Chapter 403

More than a month ago, when the business representative of Huizhong knocked on the door of the office of Zhang Yong, founder and chairman of Haidilao, Zhang Yong never thought that his company, a restaurant and hotpot chain store, would one day intersect with Huizhong, an Internet company that can't beat eight poles.

Of course, there are still some intersections if you want to pull it down. For example, Haidilao stores in some cities have been put on the shelves of Huizhong's hungry takeout platform.

As for the mobile payment QR code just launched by Huizhong's wechat at the end of March, Haidilao, which is deeply rooted in the hearts of the people with the service concept, did not rush to introduce it. After all, mobile payment is a new thing. Zhang Yong and Haidilao dare not rashly introduce wechat mobile payment related equipment before they do not understand and understand it.

Zhang Yong thought that the two handsome young business representatives of Huizhong came to him to promote the use of mobile payment, because according to rumors, Huizhong installed mobile payment related equipment for many chain supermarkets across the country such as 7-11 free in order to promote wechat payment. Zhang Yong felt that Haidilao, which he founded, might also enjoy this treatment.

Unfortunately, boss Zhang really thinks a little too much of himself and Haidilao. Haidilao has only hundreds of stores and passenger traffic in China. It is not worth Huizhong and wechat to paste money to install equipment for him.

So what did official account for when the two business representatives of the Hui people explained that they were interested in talking to Zhang Yong about WeChat official account cooperation? Zhang Yong's face question should not be mobile payment.

Under the interpretation of two business representatives, Zhang Yong slowly understood what the WeChat official account was for, and it was a customer and fan operation platform that could be managed by the enterprise itself.

In the past two years, with the rise of microblog and other we media, Haidilao has also kept pace with the times, opened microblog for brand publicity and operation, and Zhang Yong treats Haidilao's brand as his own son. Haidilao has developed from a small hot pot shop in Sichuan to a chain store all over the country. Haidilao's service-oriented brand has definitely made great contributions!

Therefore, Zhang Yong's heart is not only a little interested in understanding the WeChat public number when he used to run the brand, but then, when the two elite business representatives of the Hui group were different from micro-blog's official account, the shop's shop order, customer service, even the takeaway service and online ordering payment were introduced to Zhang Yong when they were introduced to the WeChat official account. Zhang Yong grew up with a rare mouth!

The official account of the public is based on the standards of a chain restaurant website.

Haidilao's official website has been online for several years, but Zhang Yong, who once thought that Haidilao could go to a new level after the website was online, was disappointed to find that Haidilao's official website is a decoration at all most of the time!

Although the website provides store query, meal ordering, even takeout service, member recharge and other functions and services comparable to well-known catering chain brands such as KFC and McDonald's, few customers visit and use Haidilao's official website!

The reason is that it is inconvenient to use Haidilao's official website. Due to problems such as website adaptation and traffic consumption, Haidilao's official website has an extremely poor experience in mobile phone use. Moreover, users have to find Haidilao's official website through Baidu and other search engines to click in. Zhang Yong doesn't expect it, Users will set their official website as the browser home page or something.

In addition, if users want to use the functions such as ordering service and member recharge, they also have to register the official account of Haidilao. Once they come and go, how many customers are willing to have such trouble for a hot pot. Even those repeat customers and old customers of Haidilao basically make reservations directly by phone and use Haidilao's official website. It's wonderful and rare!

But now, after hearing the two business representatives of the Hui Autonomous Region, the Zhang Yong business is on the sea after the operation benefits and advantages of WeChat official account.

What a what a what's more convenient than the seabed's official website, let's say nothing about what new products on the seabed and what discount stores there are. All of them can be pushed to the official account of the official account by the public number. So Zhang Yong has been longing for the way to inform the customers of their new products and activities. They found a good solution.

Mobile phone numbers are mobile phone numbers. Customers are willing to disclose whether they want to tell them. Hundreds of stores across the country manage these cell phone numbers. But it's much easier to use WeChat official account.

In addition, the use of WeChat official account facilitates the centralized management and operation of seabed brand and services directly to customers.

Any consumer's complaints or complaints can directly respond to the official account by the public number. This will greatly reduce the problems of the individual stores, such as health and customer conflicts, which are what happened in the past several times.

Two business representatives at Huizhong said that the Hui people would free to develop the WeChat official account for the undersea fishing and give the resources of the bathing public official account the promotion and support. Zhang Yong, who was so pleased with his face, signed a very strict cooperation agreement from the briefcase, which was strictly confidential.

Official account official account and official account number were launched in May 22nd, and the number of fans in the WeChat public square was officially broken 200 thousand. The number of readers who read the official account was 2 million times more than the number of public articles posted in May 22nd.

At the same time, Zhang Yong is also pleased to see from the data files reported by Haidilao brand operation team that on the "Haidilao 520" activity day launched by Haidilao on May 20 this year, the passenger flow and repeat customers of many stores have increased by more than 200% compared with the same day last year!

The official account of official account of the official account for the more than half a month after the opening of the public address, "the 520 of the sea" has been pushed to the WeChat users who are concerned about the public address of the bathing public, and those WeChat users who have passed the friends circle or seen the advertisements and soft articles in the public square.

With more than 2 million readers, the activity of "Haidilao 520" has achieved great success in publicity!

Since the media, the media industry, the catering industry, the changes due to the launch of WeChat official account are just one example. In fact, the basic businesses have been affected to varying degrees by the launch of WeChat official account.

After all, the launch of the public number means that the official account of Hui and WeChat, the huge gold mine of nearly 500 million registered users, is shared among people and companies from all walks of life to dig. But as for the gold diggers that these gold diggers can dig, they are all looking at their own skills.

For example, the Internet industry, who had been working hard to explore O2O entrepreneurial opportunities before, launched a new business path after WeChat launched the official account. WeChat official account was developed.

The official account provided by WeChat official team has only a dozen public templates. It is far from meeting all kinds of exotic needs of enterprises and companies from all walks of life. These are all opportunities to make a fortune.

In order to encourage and support more entrepreneurs and small and medium-sized Internet Co to take root in the development of WeChat official account and O2O business, the "China Internet business competition", which was jointly hosted by a group of well-known Internet Co, including BAT, NetEase and Sina, started a curtain in the whole country since the end of May.

The reason why the competition started warmly is that according to the official instructions of the competition, the total bonus of the competition is as high as $100 million!