the first time after receiving the request of black cloud business negotiation. He also wanted to see what the purpose of this recently brilliant enterprise to LEGO was.

Kk- kristyson: "welcome to Lego, Mr. Bao. What you have achieved at your age is really enviable. "

Bao Zixuan: "I'm just lucky. When I catch up with the good times, pigs can fly to heaven. Now is a good time, don't you think!"

KK Christian: "yes, it's a good time. But I don't know what the purpose of Mr. Bao coming to Lego is or what LEGO needs to do. "

Bao Zixuan: "I didn't expect Mr. Christison to be a pleasant person. Let me be frank. I know Lego's building block toys have not yet developed the American market and Asian market. I hope I can buy the patent authorization in these two places."

KK Christian: "I'm very sorry. If you want to represent LEGO products, we welcome them very much, but we won't sell them if you want to get the patent authorization of these two places. LEGO has its own market plan. "

Bao Zixuan: "don't you want to hear my terms!"

KK Christensen: "it's not a matter of principle that we can talk about conditions. We won't sell our patent authorization."

Bao Zixuan: "I know what Mr. Christison means, but I have a gadget for you."

Then he took out the LEGO villain in his previous life and the black cloud villain now.

"This is a product designed according to my own ideas. It can be perfectly combined with Lego blocks. And I have applied for a patent. I think you can find an engineer to evaluate the effect of the combination of the two. We can continue the negotiation tomorrow! "

After baozixuan left, he saw the villain. KK Christensen was completely deceived. After all, this is the product he wants to apply for. How can it be produced by black cloud without a registered patent!

Moreover, looking at the exquisite workmanship, it can be seen that heiyun group must be much better than itself in terms of production capacity.

KK Christensen called the chief designer of LEGO. When he saw the little man on the boss's desk, he couldn't believe his eyes. Isn't this the product you want to modify repeatedly!

Looking at these little people, if they want to put them together with Lego blocks, that's definitely what children like to do. After all, it's just building blocks that have been playing for a long time.

"Boss, who designed this," the designer asked.

KK kristyson: "it's a product taken by Xiangjiang black cloud group. It has registered a patent and wants to come and seek cooperation with us."

Designer: "we can pay for it! In this way, our building blocks will be more playable. "

Black cloud group is much richer than us. People want to buy the patent license of our Lego building blocks in Asia and America. They want to produce our products in these two areas.

After I didn't promise them, the black fish group took out these villains, which was threatening. After all, their villains can't be sold without our Lego blocks. But they can give up the project, so they just lose a little patent registration fee. But we LEGO will lose a great way to expand consumer demand. KK Christensen analyzed it to the designer.

Designer: "if we have this villain, Lego building block sales can increase by 20 ~ 25%, which we calculated before development. I can't give you any advice on the company's decision-making. You can go to the old chairman and see what his opinion is. "

KK Christensen: "that's all I have to do. I'll go to the hospital and listen to him!"

Then he left the company and took the villain produced by heiyun group; Went to old Christison's hospital.