Chapter 547

"One stop online entertainment is a word often mentioned in the Internet industry in the past, and it is also a road Tencent has been taking in the past."

When Fang zhe talked about Tencent, President Ma's eyelids jumped unnaturally. Yes, this is the way Tencent went in the past. The past two words deeply hurt President Ma's heart.

Fang zhe didn't notice Mr. Ma's expression. He continued: "its core is social software or some other only huge traffic entrance.

The core of what I call pan entertainment is not so.

You should have heard that a few days ago, we announced a huge star plan. The core of this plan is to have intellectual property rights with ultra-high popularity and traffic, or simply call them IP.

It is not the internet addressing IP in our traditional concept, but the English abbreviation of intellectual property.

IP can be a novel, a movie, an animation, or even a simple personal name. In a word, as long as it has enough traffic and development value, it can be called IP.

Pan entertainment is to develop its value in an all-round way around the core IP.

Novels can be adapted into games, TV dramas, movies and animation. Similarly, games, TV dramas, movies and animation can also be re adapted into novels. They are interlinked and can be transformed into each other.

For example, journey to the west, which is the most classic Super IP in China, has derived countless films, TV dramas, animation and many adapted novels from the earliest novel. Its value is immeasurable.

But in the past, the development of these IPS was fragmented and fought by themselves in both the industry and all walks of life.

Now, Huizhong will integrate all types of entertainment resources, maximize the value of an IP from a higher perspective, and prevent a serious accident of a mouse shit destroying an IP in a certain link of IP development.

So now you should understand that what I call pan entertainment is not the one-stop online entertainment in the past. Its core is an IP with its own value and traffic, rather than an entrance with huge traffic.

Perhaps, we can regard pan entertainment as a decentralized one-stop online entertainment. In contrast, pan entertainment has stronger independence, flexibility and durability.

Even if an IP gradually loses popularity, there will be a steady stream of new IPS. As long as people still have entertainment needs, pan entertainment will always exist! "

Stunned and shocked, Fang Zhe's not too long words directly plunged many of the audience into meditation.

At this moment, the other three big men on the stage also thought about Fang Zhe's words. With their thinking and vision, they understood the meaning of Fang Zhe's words before half of Fang Zhe's words.

Sure enough, pan entertainment is really different from the one-stop online entertainment pursued by countless Internet companies in the past, and its biggest feature is decentralization!

In other words, pan entertainment does not need an entrance with huge traffic like one-stop online entertainment, but only an IP with certain traffic and value.

To put it bluntly, the concept of one-stop online entertainment can only be carried out by large Internet companies with super traffic entrances such as Tencent, Huizhong and Baidu.

Pan entertainment is not. As long as you have money or good luck and have a small IP in your hand, you can develop its value as much as you can according to the idea of Pan entertainment.

Of course, before Fang zhe put forward the concept of Pan entertainment today, there were many capable people and companies in the entertainment industry who developed an IP according to the idea of Pan entertainment, but just as Fang zhe said just now, they were just scattered trifles!

The difference between small workshop and industrial assembly line is that the latter has formed a fixed standard in all aspects, and its efficiency has been improved several times or hundreds of times.

Nowadays, the domestic entertainment industry, whether music, film, TV drama production and other industries, basically fight their own battles with the company as the unit. The success or failure of a film or TV drama is affected by many factors.

Look at Hollywood, which has a highly developed entertainment industry. Whether it is movies, TV dramas or other entertainment content, it has basically formed a mature industrial chain and routine.

In Hollywood, making a film can gather quickly from director to actor. Even if you change the director, actor or any position in the midway or sequel, it will not have much impact on the production of the film itself.

In contrast, in China, it is difficult for a director to gather together a team, not to mention that many actors or positions are irreplaceable, which is a great risk for the investors and production companies behind it.

Now, if we develop one IP according to Fang Zhe's Pan entertainment and promote the industrial chain of domestic entertainment industry to be more mature and standardized, the gap between the whole domestic entertainment industry and Hollywood will be one step closer.

For investors and production companies, as long as they do a good job in developing IP patiently and carefully, even plain actors can invest more resources and money in production with the help of an IP, rather than throwing most of their money on a flow star without acting skills like now!

make love...

There was applause from the stage to the audience.

Fang zhe turned his head in surprise. He didn't expect that the first person to take the lead in clapping was president Arima.

At this time, general manager Ali Ma smiled and seemed to have something to say. Wu Ying, who acted in color, ordered general manager Ma.

President Ma picked up the microphone, joked and said, "I said Fang zhe was a ghost. You see, what he said this time is a pan entertainment. They put it forward only after they had finished the layout.

The previous 020 was the same. I took a taxi to kuaan. Are you hungry? Wait, a bunch of high-quality o2o companies have been invested. Then I tell you what o2o is. Do you say he is good or not! "

President Ma's ridicule made the audience laugh.

Fang zhe picked up the microphone and countered: "there's no way. If I had said it earlier, I don't know how much money I'd have to spend. Today, I'll tell you the concept of Pan entertainment, just to explain to you what we have been doing for some time.

As for opportunities, pan entertainment is originally a decentralized concept. Whoever has IP in his hand has the opportunity to make a fortune.

A few days ago, I heard that the copyright of Liu's "three body" was only sold for hundreds of thousands. I don't know who owns the copyright of this book now, but if he wants, I'm willing to spend 5 million to buy the copyright of this book! "

"Wow!"

Fang zhe suddenly mentioned that he would spend a huge sum of money to buy the copyright of three body, which caused the audience to exclaim.