Chapter 450

Hearing the news that it was Huizhong, Ren Yuxin, who was preparing to go out, subconsciously slowed down, and President Ma, sitting in the president's chair, his eyebrows condensed into the word "Chuan"!

"The news of gathering people, how can it be good news!" Mr. Ma took a mobile phone from his secretary at the same time.

On the mobile phone, it shows a message that the official microblog of Huizhong game has just released in less than 5 minutes: "dota2, February! Ti2, bird's nest! Bonus, 100 million!"

A short microblog message contains an explosive amount of information!

PA Cha, Ma Zong's mobile phone didn't grasp firmly and fell to the ground.

"Why, why dota2 will be put into public beta so soon? Why will Ti2 be held in China? Why are you full of hope for the hero league with excellent performance, and its biggest competitor is killed in the twinkling of an eye?

In addition, why Huizhong? Huizhong has robbed Tencent of the Transformation Opportunity on the mobile terminal. Now it has to further kill it!

At this moment, President Ma has thousands of questions and why. Why do Fang Zhe and Huizhong always oppose themselves and Tencent, and always get ahead of themselves? Is it difficult that Fang zhe has the ability to predict the future? "

Ren Yuxin, who had not yet gone out, turned his head when he heard the sound of his mobile phone falling on the ground. Then he saw that President Ma's face was covered with clouds, or in a daze!

Never, Ren Yuxin never thought that one day he would see this expression on the once powerful and confident President Ma.

It seems that something really happened!

The female secretary standing next to President Ma picked up her mobile phone from the ground trembling. When she was at a loss, Ren Yuxin stopped and shouted softly, "President Ma!"

With this cry, Mr. Ma soon recovered his mind and returned to his usual dignified appearance. However, in his eyes, there was a trace of loneliness and unwillingness, which was always difficult to hide.

"Yuxin, look at this news!" Mr. Ma ordered. It seems that at the moment, only people share these pressures with him can make him relax.

Ren Yuxin took two steps forward and took the mobile phone from the female secretary. Then he saw the news that made President Ma lose his attitude. For a moment, Ren Yuxin seemed to feel that his hand holding the mobile phone was trembling. Fortunately, he tried to control it and didn't repeat President Ma's mistakes.

"Dota2, February! Ti2, bird's nest! Bonus, 100 million!"

In less than five minutes after this short microblog was sent out, more than 20000 people liked it, more than 5000 people forwarded it and more than 7000 comments. If this is another microblog message, Ren Yuxin will sigh that this microblog is really hot.

But when this microblog was officially released by Huizhong game and this microblog information was about dota2, Ren Yuxin wished that he had never seen this news. How he wished that the server of sina microblog could fail at this moment!

After being stunned for more than ten seconds, President Ma's low sentence came to Ren Yuxin's ear: "immediately convene all senior executives above the deputy general manager level of the game department, and all people above the director of the operation Department of the hero alliance!"

Ren Yuxin understands that it is no longer a question whether the game department can complete the KPI, but whether the game department can live!

As prepared to meet the challenge of Tencent and Ma Zonghe, sina is expected to launch its official account in February next year, including Sina's micro-blog, Tencent micro-blog, WeChat news and public numbers. Ti2 will be held at the bird's nest and Ti2's 100 million dollar Dota2 bonus will be at avalanche speed. Detonated the whole network of game players and many melon eating people!

"Am I right? Dota2 will be tested in February next year?"

"I'm going to have a public beta at last. I've had five rounds of internal beta since the end of last year. Now I'm finally going to have a public beta. I thought I had to wait until Tudou finished writing breaking through the sky!"

"NIMA, Ti2 is going to hold the finals in the bird's nest. Do you want to be so awesome!"

"Popular science, Ti2 means the second dota2 international invitational tournament. As for the first Ti1, it was held in Cologne, Germany this summer!"

"Dota old fan, finally wait until dota2. Now who dares to pull me to play hero League!"

"The hero League is also funny. The novice guide asks if you have played dota games. Now the orthodox sequel comes out. See how long it can jump!"

Originally, it was just the news of dota2 public beta, which would not trigger the discussion and hot discussion of netizens all over the network. However, when the information of dota2 was followed by Ti2 held in the bird's nest, especially when the bonus amount of Ti2 was as high as 100 million yuan, it immediately attracted the attention of countless melon eaters and produced a fission effect!

"NIMA, the bonus is 100 million! Huizhong's official microblog account has been stolen!"

"[shock] [shock] [shock], 100 million! God, is this a game or an Olympic game!"

"Ig team ship fat announces here that the champion and 100 million bonus must be ours!"

"Which God can teach me to play dota2 and win a bonus of 50 million!"

"I've decided that from today on, I'll pick up dota and practice again!"

"Dota is a disciple of the great God. He teaches positive and negative mending knives with a 200 yuan package. When he comes out, he can insert his eyes for vision. If he is a sister, he can teach her hands for free. If he is interested, he can add Q: 2055336918"

Less than half an hour, the amount of Dota2 news reading released by Huizhong on various platforms exceeded 1 hundred million. In Baidu hot search, micro-blog hotsearch, WeChat public official account, Dota2 public beta, Ti2, bird nest, 100 million prize and other key words directly occupied the top list of the list.

Tencent spent a lot of money on major websites, platforms, buses, subways and even Internet cafes to promote the publicity effect that took several months to advertise the hero alliance. In Huizhong and dota2, it took only a short sentence and a few hours. Compared with the two, the gap between them is just a sky and an underground!

In the words of Fang Zhe, the boss of Huizhong, who decided the dota2 public beta marketing plan at the high-level meeting a few days ago: "now is the new media era of mobile Internet, the operation department should learn to make gimmicks and be good at hype! Instead of shooting a bunch of messy advertisements everywhere, it's better to tell everyone what you want!"

Therefore, the whole network appeared this time, which was later regarded as the classic and the first marketing case of new media by many advertising companies and new media marketing accounts.

In less than a day, most users of the whole network know that dota2 is about to be put into public beta and Ti2 has a bonus of up to 100 million.

Even the aunt who came home from the square dance in the evening in a community suddenly said after seeing her son who came home from school in Senior Two: "son, don't do your homework first. Don't you like playing games, dota2?"