Chapter 451

At the beginning of November, Huizhong announced a series of news such as dota2 public beta, which attracted popular communication and attention all over the network. Then, in November, there was another thing that attracted the attention of many Internet users all over the network, that is, double 11!

From the first double 11 held by Taobao in 2009 to the third double 11 now, double 11 has become more and more influential and attracted more and more attention in the whole network.

This year, e-commerce enterprises including Dangdang, Suning and store 1, as well as Jingdong, Miya and Jumei premium products invested by Huizhong, have also begun to participate in and hold their own double 11 discount promotions.

Even the steam China game platform under Huizhong has carried out discounts and promotions for most of the games on the platform during the double 11.

Double 11 has achieved unprecedented popularity in the whole network, and Alibaba, as the earliest initiator and main organizer of double 11, pays special attention to this year's double 11 activities.

In addition to the tens of thousands of stores on the two platforms of Taobao and Taobao Mall launched their own double 11 discounts, Alibaba officials took out a subsidy of 50 million yuan to give back to consumers shopping on Taobao and Taobao Mall on the day of double 11 through full coupon reduction and coupons.

The subsidy of 50 million yuan is already a very huge amount in the current e-commerce industry, because the commercialization of Taobao Mall has just started. Alibaba's annual net profit is only more than 2 billion yuan. Alibaba can give 50 million yuan to users in vain, which is very generous.

Of course, the reason why Alibaba held this double 11 is so generous is that, on the one hand, the double 11 held in the previous two years was indeed very successful. Double 11 has opened its name in the e-commerce industry and the whole network.

Another reason is President Ma's speculation about the reasons for Fang Zhe's high-level contact with eBay during Fang Zhe's visit to the United States some time ago. If Huizhong really intends to help eBay return to China, this double 11 will be Alibaba's deterrent and downfall to Huizhong and eBay. The more lively Alibaba's double 11 is, the more beautiful the results will be, The more it can attack eBay's courage and self-confidence to return to the Chinese market.

To this end, President Ma also called Fang zhe when he was in the United States to invite Fang Zhe to participate in Alibaba's double 11 activities.

In Fang Zhe's opinion, President Ma called to invite himself to participate in the double 11 just to hide his excuse to test whether he really wanted to cooperate with eBay. He witnessed the double 11 with a turnover of more than 100 billion yuan in the previous life. Now the double 11 is nothing more than a small fight in Fang Zhe's eyes.

In addition, there are no celebrations such as the double 11 party in today's double 11. To sum up, today's double 11 is really boring!

However, even so, Fang zhe arrived at Alibaba's headquarters in Xixi Park, Hangzhou on the morning of November 11. Although Fang zhe was not interested in the current double 11 activities, Fang zhe was very interested in visiting Alibaba's headquarters, because it was the only one of the three Internet giants in bat's past life that he had not been here!

Although the employees of Alibaba were in a very busy state on the day of double 11, President Ma and Zhang Yong, as the top leaders, were at leisure at this time. They specially acted as a temporary guide and visited Alibaba with Fang Zhe and several senior executives.

From Alibaba's entrepreneurial history exhibition wall, to Alibaba's famous roster, and then to the busy double 11 "war room", President Ma and others' personal introduction and Fang Zhe's own eyes have enabled Fang Zhe to have a deeper understanding of Alibaba's development, culture and strength.

Fang Zhe, President Ma and others walked into the "operation room" of the double 11. In addition to dozens of busy Ali employees, there is a large screen that displays the real-time total transaction volume of the double 11 of the whole Taobao platform in real time: "2.99 billion!"

Seeing this figure, Fang zhe was a little surprised. He remembered the double 11 in the same year in his previous life. The turnover of double 11 did not exceed 1.5 billion until more than 13 p.m. in this life, it is only more than 11 a.m. now, and the turnover has been close to 3 billion!

Fang zhe was thinking that the number on the big screen suddenly changed again and became 3 billion!

What followed was the cheers and applause of Ali employees in the whole "war room"!

President Ma, standing next to Fang Zhe, also clapped with Ali's employees at the moment. Due to his face and politeness, Fang zhe had to raise his hand and applaud. Only in his heart, he didn't catch a cold about the current turnover of 3 billion, so this turnover was so excited. When the turnover exceeded 100 billion in the future, you can't hold a party to celebrate?

evening party? When Fang zhe thought of his previous life, the double 11 party, which attracted much attention, seems to have started with a turnover of nearly 100 billion yuan in 2015!

"Ma Zong, Congratulations!" Fang zhe congratulated Ma Zong. Although Fang zhe didn't feel much about the turnover of 3 billion, it was obvious that Ma and other Ali people were very excited and proud of this figure!

Mr. Ma is looking forward to seeing a bit of shock on Fang Zhe's face. You know, in order to deter the people who may cooperate with eBay, Alibaba specially increased the subsidy for the double 11 event. In addition, he also deliberately played a smart trick and arranged Fang Zhe and others to come to the "war room" when the transaction volume is about to exceed 3 billion yuan.

Unfortunately, now Fang Zhe's face is used to it and has little interest, which makes President Ma's heart full of frustration and question marks?

"What does president Fang think of the current turnover?" as a last resort, President Ma had to ask to see whether Fang zhe pretended not to care or really didn't care?

"Not bad!" Fang zhe answered faintly, and then suddenly remembered that it was only 2011, and the transaction volume of Gmv in the e-commerce industry was generally very low, such as Jingdong invested by Huizhong. The transaction volume in the first three quarters of this year was only more than 24 billion.

In other words, the current turnover of 3 billion on the big screen is already equivalent to the turnover of JD in a month. Even if the scale of Taobao is several times larger than JD, this value will not be less than the turnover of Taobao for more than a week. It is no wonder that Alibaba employees and President Ma in the combat room are so excited to think of it, Fang zhe could only pretend to be amazed and incredible and said:

"That's great. It's incredible to have such a high turnover in just over 11 hours!"

Mr. Ma twitched at the "incredible" expression on Fang Zhe's face. How fake that expression is!

When leaving the "war room" of the double 11, it was close to noon. President Ma immediately invited Fang Zhe and others to eat in a restaurant in Ali park.

At the same time, President Ma finally doesn't want to hide. He plans to directly ask Fang zhe if he really plans to cooperate with eBay and let eBay return to the Chinese market.

If Fang zhe can't give him a clear answer, he and Alibaba can only completely treat Huizhong as an enemy in the future!