Chapter 281

"President Fang, Tencent's launch of TGP platform will affect not only our steam China platform, but also Zhongle platform!"

At the regular meeting of Huizhong every Monday, Huang Zheng, the person in charge of steam China, expressed his concern. Steam China has been online for more than a week, and all data have performed well. However, the pool of Chinese game players is so large that while steam China attracts new game users, the game data of Tencent Netease perfect and other companies will inevitably decline.

Therefore, Tencent is now directly moving out of the killing move to be its own TGP platform, and this platform not only does end games, but also does page games. Originally, Tencent has embedded page game portals in QQ games and QQ space. Now TGP also has to do it. It is clear that it is to compete with Huizhong's Zhongle platform for users.

"Mr. Huang, don't worry too much. As a computer client platform, TGP has limited impact on our Zhongle platform. Unless there are enough TGP users, it won't have much impact on our Zhongle platform." the speaker is sun Huifang, the current head of page games department. She was promoted by Li Yifei, a veteran of Huizhong, both in ability and vision, All very good.

"Moreover, in fact, I don't think you need to worry too much about TGP winning steam China. End games are not like mobile games or page games. The R & D cycle of end games is long and the investment is large. It takes a long time for Tencent TGP to accumulate a number of high-quality games like steam China.

At present, there are only a few companies with the strength of end game R & D in China. The game source of TGP can only be placed abroad. Although Tencent has more influence than us in China, it is afraid that it can't compare with valve in the foreign game industry. If Tencent wants to win the cooperation and trust of many game developers, it may have to spend a lot of money, effort and time. At that time, we steam As long as China does well, it should be invincible in the field of domestic game platforms! "

Sun Huifang's words were influenced by Fang Zhe. In the past, Huizhong entered many fields and businesses, either not or only. Perhaps he stayed in the United States for too long. Huang Zheng didn't understand the domestic environment. This made him make a fool of himself in front of Fang Zhe and Huizhong. However, Fang zhe hasn't planned to change his mind for the time being, Despite the cooperation between Huizhong and valve, Huang Zheng's vision and pattern need to be cultivated, but his ability to handle affairs is not poor.

From the planning to the operation of steam China, Huang Zheng has made a lot of efforts to cooperate with overseas developers in the Chinese translation of many games. Only Huang Zheng can deal with these relations. Therefore, Fang zhe feels that Huang Zheng may have some deficiencies in further development, but it should be appropriate to stay in his current position.

"I heard from Li Shuo that there are many new users in YY. They have taken a lot of advantage in our steam China public beta!" Fang zhe complained. Huizhong is a shareholder of YY, but it only ranks fifth among YY's shareholders. Li Shuo is a director sent by Huizhong to YY. Fang Zhe heard him talk about the situation of YY in the last week, so he had this complaint in his heart.

"Mr. Fang, I think we should make our own voice chat software independently. With steam Chinese users, we can completely support this plate. The technology of voice chat software is not complex, and we don't need to completely let YY take advantage!" a senior executive of Huizhong said along with Fang Zhe's words.

Other senior executives of Huizhong also echoed a few words. Everyone felt that with the number of users and growth potential of steam China, the demand for voice chat would only increase, and this should not be cheap to others.

Fang zhe thought about it. In fact, he also thought about developing his own computer-based voice chat software based on steam China. There were similar personal community software on steam in previous generations. In addition to the player's personal information, the software can also add game friends and chat with game friends. It is probably an embedded version of YY.

However, Fang zhe doesn't want Huizhong to compete directly with YY yet. Huizhong is a shareholder of YY. Secondly, Fang zhe hopes that YY can compete directly with Tencent QQ on computer-based personal social software, which can also drag part of Tencent's energy and leave more development space for Huizhong's wechat. If Huizhong directly starts to make chat software now, There is no need for YY to compete with Tencent QQ. YY has to break up with Huizhong first. Even President Lei, the middleman who introduces Huizhong, is not easy to do.

Moreover, even if steam China joins voice chat, it is nothing more than to facilitate users and increase user stickiness. In fact, it has little impact on the overall development of steam platform. If simple voice chat does not extend to live broadcasting and other fields, there is no good profit model. In previous generations, in addition to YY, Tencent also made QT and perfect Shanda also made similar voice chat software, But in fact, only YY later developed by transforming live broadcasting, and the others were minor.

"The player's personal community will continue to develop according to the previous plan. If the steam built-in voice chat, we will strengthen cooperation with YY for the time being and let them provide some technical support, which is equivalent to using YY's voice chat service in principle.

Voice chat can only be regarded as icing on the cake for the development of steam China. In contrast, we should consider the construction of player community, including live video broadcasting of the game, hand-made games around the game, IP based games in cooperation with R & D providers, and the development of derivative animation and mobile games. These should be the focus of our consideration. "

Fang zhe finally set the main tone for the future development of steam China. In terms of game source, they don't have to worry too much about docking with foreign steam. At most, they make some efforts in audit and Sinicization. Therefore, community construction and derivative development are the key development direction of steam China in the future.

On February 28, the last day of February, the 15th day of the first lunar month, less than a week before steam China went online, when the whole game industry and major Internet companies such as Tencent and Netease were paying attention to steam China, wechat, the mobile chat software of Huizhong, which had been dormant for more than half a year, quietly updated version 2.0 globally.

In this update, there are two keywords like the above, "voice". Wechat 2.0 officially launched the voice chat service, which is the first mobile chat software to provide this service both at home and abroad.

Voice function is icing on the cake in computer social software, but it plays an important role in mobile social software!