Chapter 1178

Huarui held a training meeting in Beijing, mainly for the convenience of foreign medicine representatives who came to do the training.

Like other kinds of salesmen, the threshold for pharmaceutical representatives is very low. Even if they are able to speak well, they can meet the basic requirements. Sometimes, the shy salesmen are still in full swing.

However, it is not so easy to improve the level of existing sales representatives.

As a result, large pharmaceutical companies are actually very strict with their medical representatives. Take Americans as an example, beauty pageants, models or equestrian princesses are the objects that major companies are vying to invite. The next level is girls with sweet looks and outgoing personalities, or boys who are good at group sports. In addition, they have good academic performance and are humorous, People with good family background, special race and skin color, even good at cooking and trumpet playing are also available.

In a word, when large pharmaceutical companies recruit pharmaceutical representatives, the first level they require is good basic conditions, and the second level is skills that need long-term training.

As for the skills needed by the medical representatives themselves, they are actually trained in the later stage.

No pharmaceutical company is counting on the school to train its own pharmaceutical representatives.

As far as China is concerned, in the decades of pharmaceutical sales history, there is no pharmaceutical representative. From the beginning, naturally, it has to rely on training.

At present, Huarui's sales departments all over the country rely on the gift giving mode to survive on the one hand, but also because there are no competitors on the other hand.

But this time is not long, and Yang Rui does not want the medical representatives to grow savagely like this. At that time, it will be troublesome for them to become gift giving representatives.

After all, apart from giving gifts, there are some things that medical representatives can learn. At the very least, they should be familiar with their own medicines and make suggestions on indications and contraindications to doctors.

A little more advanced, medical representatives usually contact more hospitals and patients than doctors, which also helps to find out the super indications of drugs.

All drugs have super indications. For example, Viagra, which was originally used as a heart medicine, can make the corpus cavernosum soft. Then, the indications of the heart medicine Viagra actually exceed its standard indications.

Drugs currently used in the pharmaceutical industry are basically in the form of compounds. In this case, there are always drugs with super indications. Drugs without super indications are just like drugs without side effects, which can not exist under the current scientific and technological conditions.

If we can find the super indications, for pharmaceutical companies, it is to eliminate the revenue doubling plan of phase III clinical trials. Of course, most of the super indications are found in the laboratory, but the training of medical representatives is also necessary.

In addition to the sales itself, Huarui also hopes to train pharmaceutical representatives in meeting organization, inviting personnel, public relations and marketing.

This belongs to Chinese characteristics. If the representative office of a certain province wants to organize a meeting abroad, it can directly pay a professional meeting company. But in the 1980s, people who could organize meetings were all in various state units. Naturally, Hua Rui had to undertake part of the work himself.

In this way, at the beginning of the new year, "Huarui pharmaceutical short-term training meeting" has a long training item, which makes the newcomers feel weak.

"It's arranged from morning till night. I don't have time to go out for a round."

"Don't go out to play. There's no time for a drink."

"This is just three days of training. What about the schedule for the next few days?"

Sun Mingzhe stood in the lobby of the hotel, listening to the comments of people around him, and his heart was also filled with uneasiness.

If we go on like this, how can we find the right time to stand in line?

Now is an excellent opportunity. In another half year, Huarui's sales organization will be expanded at least two or three times, and the sales representative office based on the province will be more than doubled. At that time, the head of Beihe provincial pharmaceutical representative office may not be able to stand in front of the team.

Of course, he doesn't have to stand in line face to face, but he has to meet Huarui's big guys before he can make a final decision.

Sun Mingzhe squeezed out a seemingly kind smile and said with a smile, "training doesn't need to come to every class. Is there always time to skip class?"

"The people from the headquarters will come too. I don't know if they can escape." The man on the left stretched out his hand and said, "I'm Chen Bonian from Hunan."

"Oh, I'm sun Mingzhe from Beihe."

"I know that you put forward the marketing strategy of sanatorium and nursing home?" Chen Bonian patted his head and was surprised. "Before I came out, I asked them to implement the new strategy. If we win the sanatorium and nursing home in our province, our sales will increase by at least 30%."Sun Mingzhe's smile can not help but brilliant many: "I also patted my head to think of, did not expect to be useful."

"I wish I could come up with such an idea. I read the company's bulletin and gave you a reward. "

"There is a bonus." Sun Mingzhe laughed twice and couldn't help showing off: "I used it to buy a house."

"Well, that's a good idea. I'll think about it when I go back." Chen's bonus is obviously not in the minority.

The next one joined the chat and said, "now there are too few drugs in the company. I think we can act as agents for other companies. Do you know? In American health insurance, one third of the medical expenses spent in one's life are spent in the last three months of one's life. There is still a large market we can take advantage of. "

"Be careful. This is a discussion about the strategic direction of the company." Chen's nerves are very sensitive, probably because he is older and experiences more things.

"It's OK. We're not a government department." The other party was stunned and said with a smile, "I forgot to introduce myself. I'm Zhou yingyao from the Sales Department of the headquarters."

"Ah, it's Shangguan." Chen Bonian laughs like a joke.

Zhou yingyao said with a smile: "I don't dare to be an official. It must be our Minister Dai Feiming at least."

"To act as a pharmaceutical agent for... Other companies is what Minister Dai means?" Chen Bonian asked softly.

Zhou yingyao laughed: "I don't know what the minister thinks. I'm a pawn. I'll go as the leader says."

"Never move forward."

"Not really."

Sun Mingzhe was also moved in his heart and said: Minister Dai is the head of the sales department, and he is also a non Hedong person, which is very suitable for him.

Thinking about this, sun Mingzhe said with a smile: "all the people who work in the headquarters are our leaders. Leader Zhou, I'll be the host. How about you book a place and let's have a drink and talk? "

"Drinking is OK. Just call me Xiao Zhou."

"That won't work, that won't work." After a moment's discussion, sun Mingzhe asked Zhou yingyao to invite Minister Dai on his behalf, which was also promised.

This time, there are only a few persons in charge of the sales department from other places. Even if sun Mingzhe doesn't say, Dai Feiming wants to see them anyway.

The free time is only today. After a little discussion, it's dinner time.

Sun Mingzhe went back, made some adjustments and went downstairs. He saw Yang Rui wandering at the door, looking like he couldn't find his way.

Sun Mingzhe wanted to get to know each other. After all, they had a long history. However, time was too tight. He raised his hand and looked at his watch. Considering Yang Rui's ranking in his notebook, he could not help shaking his head. He said to himself: I don't know how long it will take to meet and talk. It's not as important as meeting Minister Dai first.

In this way, sun Mingzhe walked around for a while and went out quietly.

The restaurant is near the left. It's like walking for a few minutes.

When sun Mingzhe entered the private room, Chen Bonian and others had arrived. They sat down at a big table and had a good time.

After a brief introduction from you to me, sun Mingzhe made a clearer analysis of the factions in his mind. In addition to the traditional positions of sales director, personnel director and so on, Chen Bonian also met two researchers from Huarui laboratory.

This makes sun Mingzhe slightly raise his evaluation of Yang Rui. If the relationship between Huarui laboratory and Huarui pharmaceutical factory is so close, Yang Rui, as the director of Huarui laboratory, is naturally more important than a pure consultant.

In his heart, sun Mingzhe raised Yang Rui's level a little, but he still couldn't surpass Minister Dai. He felt a little regret and disappeared.

Just thinking about this, director Dai came in, but unexpectedly, he didn't sit on the main seat.

"Just a moment, everyone. Have some tea. You're not hungry." Dai could not see his age. He had a clean beard and a little white face.

Everyone said they were not hungry, and sun Mingzhe also said so, but his heart was full of curiosity: is Minister Dai and other people the boss of his faction?

Those who are higher than Minister Dai are the first veterans of Huarui, and most of them live in Hong Kong. Sun Mingzhe can't help hesitating. If Minister Dai is on the side of Hong Kong people, is he still relying on the past?

Thinking about it, I saw another more handsome man come in.

"Oh, here comes director Yang." Dai immediately stood up and led Yang Rui to the main seat.Yang Rui sat down and then pressed his hand with a smile, indicating that everyone was seated.

Looking at Yang Rui's young and handsome face, sun Mingzhe said: "what about me?

……