Chapter 725

Although Feng Xue is pregnant, it is impossible for her character to stay at home for childbirth. Besides, she is just pregnant now. In addition to paying attention to her usual diet and work and rest, there is no need to make a fuss.

As a husband, Fang Zhe, although he should be busy with his career, he is more and more worried about Feng Xue's mother's "daughter".

Yes, daughter, although Feng Xuecai is less than a month pregnant and doesn't know whether the baby is male or female, Fang zhe himself is more eager for the baby to be a daughter, so that he can love her well and let her be the happiest little princess in the world.

Of course, Fang zhe didn't think of valuing women over men. He just thought that if he had a son, he would be the richest second generation in the world. He was really worried that his son would become a playboy who spread gossip with women's network all day.

The old saying that a poor son has a rich daughter is still very reasonable!

Fang Zhe's intention to spoil his daughter was undoubtedly revealed. In early June, Xiaomi official also released an artifact to spoil women, Xiaomi PaD2.

The reason why it is called Xiaomi pad 2 is that as early as last spring, Xiaomi has released the first generation of Xiaomi pad.

However, the first generation of Xiaomi pad is not as popular as Xiaomi products such as Xiaomi mobile phones and bracelets.

On the contrary, due to poor use experience, unclear product positioning and low price, the sales volume of Xiaomi pad is very poor. Xiaomi pad is the weakest short board in the whole Xiaomi hardware ecosystem.

Therefore, last summer, Lei and Xiaomi decided to carry out drastic reform of Xiaomi's pad business, and invited Fang Zhe, Xiaomi's chief consultant, to attend the product seminar of Xiaomi pad.

Why did the first generation of Xiaomi pad fail? Xiaomi, do you want to continue making pad? What should the next generation of Xiaomi pad do and what is the product positioning?

These three questions are the focus of this millet pad product seminar.

At the beginning of the seminar, Li Chuangqi, the person in charge of Xiaomi's pad business, stood up and made a self-examination in front of President Lei, Fang Zhe and many Xiaomi executives to review and reflect on the reasons for the failure of Xiaomi's pad.

With the help of Fang Zhe, Xiaomi in this life is much better than in previous lives in terms of mobile phone, hardware ecosystem or going to sea. It can be said that Xiaomi has become a product, but under such circumstances, Xiaomi pad has failed, which has a great impact and blow on Xiaomi's reputation and the self-confidence of Xiaomi executives.

"Third, the Android Tablet ecosystem is immature.

The IOS ecosystem where the Apple iPad is located has a wealth of applications on the app store, and application developers are also dedicated to the adaptation of the Apple iPad. Even many developers and application developers develop independent applications for the iPad, and users have a good application experience on the Apple iPad.

In contrast, in the Android ecosystem, many application developers will not specifically optimize and adapt to the Android Tablet, let alone develop independent applications for the Android Tablet, because the Android Tablet brands are relatively miscellaneous and the number of devices and users are relatively small. This also leads to a poor natural use experience of the Android Tablet than that of the iPad.

Fourth, product positioning. "

"Stop! Stop!" Mr. Lei, with a gloomy face, interrupted Li Chuangqi, the person in charge of Xiaomi pad,'s self-examination and Reflection on the failure of Xiaomi pad. Although he made a good point, he attributed the causes and problems of the failure to the product and the external environment.

Instead, they ignore the most important question, that is, since they know there are so many problems, why do they still make a failed Xiaomi pad? Behind this, I'm afraid there are major problems in Xiaomi management and system.

"You have done a good job in product review, but before these problems, I would like to hear why your department directly put such flawed products on the production line, or even directly release them, and sold them to consumers?"

Mr. Lei asked in a dignified voice.

The executives present looked at each other. Li Chuangqi, the head of Xiaomi pad, who was making a review and reflection, looked up at President Lei nervously. His heart shouted:

"Mr. Lei, we made Xiaomi pad at the beginning, but you nodded and signed. You also participated in the product seminar of the first generation of Xiaomi pad. When the prototype of the first generation of Xiaomi pad came out, you also praised it with a smile. How come now..."

Li Chuangqi's cry can only be carried out silently in his heart. As a subordinate, carrying the pot is his bounden duty.

Although Fang zhe did not participate in the product seminar of the first generation Xiaomi pad, he scanned the expressions of a circle of executives and knew that Lei always had to carry the biggest pot.

He opened his mouth and said, "Mr. Lei, let him talk first. When he's finished, it's not too late for us to reflect on the problems of management and system."

President Lei glanced at Fang Zhe, nodded and didn't speak again. Li Chuangqi could only continue to reflect and review with uneasy mood. When he reviewed last night and sat down under the sign of Fang Zhe's eyes, he had a lot of cold sweat on his forehead and back.

The atmosphere in the conference room was somewhat awkward and dignified. Fang zhe broke the deadlock again:

"President Li has done a good job in product reflection and review. The problems he said are important reasons for the failure of the first generation of Xiaomi pad. Next, let's talk about what President Lei mentioned. Why did you not find such a leaky product when you held the first generation pad product seminar? Instead, you let it go until the product was launched, released and sold to consumers, so that Xiaomi could win the competition Loss of brand reputation and reputation.

Behind this, it involves a major problem within Xiaomi. "

When Fang zhe said this, his tone paused. The eyes of all the executives on the scene gathered on Fang Zhe, waiting for his answer.

"Pride!"

Fang zhe said a word.

Whether Lei Zong or Xiaomi executives, after hearing Fang Zhe's unexpected answer, they were a little confused, some felt beaten in the face, and some woke up and drank in the head.

If others say that Xiaomi is proud, Lei and Xiaomi executives will laugh at most and won't listen. But now it's Fang Zhe, Xiaomi's chief consultant and one of Xiaomi's co founders and founders. Lei and Xiaomi executives have to listen and reflect.

"Is Xiaomi proud?" Lei and Xiaomi executives pondered this question silently.

It is easy to be proud after a person has achieved great success, and it is also easy to be proud after a company has achieved great success.

In just four or five years since its establishment, Xiaomi has become one of the top five mobile phone manufacturers in the world. In China and some markets in Southeast Asia and Central Asia, Xiaomi has ranked first in the market share of low-end and middle-end mobile phones.

In India, other developing countries and Western Europe, Xiaomi's market share is also rapidly catching up with Samsung. It is believed that it will soon catch up with Samsung and become the mobile phone brand with the first market share in many countries and regions.

In terms of product categories, Xiaomi takes Xiaomi mobile phone as the core and builds Xiaomi ecological chain according to the hardware ecosystem strategy, including earphones, charging treasure, bracelets, TVs, routers and other products, which have achieved very good results and good reputation.

With such remarkable and outstanding achievements, Xiaomi executives, including President Lei, were a little floating and a little too confident. They felt that the products made by Xiaomi should be successful. Until this time, they encountered the Waterloo of Xiaomi pad.

If Lei and Li Chuangqi, as well as Xiaomi's executives, had been more careful and more serious when making the first generation of Xiaomi pad, perhaps the first generation of Xiaomi pad would not have suffered such a big failure.

Fang zhe pointed out the problem of Xiaomi's pride, which aroused the reflection of Lei Zong and Xiaomi executives. Soon, the first half of the seminar became the reflection meeting and review meeting led by Lei Zong. It was not until two hours later that everyone's topics and discussion points refocused on Xiaomi pad.

In the past two hours, Li Chuangqi and Xiaomi executives have analyzed the reasons for the failure of the first generation of Xiaomi pad. Even Fang zhe has nothing to add.

Next, the people discussed the second issue that hardly needed to be discussed. Should Xiaomi continue to make pad?

Although this problem was thrown out by Mr. Lei at the beginning, Mr. Lei threw out this problem more to arouse executives' reflection and self blame. Both Mr. Lei and Xiaomi executives are unwilling and impossible to give up Xiaomi pad completely because of a failure.

"We built Xiaomi in failure. When Xiaomi first launched MIUI, there were all kinds of small problems and problems in MIUI, but we insisted on making MIUI one of the best Android systems in China and even in the world by virtue of our perseverance.

It's the same this time. Although the performance of the first generation of Xiaomi pad is very poor and the user feedback is also very poor, at least we have run through the whole process of Xiaomi pad. What we lack is the determination to do a good job of Xiaomi pad, and then we knock it a little bit until Xiaomi pad is made into a tablet comparable to or even better than iPad. "Mr. Lei used a paragraph, It has strengthened Xiaomi's determination and decision to continue to make pad.

"The next question is what to do with the next generation of Xiaomi pad and what is the product positioning? Since the first generation of Xiaomi pad failed, we will completely put aside everything about the first generation of Xiaomi pad and reopen a product seminar when Xiaomi has not passed the pad. Whatever should be discussed, whether it is the market environment or the product positioning," President Lei said.

Many of the top executives of the small potato group have restructured their minds. They are also eager to make a real awesome millet pad, a shame before the snow!

"Now that we have started again, let me first talk about the market environment. At present, the annual shipment of the global tablet market is about 220 million units, and the quarterly shipment is about 40-70 million units. The top five tablet brands are apple, Samsung, ASUS, Lenovo and Amazon.

Among them, Apple iPad accounts for less than 30% of the global market share and continues to decline every year. Samsung accounts for about 15% of the global market share, and the remaining market share is divided by other brands and Microsoft Surface series.

Besides the domestic market, the annual shipment of domestic tablet computers is about 20 million, accounting for about 10% of the global market. The top five brands are apple, Samsung, Lenovo, Taidian and Onda.

Among them, Apple's market share alone is close to 60%, Samsung's market share in the second place is about 10%, Lenovo's market share in the third place is less than 10%, and the rest of Taidian, Onda and other brands belong to miscellaneous tablets in the market.

In the past two years, both the market status and institutional forecasts believe that the global and domestic tablet computer market has entered a period of saturation and recession, that is, in the next few years, the shipments of the global and domestic tablet computer market will continue to decline, and the competition in the whole market will intensify.

However, although the shipment volume is declining, the global and domestic tablet computer ownership is also very considerable. According to the estimates of many third-party institutions, the global tablet computer ownership and number of users will exceed 1 billion in the next five years, and the domestic tablet computer ownership and number of users will also exceed 150 million or even more than 200 million. "

The person in charge of the marketing department first made a speech and briefly introduced the current market environment of the global and domestic tablet computer industry.

"One super and one strong, miscellaneous brands are chaotic!" Fang zhe made a simple evaluation.

Brilliant! Both Mr. Lei and other executives of Xiaomi deeply agree with the simple eight words of Zhe. Yichao is apple, Yiqiang and Samsung. In addition, tablet brands such as Lenovo and ASUS, frankly speaking, sell flat boards when selling computers, not to mention miscellaneous brands such as Taidian.

This market pattern is more obvious in China. Apple monopolizes 60% of the market share. It's frightening to think about it.

However, it also shows that none of the domestic Android Tablet brands can play. If Xiaomi can make a difference in this field, it can quickly seize a lot of market share and compete with Apple's chamber.

After Fang zhe made a simple evaluation, Lei and Xiaomi executives also spoke one after another to express their views.

"Although the tablet computer market has gradually saturated, we must also make tablets for the domestic ownership of nearly 200 million and the global ownership of nearly 1 billion."

"Yes, we cannot lack tablet computers as an important link in Xiaomi's ecological chain."

"Samsung mobile phone has been losing ground in China in recent years. It has almost been forced out of the domestic market by several major domestic mobile phone brands, as well as the tablet computer market. If we don't do it, other domestic mobile phone brands will certainly do it."

"Huawei mediapad series has been made for several years, and the results are not very poor. We don't have to lose heart because of one failure."

"But how should we position Xiaomi pad? Apple's iPad has advantages in terms of performance and experience. We used to position the cost performance as well as the mobile phone. Now it seems that the market does not buy it."

"I think the idea of cost performance is right, but the application ecology of Android Tablet is so poor and the number of users is small. Take China for example, there are 20 million tablets, leaving less than 8 million Android tablets aside 60% eaten by apple. How can so many Android Tablet manufacturers compete for such a small number of users? How can they be divided? The tablet operating systems and program interfaces are different from each other Developers are willing to work hard to optimize the adaptation for such users, let alone develop special apps. "

"Yes, if there were 80 million users, I'm afraid we would have done it long ago!"

After some discussion, the executives of Xiaomi fell into the idea of bitter ha ha.

Yes, on the surface, the tablet market is a big cake, but after careful calculation, they feel that Xiaomi has no way to make efforts in this field.