Chapter 937

When Zhang Yaping met Zhang Ke for the first time, in the middle of 1995, Jinhu officially launched their first VCD player in Jianye. At that time, he learned the charming charm of business talent from a young man who was only 17 years old at that time.

Of course, none of the men who can sit in this room today will doubt their ability, IQ and talent. Without an innate self-confidence, how can they reach the peak of life and become a member of the world's remarkable elite group before the age of 40? Take Xiao Jincheng for example. When he was studying in the United States, he only had the ability to invite his girlfriend to eat soup and solemnly proposed as a future billionaire. Such a character is still willing to be driven by the young man who is only 20 years old to explore the overseas market of Jinhu.

Looking at Zhang Ke coming in, Zhang Yaping stood up with Su Jindong, Ding Huai and Xiao Jincheng, smiled and said, "just come and sit down at will, which will disturb Ke less beautiful scenery on a beautiful day..."

"It doesn't matter. I have nothing to do. I like to sit and chat with old friends..." Zhang Ke smiled and asked Zhang Yaping to sit down with them. Tang Jing and Zhai Danqing sat down and listened to them.

At this moment, Chen Xinsheng also came back from the banquet of delfasi. With Su Jindong, Ding Huai and Xiao Jincheng, as well as Tan Yunsong, the chief scientist of Oak Park, most of the core management of Ida are in this room.

"In this electronic exhibition, Jinhu should come up with new products that surprise the world," Zhang Yaping said with a smile. "In recent years, I'm used to this expectation."

There is really nothing worth keeping secret about the things to be displayed in public tomorrow. In front of old friends, there is no need to keep the suspense until the last minute. Zhang Ke smiled and said: "At present, only iplayers that Jinhu can get hold of are iplayers. It will launch several * * type digital radios and two iplayers with radio functions - one with battery and one with dry battery," he turned his head and said to Zhai Danqing, "Zhang is always our old friend, and we always give some gifts to our old friends..." he said to Zhang Yaping, "Our mobile phone products have some shortcomings, so we won't show up."

Jinhu does not have much brand awareness in overseas areas. It is convenient to release new products through electronic exhibitions. However, electronic exhibitions are usually the stage for many electronic manufacturers to display the latest technical achievements, and are more oriented to professional peer manufacturers or agents. Excellent products and industrial design will not receive special attention in electronic exhibitions. If they compete for technology, Philips Digital Technology Mobile phone technology is several levels higher than Jinhu.

Zhai Danqing brought the latest iPlayer from Jinhu. Zhang Yaping opened the packing box, looked at the simple and lively aluminum wire drawing casing, and said with a smile: "IDA's products are always elegant and excellent in the design of product functions - I heard that you bought a company with digital FM chip technology in Rb last year, and I was wondering when you could see your products integrating this technology - Philips is too conservative in this regard."

"Each has its own advantages. Jinhu has such technical heritage as Philips. Why bother to do these small efforts?" Zhang Ke said. He is not entirely untrue. He has the intention to compliment Philips. Philips has never made outstanding achievements in the consumer electronics market because it is too conservative.

Philips has accumulated a lot of technology. Zhang Ke remembers that Philips first launched a mobile phone with digital radio function, and Zhang Ke also wants to integrate digital FM technology into the mobile phone——

Since Nokia launched its first mobile phone with games at the beginning of the year, it has been very popular in the market. Even without previous experience, the entertainment function of mobile phone should be highly valued by mobile phone manufacturers.

However, adding the radio function is not simply wrapping the digital radio that has begun to come out with the adhesive tape of the mobile phone. Adding a digital FM chip will greatly improve the performance of the mobile phone's audio processing chip, and relying only on the computing power of the mobile phone's baseband chip will be insufficient. It is necessary to add an additional microprocessor chip to increase the performance With the addition of energy consumption, in order to maintain the standby time, the performance of the power management chip also needs to be improved. The volume and weight of the mobile phone can not be controlled in order to give full play to the product and industrial design ability.

Because it has long focused on the research and development of the core technology of iPlayer, Jinhu has strong technical strength in audio processing chip, and has also obtained the complete technology of embedded microprocessor from Deyi. However, when it comes to integration, it is much more difficult than building blocks. If Jinhu wants to solve the difficulty of baseband chip plus microprocessor mobile phone architecture, it must first understand the technology of baseband chip.

Cheng Hanzhang has been looking for a suitable candidate for the research and development of mobile phone baseband chips for Jinhu in the United States. It was not until early March this year that he invited the Chinese American Xu Shengzhi from shengkexun company to ess to lead the mobile phone chip research and Development Department of ESS. Xu Shengzhi can be said to be one of the most outstanding people in the circle of Chinese scientists who study baseband chips, but few people think Jinhu is right when Xu Shengzhi joins ess What are the ambitions of baseband chips.

Since the advent of digital mobile phone technology, almost all large semiconductor manufacturers have tried to develop baseband chips, and only seven have succeeded. IBM has failed twice, Intel has failed twice, amd has failed once, and Samsung has failed three times

Ida's 1998 budget invested more than $400 million in the R & D system, and more than $160 million was allocated to ess as pure R & D funds. Zhang Ke made a firm decision on this.

With such a large investment, even if it is unable to develop * *'s mobile phone baseband chip technology, it can greatly enhance Jinhu's ability in mobile phone function scheme architecture and product design - Nokia has never mastered * *'s baseband chip technology, but its ability in scheme architecture and product design is the key factor for it to finally reach the top in the global mobile phone market.

In Zhang Ke's past, domestic mobile phones had a good time in 2003 and 2004, and even overwhelmed the position of imported mobile phones in the domestic market. However, Nokia, Motorola and other overseas mobile phone manufacturers used their absolutely dominant mobile phone development and design capabilities to launch the "machine sea" strategy and release hundreds of new models in a short time, It forced domestic mobile phone manufacturers to face the challenge tired, and it took only more than half a year to completely submerge domestic mobile phones. Due to the slow action of domestic mobile phone manufacturers and excessive hoarding of old models, there is a large backlog, and the subsequent losses wipe out all the profits generated in the previous two years.

At this time, Jinhu's mobile phone design ability only stays on the existing functional modules and splices the existing functional modules for mobile phone design. The design cycle of a new mobile phone in Jinhu does not need three months. Jinhu has product development and design departments in Beijing, Tokyo, Seoul, Singapore, Hong Kong and other places. It is no problem to launch 20 or 30 mobile phone models a year, But in so many mobile phone models, there will be a lot of duplication. Up to now, Jinhu has only released six new mobile phones this year. It is also considering sending three new mobile phones around New Year's day, which is almost the best performance of Jinhu's mobile phone design ability.

At this time, to add new functional modules, such as FM radio, we must rely on the technical strength of Ryder instrument or other baseband chip manufacturers. Jinhu ranks fourth in the domestic mobile phone market, but its mobile phone sales in 1998 could not exceed 1.6 million pieces. This achievement should be translated into the global mobile phone market, accounting for less than 1.4%, which is really nothing. Not to mention whether the requirements of Jinhu will be valued by Deyi and other baseband chip manufacturers. Even if they are valued, the cycle of developing new solutions will take at least six months to a year, and the cycle of launching new mobile phones will be longer.

The domestic mobile phone market is still in the development period, and the profits of major mobile phone manufacturers are extremely rich. They have just entered the golden age, and the fierce competition has not yet come. Otherwise, with the technical strength of Jinhu at this time, they still can not cope with the "sea of opportunity" tactics of overseas mobile phone manufacturers such as motorcycle roto and Nokia.

Zhang Ke's mind is running a horse. He has considered so many and so far problems from digital FM technology. Fortunately, Zhang Yaping carefully appreciated the iPlayer with digital radio function that will be released at the electronic exhibition tomorrow. He didn't pay attention to Zhang Ke's distraction. After playing for a moment, he said with emotion: "Jinhu can always lead other manufacturers in developing high-end products. I believe that the future global electronics industry will have the due position of Jinhu..."

"Not to mention the past, but now, perhaps for a long time in the future, in the overseas market, 'made in China' is simply a label of inferior products. Needless to say, this is the image of our national industry," Zhang Ke held his hands on his knees and gently breathed out, "To completely change the image of the national industry is an extremely difficult task with a long way to go. I have a dream. I think Chen Xinsheng, Su Jindong, Ding Huai, Xiao Jincheng and Tan Yunsong also have this dream. That is, they can do their best to do something for this. One day, Aida will become a national brand that makes Chinese feel proud and proud Some have achieved success - president Zhang, what is your dream? "

"..." of course, Zhang Yaping knew what he was talking about, but he didn't expect Zhang Ke to start the real topic with such exciting words.

Tang Jing, who was sitting on the side, looked at Zhang Ke obsessed. After a long time, she carefully smiled with Zhai Danqing and said, "I just like Zhang Ke's appearance at this time, especially domineering and charming... What do you like about him?"

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