Chapter 997

"Swordsman love online", an online game that only a high level can really experience the fun of the game!

"By the way, Minister Qiu, remember, we must prevent the number theft incident. Now the player's level is very high. If the number is lost or stolen, the blow to the player is self-evident!" Lin Feng exhorted.

Qiu Xin nodded. In fact, this problem is not only about swordsman online, but also about all online games. Although the "second world" launched the "Second World DNA" anti-theft "black turns", although millions of people bought them, more players didn't buy them because they were too expensive. If there is a Trojan horse number theft incident, these players who did not buy these anti-theft tools must have suffered a heavy loss. The disappointment and depression at that time can be imagined. Although the players were stolen, to a large extent, they landed on some unhealthy websites or gossip forums, and were planted Trojan horses without knowing it.

To some extent, this is the player's fault. But the customer is God. God is depressed. God is unhappy. Unfortunately, these enterprises or companies need God.

"Everybody, is there any good way?" Lin Feng asked, tapping his fingers on the table.

People, you look at me, I look at you, there is no good way for a while. All the methods have been used, such as the price reduction of anti-virus software, the introduction of absolutely safe anti-theft tools, the introduction of electronic security card, etc. but either the players are too troublesome, or the players don't want to spend more money. As a result, the number robbers are extremely rampant, and the "second world" network security department is particularly troubled.

"Boss, I think the best way is to let all players install our" net shield "to protect the computer. Now our company's "net shield" has been able to protect 100% of the Trojans on the market, 99.7 virus (that has been found, but there are absolutely those viruses that have not been widely popular in the market, conservative estimate of 0.3%). As long as players install one in the computer, it can basically eliminate the number theft incident, and also provide protection for the player's computer! "—— Zhang Yuan, Minister of network security department, said.

Lin Feng has a look at Li Yuan, the man who developed the net shield for her company. He was also Liu Yingying's former classmate. Later, at a classmate gathering, Lin Feng met him. After learning that he worked as the technical director of "rising", he dug him up and became the director of the network full protection department of his company (Kevin Mitnick is invisible because of his special identity, There is no real power, but all resources can be mobilized through the authorization of forest wind.).

Li Yuan looked at Lin Feng and continued.

"Boss, at present, the key is to let these players willingly install our" net shield. " Li Yuan said with a frown.

It's not easy for players to install "net shield" willingly. There are too many anti-virus software on the market now. Although the price of "net shield" is low, it costs only 50 cents a day and only 15 yuan a month, many players are reluctant to use it. Quite simply, they have more "free" antivirus software to use. Of course, the so-called "free" does not mean that it is really free, but refers to the genuine anti-virus software that has been cracked. Anyone can download and use it for free.

Under the premise of absolutely free lunch, no player will be willing to pay for the things charged, even if it is only 15 yuan, only 15 yuan a month. In this regard, Lin Feng can only sigh that the Chinese are too poor. Of course, it can only be said that the Chinese people have been used to free things, and have forgotten the hard work and painstaking efforts of the creators. In Lin Feng's opinion, if you are not too short of money, please support the original.

"If players are afraid of spending money and are not willing to install" net shield ", then if we give" net shield "free of charge, then players are still willing to install it!" Lin Feng said every word carefully.

What, free—— As soon as Li Yuan heard this, he was in a hurry.

"Boss, this" net shield "is developed by dozens of our technicians day and night. If it's free, doesn't it mean it has no value at all. What do we technicians think? " Li Yuan stood up a little jumpy.

Although "wangdun" has sold millions of copies before, it only accounts for a very small market share relative to China's anti-virus software market, and the prospect is very bright. Li Yuan believes that with the development of the Internet, as more and more people use computers and connect to the Internet, the virus will spread all over the network like a plague, destroying the harmony and tranquility of the network. At this time, special protection tools like "net shield" are needed to protect users' safety and prevent computers from being damaged by viruses, More to prevent some privacy of personal information leakage, such as phone book, all kinds of account information and so on.

In Li Yuan's view, it's very reasonable for users to pay a little for the privacy that can't be divulged. If Lin Feng makes it free, it will not only make the painstaking efforts of the technicians who work hard to develop software disappear, but also give up the market with unlimited prospects.

Looking at Li Yuan blushing, neck thick, on the side of Qiu Xin and others quickly comfort, let it a little calm, not too excited. Everyone can understand Li Yuan's excitement. After all, it's a denial of their efforts to launch their own painstaking research and development for free.

Lin Feng didn't expect Li Yuan to be so excited. But think about it. When I was reading a novel on the "starting point Chinese website" that year (before rebirth), those authors also hated those who stole the post. After all, hard-working codewords have been stolen and pasted by a large number of people. It's really unfair and even cruel for writers who work hard for ten hours every day, suffer from cervical spondylosis, lumbar spondylosis, and sharp decline in eyesight. They may even suffer from various mental diseases because they sit in front of the computer for a long time, or suffer from long-term lack of exercise and lack of sunlight.

After waiting for Li Yuan to vent and recover, Lin Feng poured a cup of tea for Li Yuan.

"Li Yuan, I can understand your mood, but you have to understand that this is the market. Users are used to free lunch and are not willing to pay for anything on the Internet. Although they are willing to buy a piece of clothing outside, they are not willing to invest a little money in their own computer protection. This is the current situation in this society, which is one of the reasons why China's software industry can not take off. " Lin Feng said heavily.

The crowd nodded. In fact, in China, not only the software industry, but also the game industry. Originally, there were many excellent game development companies in China. Because of the proliferation of piracy, they could not make ends meet and finally went bankrupt. Even a multinational game company with a market value of nearly 100 billion US dollars, such as "second world", whose main game business is online games, an online game that cannot be pirated, This is forced by the harsh domestic environment. And the remaining, only a few stand-alone games, which are oriented to the consumer groups of players, are mainly European and American players, rather than domestic players.

It's sad to say, but it's reality!

"Since the market is like this, if we can't change the market for the time being, then follow the market! Linghu Chong said - some things we can't control, we can only control ourselves. Since the market is like this, we should change ourselves, adapt to the market, and then occupy the market! " Lin Feng said.

The crowd nodded. Although Lin Feng put forward Linghu Chong's famous words, quite a bit of a smile, but it is not wrong. People cannot change the world, they are assimilated by the world.

"What do you mean, boss? Is it possible to make use of the overall profits of the second world to make up for the free net shield Li Yuan said a little depressed.

In his opinion, what Lin Feng said is not impossible to assimilate with the market. After "wangdun" is free, relying on wangdun's leading anti-virus technology, it is enough to become the most popular anti-virus software. After all, for players, a free anti-virus protection software is absolutely necessary. And when facing different anti-virus protection software choices, players will definitely choose free, even if it is a little worse, not to mention the "net shield" technology is at the leading level in the industry.

The people who need anti-virus protection software are not only game players, but also more office workers. Their computer is more precious than the players. Compared with online game players, these people occupy more than half of the share of anti-virus protection software. If "wangdun" can occupy more than 90% of the market for free, "second world" can win a lot of popularity in the market with "wangdun", and finally turn these people into "second world" users.

China has a population of 1.3 billion, and young people account for about 400 million. Now the online game users are only tens of millions, and the market prospect is huge! From this level, the "net shield" is free, it is not impossible.

Lin Feng nodded and shook his head, which confused everyone, including Li Yuan.

"Ha ha, it's really a feasible way to make use of the overall profits of the second world for the time being to cover the expenses of netshield. However, it can only be temporary, not permanent‘ There are no loss making departments in second world. I believe all departments in second world can bring huge profits to the company as long as they are properly developed and well operated! " Lin Feng said.

Li Yuan had a blank face. Since "net shield" is free, how to make money!

Lin Feng smiles.

"Ha ha," netshield "is free only in the initial stage. In order to let as many people in the market use our company's" netshield ", it is feasible to choose free at the initial stage, but it will never be free forever!" Lin Feng made another statement.

Li Yuan is completely confused.

"Ha ha, we can imitate Tencent!" Lin Feng eyebrows pick, showing a sly smile.

Imitate Tencent—— When they were in a daze, they didn't understand what Lin Feng meant.

"Ladies and gentlemen, when Tencent first launched QQ, did it have a member service?" Lin Feng said.

"No!" The crowd nodded. When Tencent launched "QQ" at the beginning, it was completely free, only then it launched the membership service

When people thought of this, their eyes lit up and they seemed to have understood Lin Feng's meaning.

"Ha ha, so are we. We have launched the free version of "net shield". After it has occupied the market, we will launch the member version on top of the free version and add some advanced services to provide more convenient and faster services for players, so as to charge the member service fee. " Lin Feng said.

When people heard the words, they immediately caressed the music! Yes, it's a feasible way to follow Tencent's example and launch membership service. You know, since Tencent launched the "QQ" membership service, its profit has risen sharply. Although the players who open the "QQ" membership service account for one tenth of the "QQ" users, compared with Tencent's more than 200 million "QQ" users, only one tenth of the members, which is an extremely objective figure.

From this data, it can be said that a "QQ" user has a computer, and a computer needs an anti-virus protection software. If the member service is launched in the future, even if it is only one in 20, the profit of "wangdun" will far exceed the present.

Thinking of this, Li Yuan has been excited to start rubbing his hands. If so, then "net shield" now choose free, is undoubtedly a very successful business approach.

"By the way, boss, QQ members have a number of privileges. For example, when other QQ users go online, they can remind members, such as members upgrade faster, but our netshield can't provide these services!" Li Yuan said with a frown.

Lin Fengyan laughs.

"Li Yuan, we can provide more services than QQ. And it's definitely worth the money! " Lin Feng shook his head and said.

"What service!" Li Yuan was stunned.

"For example, after we launch the member version of netshield, we can automatically retrieve the latest version of software installed on the computer and provide automatic updates. You know, nowadays, there are more and more software installed on computers, but the corresponding latest versions of these software are also more and more. Not all users will search for updated versions of some software every day. To put it more bluntly, maybe many users don't know where to look for updated versions of these software at all. " Lin Feng said.

The crowd nodded. Isn't it? Although more and more people use computers, most of them only use computers to surf the Internet, watch movies and play games. As for others, they don't understand, don't understand and don't understand at all. As for updating these softwares, it's more like tianfangyetang.

If netshield provides this service, I believe many users will be very satisfied with this function.

"In addition to automatically searching for the updated software version, we can also provide the detection function for the user's computer hardware, so that the user can very clearly know the type of CPU, hard disk and graphics card in his computer, so that all players can have a clear idea. And we can also provide optimization services for computers to help users automatically check and kill system junk software and optimize services! " Lin Feng said.

Scared—— People were shocked when they heard that Lin Feng had integrated several computer optimization software and auxiliary software on the market. However, these software are very needed by players, and almost every computer is indispensable. But in the past, players had to install many software, and each time they wanted to open different software, which was very troublesome. Now, Lin Feng integrates them together, which undoubtedly saves many links for all users. I believe that there will definitely be users paying for this little convenience.

People like to be lazy. If you have fast and convenient software to use, you won't have to choose trouble. What's more, once you get used to this convenience and pay a little money for it, it's acceptable for users with good income. These people who are willing to pay are undoubtedly the potential game consumers cultivated by the "second world".

"Also, about the charging mode, I think we can expand it!" Lin Feng spread out his hands and said.

Expand the charging mode—— They didn't understand what Lin Feng meant.

"It's very simple. In addition to being a member with RMB, we can also provide phone card consumption. For many players who are not willing to run away, it is undoubtedly a good choice to use mobile phone or fixed line phone to recharge. You know, many people can call companies or administrative units for free, and they don't have to pay for these calls. They can fully recharge and become members through these calls! Anyway, for some administrative units, this amount of money is just a drop in the bucket. They have more than this amount of money for any meal. It's better for us to help them benefit the people! " Lin Feng said with a sly smile.

They all laughed at the words. Unexpectedly, Lin Feng even calculated this.

"And the most important thing. We can allow users to pay through the "second world currency" and recharge to become members of "netshield." Lin Feng said.

Ah ~ ~, people couldn't help crying out in amazement. Is it OK to recharge with virtual currency to become a "net shield" member—— People are a little silly.

Seeing the expression of everyone's consternation, Lin Feng has a look of you and so on.

"Everyone, you should know that our company's main profit project is online games!" Lin Feng said, tapping his fingers on the table.

The crowd nodded. As for the two heads of the hardware development department, he Guoyuan and Lu Zhiyi were embarrassed“ The hardware development department of "second world" has more than 10000 employees worldwide, but its profits are less than one tenth of that of the game department with only thousands of employees. In particular, the two major hardware development departments account for more than half of the company's funds, which makes them ashamed! Every meeting, they are a little embarrassed!

"Everyone, you should know that there is only one way to get game money in online games - Games! If players want to become members of netshield by using virtual currency, there is only one way - game! But the game needs to consume the point card, consume the point card, can bring us the profit Lin Feng said.

Brilliant—— After hearing this, Qi chao Lin Feng gave a thumbs up. He was too smart. Every link counts every user. In particular, this move is more "toxic". When users who spend RMB to recharge their membership find that many people can become members without spending RMB and only using a little virtual currency, it is definitely unbalanced. Once there is an imbalance in mind, coupled with the official publicity, I'm afraid I will enter the game world to try. With such a try, you may become a loyal fan of "second world".

"Li Yuan, as for how to integrate, it's up to you. I believe it's not a problem for you and your technicians!" Lin Feng said（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)