Chapter 166

It must be false to say that Fang Zhe and Huizhong are not making money to play games. Up to now, Fang Zhe and Huizhong have never played a game that is not popular. Maybe Huizhong has a fever in the future. Fang zhe may consider playing this game. Just like those commercial directors in the film industry, they occasionally make literary and artistic films that do not make money, To win all kinds of awards and prove to others that you don't only have money in your eyes.

At present, if the three consumer games are done according to the idea of commercial games, the achievement of "fruit consumer music" is the best lesson. Mild leisure and entertainment games can never be made from the starting point of commercial money. The first factor for such products to succeed is to make them fun first.

Only when it is fun to play, can light casual games become popular, sweeping and attracting millions of users. Happy landlords, happy xiaoxiaole and candy legend are all such games. A heavy krypton game must not be a light game, and there will not be enough user groups.

To understand this, Fang zhe finally realized that he had always felt that the difference between his two classic products, fruit Xiaole and happy Xiaole in his previous life, and candy legend, lies in the core idea of the product. First make fun games, and then consider making money. This is the magic weapon for this kind of products to accumulate tens of millions of users.

"What's your name? What are you responsible for?" Fang zhe wanted to understand the reason and asked the man with glasses who gave him ideas.

The eye man looked at the boss Li Mengwei. Li Mengwei said nothing. He opened his mouth and replied, "Lu Xianhui! The planning of our group!"

At this time, Lu Xianhui's heart is quite uneasy. He doesn't know what his fate will be after he speaks his name. Maybe the boss will fire himself because of his accusation, maybe he will be reused and promoted, or maybe he will leave a good or bad impression in the boss's heart.

Fang zhe smiled and said, "I thought you were a programmer. I didn't expect it to be a planner!"

"It used to be, but then it turned to planning!" Lu Xianhui explained.

"Oh? It seems that you have a good idea!" Fang zhe said with great interest. Generally, when the program turns to planning, you feel that the planned scheme is very problematic. You are more competent and bolder than planning. Just like this one in front of you, you simply plan directly.

"Your idea is really good. This game was thoughtless when the company set up the project. On behalf of the company, I am here to apologize to all of you who participated in the production of this game.

From now on, the company and I will reduce the degree of intervention in the follow-up production of your game and give you greater production freedom. Of course, you don't have to worry about the company's resource investment and KPI assessment. Recently, the company's KPI assessment system will be reformed and a set of assessment scheme will be specially designed for your group and this game! "

After Fang zhe solemnly said these words, everyone present was stunned!

The boss is apologizing to them?

Everyone here is no exception. This is the first time they have been apologized by the boss of the company since they joined the work. Let alone the boss, even the immediate superior leaders rarely see the leaders apologize to their subordinates.

The worry and anxiety of everyone in the meeting room disappeared. They felt the trust of Fang Zhe and the company in them. Even now, the project performance of their group is not ideal, Fang Zhe and the company have not lost confidence in them. Because of Fang Zhe's trust, others in the team finally spoke and began to seriously find problems and discuss solutions.

The negative emotions in the meeting room were swept away. There was no imaginary scolding and who was carrying the pot. Everyone just discussed the problem. Fang zhe participated in their discussion, but more often, he only listened without saying. His silence was the greatest encouragement to them.

After more than two hours, the meeting ended, and their group also discussed a feasible solution to update a new version as soon as possible. The new version will close most payment points in the game. At the same time, they will patiently adjust and modify the game according to the feedback and opinions of players. First, ensure the retention rate of players so that players can stay in the game, At the same time, redesign the game playing method and take fun as the first element of subsequent version updates, rather than making money.

...

The disastrous defeat of "fruit Xiaole" not only taught their R & D team a lesson, but also taught Fang zhe a lesson. Fang zhe finally understood that it does not mean that it will be successful to move and change the classic selling games in previous lives. Even if he made many adjustments and optimizations according to his own experience, the results and results are still unpredictable.

At the same time, Fang zhe also felt that it was time to adjust and delegate power to the following production teams, especially in games with non creative themes, his intervention could easily lead to the production team's hands tied. In previous lives, many companies have proved this with blood lessons, because the boss's words made the production team change again and again, Finally, the producer and team lost control of the whole product, resulting in the failure of a game.

Therefore, Fang zhe decided that for mature theme games such as Sanxiao, he would give some reference opinions at the time of project approval. In the follow-up, he would let the production team lead the content and direction of the game and give them enough trust.

At the beginning of March, Huizhong introduced a new KPI evaluation system. In the past, the biggest standard for the evaluation of Huizhong's KPI evaluation system was the profit of the project team or department. For products that were not online, the completion of game development progress was evaluated. After this adjustment, game data will be added to the evaluation system as other criteria for the evaluation of Huizhong's game department, For example, retained data in the game, active users, etc.

The purpose of introducing this set of assessment is also to reduce the R & D and production thinking of the game department. In the past, KPI assessment was directly linked to the bonus of the project team, resulting in the production and operation team, which is likely to ignore the overall or long-term operation of the game in order to improve the performance, Join some things that sacrifice the player experience and even stimulate consumption activities in the short term.

Generally, a game will sacrifice the game experience and stimulate players' consumption in the middle and late stage of operation. Now, the fruit games and the free game don't step on white blocks, which have been online for more than half a year, have this development trend. This fruit Xiaole is the best proof, because it is a free game, Therefore, including Li Mengwei and the production team, under the stimulation of KPI, it is easier to sacrifice the player experience in order to stimulate players to pay.

Fang zhe believes that after the introduction of the new KPI assessment system, all game production teams of Huizhong will be more concerned about the game experience of players when making games in the future, reduce the interference of profits on their game production, and make them have the patience to polish a product and find a balance between profits and playing methods.

Only in this way can Huizhong create an S-level team, not just relying on the creativity "copied" by Fang Zhe to make pseudo-s-level products. Fang zhe hopes that even if Fang zhe doesn't have a "plan" for them in the future, they can make excellent games!