Chapter 313

Sina Technology: how does social giant Tencent "learn" from its competitors?

Tencent is one of the four Internet companies in China's Internet industry bath, and its pillar product QQ occupies a "monopoly" position in more than 90% of the market in the domestic social industry.

In addition to QQ, Tencent also has a series of products such as QQ games, QQ email, QQ music, QQ whirlwind, QQ browser, Tencent video, search, pat, and recently forced users to install anti-virus software, QQ doctor and so on.

With QQ's strong market share on the computer desktop, Tencent easily set foot in these industries and beat the original competitors in this industry. Behind this, let's see how Tencent beat these competitors, or how Tencent "learned" from and surpassed its competitors.

The following is the comparison diagram between Tencent's related products and original competitor products. First, let's look at the comparison diagram between QQ games launched by Tencent a few years ago and Lianzhong games, an old casual game manufacturer.

[figure] [figure]

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We can see that there is more than 70% similarity between the two in terms of interface layout, function setting, game hall classification and game mode.

However, Lianzhong game company was established as early as 1998. Lianzhong game was already the largest leisure game platform in China and even the world in 2003, and the launch time of QQ game was August 2003.

Combined with the high similarity and product functions between the two, we can't help but doubt whether Tencent "learned" and "referred" from Lianzhong game when making QQ game. For this, we interviewed the product director of Lianzhong game in that year and a former employee of Tencent who participated in the development of QQ game in that year.

...

Sohu News: I don't know. It turns out that Tencent's product managers do so!

As one of the giants in China's Internet industry, Tencent's excellent product level has always been admired by people inside and outside the industry. It has been widely rumored that Baidu's technology, Alibaba's operation, Tencent's products and Huizhong's creativity are the magic weapon for the four major domestic bath Internet companies to stand out.

So behind these magic weapons, is there any other trick or back door to go? Let's take a look at Tencent's QQ doctor products just named by CCTV news.

Doctor QQ is an anti-virus software launched by Tencent at the end of last year. This software includes a series of functions such as computer physical examination, Trojan horse killing, vulnerability repair, computer cleaning, optimization and acceleration. Let's take a look at doctor QQ's product interface and layout. Hey, how does Xiaobian feel a little familiar?

This, this is not, Xiaobian opened the 360 security guard in the lower right corner of the computer desktop.

Well, Xiaobian suddenly wants to know whether the product manager of 360 has changed to Tencent or the product manager of Tencent has changed to 360? You won't tell me that they are twins and have telepathy!

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Netease News: Tencent: you do it first, I do it later. If you don't win, I'll lose!

Is Tencent a public enemy of the whole people? This is the title of an article published in computer world magazine a few years ago. This article has aroused heated discussion in the whole Internet industry.

Tencent started from the earliest social software QQ, and has successively set foot in portal websites, leisure games, computer games, online music, online video, search, e-commerce and other Internet fields. Some netizens even teased. If you want to know how big the Chinese Internet is, just look at what Tencent products are!

Relying on QQ's strong market share in the computer side, Tencent is invincible in any industry, except the search field of Baidu and the e-commerce field of Alibaba, which are of the same volume, and in any other Internet field, as long as Tencent is willing to "do", there is nothing it can't win!

The reason why the author quotes the word "do" is that whether Tencent's "do" method is reasonable and moral remains to be discussed!

Not to mention the products "made" by Tencent before, just the version update of Tencent's mobile QQ, whether it's address book function or voice chat, is very similar to a chat software called "wechat" of Huizhong company.

Tencent's "doing" method has to ask the author whether Tencent is making its own products, or "doing" others' products, or just naming QQ or Tencent products?

President Ma of Tencent once said that what Tencent wants to do is to provide users with a one-stop online life. President Li of Baidu said that Tencent does not give others a way to live!

With Tencent's resource advantages and strength, most companies can not escape the fate of being crushed by Tencent. Even giant companies such as Baidu, Alibaba and Huizhong feel strong pressure in the face of Tencent, not to mention tens of millions of small companies and start-ups in China's Internet industry.

Many start-ups will be asked when financing: "if bath enters your field, what should you do?"

The deeper meaning behind this sentence is the extremely unequal competitive relationship between large companies and start-ups. If Tencent's "bullying" development mode continues in the long run, it will destroy the healthy development of China's Internet industry, strangle the "innovation" gene of China's Internet industry, and let successive start-ups, Always can only become the leeks that giants are waiting to harvest.

...

The news and reports on major news websites not only have many articles and contents, but also burst out a lot of real evidence about Tencent plagiarizing the products of various Internet companies.

From QQ games plagiarizing Lianzhong games in early years to the recent new version of mobile QQ plagiarizing Huizhong's wechat software, these evidences not only contain text content, but also contain a large number of product image comparisons. All news viewers can see at a glance how different Tencent's so-called products are from the original? How many similarities!

"Ma De, Tencent simply changed its name to Teng and copied it! QQ changed its name to CC. Anyway, it used to copy ICQ!" this is the comment with the most praise among the comments on Netease related news reports. The number of people who like this comment exceeds 30000, and the number of comments on the whole news is rare, reaching more than 28000!

"Baidu's technology, Ali's operation, Huizhong's creativity, Tencent's products, this sentence should be changed to Baidu's technology, Ali's operation, Huizhong's creativity and Tencent's plagiarism!" sina science and technology news has the most praise comments, and the number of people who like is also more than 10000.

It can be seen that Tencent's products have always been plagiarized, which has long left a deep impression on netizens. In the past, everyone was afraid of Tencent's strength, and no media dared to pick up Tencent. This time, the whole network except Tencent's media joined forces. This battle is better than the battle and slogan of "Tencent QQ public enemy" launched by computer world magazine a few years ago, But I don't know how many times stronger!