Chapter 230

On August 14, Sina Weibo officially began the internal test. Fang Zhe, who has always paid close attention to this, also registered Sina Weibo for the first time.

It is said to be an internal test, but in fact, Sina has opened a wide range of registration this time. In addition to most ordinary users, it has also invited some film and Television Artists, stars and celebrities in order to conduct a comprehensive test. Is microblog, a relatively new social way in China, feasible.

Microblog is a new social mode, which is different from the past QQ one-on-one or group chat. Microblog supports strangers to pay attention to social networking. You can view the people you pay attention to without caring about the people who pay attention to you.

It can be said that this social model is tailor-made for artists, stars and other celebrities. In the past, stars wanted to interact with their fans in a few ways. Although post bars have become popular in the past two years, few stars will interact with fans in post bars in person. In addition, there are some interview programs, concerts or fan meetings, Occasionally you can interact with your fans.

But generally speaking, the cost of interaction between stars and fans was still very high in the past, but now the emergence of microblog has just solved this problem. Fans pay attention to stars and understand the dynamics of star releases. Stars can choose to interact with fans or ignore fans. This is a very good way for Stars to interact. Stars invited to participate in the internal test, scramble for!

Sina has great influence in the domestic media industry, so many stars sell Sina's face. Among the stars invited to participate in the internal test this time, there are 40 or 50 popular stars plus some old stars!

Popular actress Yao Chen is one of them. Because of the "latent" fire broadcast in February, Yao Chen is now hot and purple.

In the past, like other stars, Yao Chen updated his Sina blog and saved millions of fans. However, although blogs can also absorb powder, the maintenance cost is too high for stars. Posting a blog is equivalent to writing a composition for the college entrance examination. It's not selling chicken soup or telling stories.

For a long time, fans are tired of watching and stars are tired of writing. Therefore, many stars rarely update their blogs after the initial freshness has passed.

Therefore, when the groom invited Yao Chen to participate in the microblog internal test, Yao Chen opened her Sina microblog for the first time. With the millions of fans accumulated on the blog and the microblog recommendation after new users registered, the number of fans on the microblog she just opened also rose slightly!

"Hello, I'm Yao Chen. I've opened Sina Weibo!" Yao Chen released a short microblog message. In less than a few minutes, there were more than a dozen comments and likes. This is much faster than the response speed of fans after the blog was released. Of course, the most important thing is that the cost of her microblog is really low. She doesn't have to think about so many chicken soup or stories, You don't have to write a long speech.

Sina officials, when inviting Yao Chen to open the microblog, also sent her a microblog user manual, how to accumulate fans, interact with fans and many other functions.

Yao Chen, who has just started microblogging, has a lot of fun like a child who sees a new toy. Every few minutes, Yao Chen will see the number of his fans, which has increased by dozens or hundreds. This mood makes her feel very happy. Star stars are most eager and expected to be noticed, and now the growing number of fans, Has quietly satisfied the psychology of stars like Yao Chen.

More than an hour later, Yao Chen released the first dynamic, which has more than 1000 likes, hundreds of comments and more than 600 forwards. This data is nothing in the era when microblog dynamic likes were not called stars in later generations, but now microblog has just been opened, and Yao Chen's total number of fans is only more than 10000. This dynamic record is very powerful!

The response and interaction of fans are much better than her blog with millions of fans. Under the comments, there are all kinds of praise, congratulations and blessings. Yao Chen and the staff of Yao Chen's studio were delighted.

It seems that they were invited to open the microblog this time. It's really right. The microblog is really a sharp tool for fans. If the operation is good, Yao Chen's popularity can be more than doubled than now!

Fang Zhe, the big boss who just opened the microblog, also registered the account "the earth is not quiet" on the microblog. Then, with the recommendation of the system, Fang zhe paid attention to Yao Chen and became a fan of Yao Chen. He also forwarded her microblog with a sentence: ha ha, I also opened it!

However, now Sina has not launched real name certification, celebrity certification, etc., so no matter Yao Chen or the melon eating crowd, they don't know that there is a young billionaire who likes to join the fun like them.

Fang zhe still remembers that the most popular female star on the microblog in the past few years when the microblog was just born should be Yao Chen. The number of her fans has always been among the top female stars on the microblog.

Even Yao Chen at her peak was called "microblog Queen", which shows her popularity and strong appeal in microblog at that time. However, later, because of the refugee incident and Yao Chen's less frequent updating of microblog, she slowly faded out of sight from the public opinion topic center of microblog!

In 2018 before Fang Zhe's rebirth, basically, domestic and foreign stars, celebrities, companies, government agencies, news and television stations, marketing numbers and other people or organizations with various identities opened microblog accounts. Xie Na, the star with the most fans on microblog, even broke the Guinness world record by relying on the number of billions of fans!

It can be seen how huge the popularity and influence of microblog is. With this huge influence and media communication ability, microblog has become the most dazzling symbol and representative in the era of new media and we media!

Fang zhe casually turned twice on the microblog. The current microblog is many times worse than the microblog before his rebirth in terms of function and user experience. Therefore, Fang zhe just played for a few minutes and lost his interest in brushing the microblog.

However, he convened the leaders of various departments in charge of Huizhong's operation and held a short meeting. The content of the meeting was also very simple. Explore and establish we media marketing schemes such as microblog as soon as possible, and strive to seize the highland of we media marketing!

The leaders of various departments are still unfamiliar with the word we media, but for microblog, although the word is a new word, everyone is very familiar with the product. Isn't this the Chinese version of foreign twitter!

As early as the end of last year, Huizhong's overseas operations department began to publish and market Huizhong's overseas games and several tool software on twitter. Therefore, for the microblog operation very similar to twitter, the leaders of all departments patted their hearts and guaranteed that it was absolutely no problem!

In less than two days, Huizhong's game products and some departments have successively opened microblogs. The first battle of Huizhong's microblog marketing is the Chinese version of "Plants vs. Zombies" launched in China in mid August!