As a well-known IT entrepreneur in China, Ding Lei founded Netease and became one of the four major portals in China. What a scene it used to be, it has the courage to create a new situation of it in China. Unfortunately, with the collapse of the Internet bubble and the delay in finding no profit items, the market value of NetEase has shrunk dramatically, or even on the verge of bankruptcy. After that, Lin Feng finally got financing. When the domestic online games were in full swing, he finally made a 2D round (Q version) online game based on the four famous Chinese books journey to the west, and was ready to test the online game market again.

For the dream journey to the west, Ding Lei naturally has confidence, which is also the most basic quality to be an IT elite. However, when people fail more and suffer more, they will inevitably have self doubt and lack of confidence. Therefore, Ding Lei is very eager for the guidance of Lin Feng, a man who always creates miracles. Even if Lin Feng is 9 years younger than Ding Lei, he will enter the IT industry much later than Ding Lei. Even Lin Feng does not have the solid it professional technology as other IT company bosses, but this does not hinder Ding Lei's desire for Lin Feng's guidance.

There is no order in learning, the first is to achieve—— Lin Feng is now the "Star" of the domestic online game industry, which is worth learning from and consulting other game companies. Unfortunately, Lin Feng is too young and successful, which makes people envious. Even a young talent like Ding Lei can't afford to ask Lin Feng for advice. Ding Lei would not have spoken to Lin Feng if Lin Feng hadn't called.

People, sometimes is such a good face.

"Mr. Ding, I have some suggestions for the dream journey to the West." Lin Feng cleared his throat. In Ding Lei's uneasiness and expectation, he said slowly, "first, the biggest enemy of any online game is plug-in. Although the major domestic game companies pay more attention to the prevention of plug-ins, if Ding Dong wants "dream journey to the west" to operate for a long time, he should not only pay attention to it, but absolutely eliminate plug-ins. "

Ding Lei listened to nod, prevent plug-in nature is the primary enemy of all game companies, but "dream journey to the west" is a round system online game, each round requires players to operate, it is difficult to hang up, and "dream journey to the west" is Netease independent development, anti plug-in or very sure.

Hearing that Ding Lei doesn't take it for granted, Lin Feng knows that Ding Lei doesn't listen to it completely. However, "dream journey to the west" is completely independent research and development by Netease, holding absolute independent property rights, plug-in will not seriously affect the balance of "dream journey to the west". Moreover, in the future, "dream journey to the west" fire, Netease will naturally pay attention to plug-ins.

What Lin Feng really wants to remind Ding Lei is number theft. The biggest harm to players is not the plug-in, not the economic collapse of the game, but the consumption of countless energy and financial resources, hard to practice the account number was stolen. When full of expectations, ready to play in the game again, suddenly found the whole account empty, the moment of frustration people even have a dead heart.

Before Lin Feng's rebirth, when he played dream journey to the west, he also had the experience of being washed. Originally, I was going to brush my experience and accomplish many tasks in the game. As a result, I landed and saw that "human" stood naked in "Jianye city" (the novice city in "dream journey to the west", which is also the most bustling place with the most stalls, and also the place where the account number was stolen). When I opened the equipment, I saw that it was empty. At that time, I felt that I was totally disillusioned, There's an impulse to kill people, especially the scum who steals numbers.

Therefore, Lin Feng hopes that Netease can prevent the number theft as early as possible, rather than launch relevant remedial measures after large-scale number theft. What's more, it has a little to do with Lin Feng's "second world".

"Well, Mr. Lin, thank you. If you don't, I didn't notice. However, I wonder if Mr. Lin has any good preventive measures? " Ding Lei's head is like pounding garlic, nodding repeatedly.

Although Ding Lei is not like Shi Yuzhu, he is also a crazy player. He knows the psychology of the players in the game very well. But Ding Lei also can experience the kind of mood after the player account is stolen. But for a while, Ding Lei couldn't think of any good anti-theft measures. However, since Lin Feng proposed it, there must be a way.

Lin Feng smiles. In the United States, it's popular to charge for consultation. Although I am embarrassed to charge Ding Lei, after all, I am the second largest shareholder of Netease, but it doesn't mean that Lin Feng can't take advantage of this opportunity to seek some benefits for his company.

"Mr. Ding, I have two suggestions. 1、 My "second world" has a mature anti-theft system - Second World DNA. Each player can buy a "Second World DNA" with his own unique password for a certain amount of money. Before landing in the game, you must enter the password shown in it. If the input is wrong, you will not be able to log in to the game. " Lin Feng said with a sly smile, "our company can help Netease make this anti-theft system for free. As for the final profit sharing, all operating costs are borne by our company. How about half of the profit?"

Ding Lei is quite moved by this. Now Netease doesn't have much liquidity. If "second world" is willing to help bear the operating cost of "Second World DNA", it would be better. Although the profit is half, it doesn't have to bear any loss. It just uses the popularity of its own game to sell the anti-theft system. It can be said that everyone gets what they need.

"By the way, Mr. Lin, what about the second proposal?" Ding Lei thought about it and decided to look at the second proposal first, and then consider which one to adopt.

"Well, we can use the bank's" electronic password card "to send a virtual" electronic password card "to the user. Before logging in to the game, the user can input the password on the electronic password card according to the prompts." Lin Feng said.

Ding Lei a listen, also feel feasible. However, after a little consideration, I found the advantages and disadvantages of the two suggestions. In terms of safety and quickness, the "Second World DNA" is good, but the disadvantage is that players need to pay for it. I'm afraid many players may not buy it. The "electronic password card" naturally does not need to be purchased by players, but the disadvantage is that it is difficult to input, and in case of being hacked into the computer, it is very likely that even the "electronic password card" will be stolen at the same time, which is really a headache at that time.

"OK, Mr. Lin, I've decided to adopt both proposals. However, I have no objection to the profit sharing of "Second World DNA", but I don't know if Mr. Lin can change his name. It would be a bit inappropriate to call it "Second World DNA" Ding Lei hesitated.

"It's so simple. How about" general order " Lin fengxiao said.

Ding Lei slightly ponders, thinks this name is good, suits his idea very much.

"Well, that's the name. But, Mr. Lin, do you have any suggestions on the game? " Ding Lei asked again.

"Ha ha, I just want to say three words about dream journey to the West. 1、 The existence of the studio does harm the healthy development of online games, but it is indispensable. As long as it doesn't violate the rules of the game, it's not necessary to kill the studio. After all, many ordinary players also use the studio method to make money in the game, but the game studio makes money from a large number of accounts, and ordinary players make money from several accounts; 2、 Players always hope that the profession and sect they choose are the most powerful, but as game planners, they should believe in one thing: there is no strongest profession, only the strongest player. Therefore, they should not be influenced by the comments of players; 3、 In terms of customer service, like Wal Mart, players are always right, so that even if there are occasional flaws in the operation of the game, players can tolerate them. " Lin Feng summed up his experience in operating online games and passed it on to Ding Lei, who is new to the online game market.

After hearing about Lin Feng's several points, Ding Lei pondered them a little, which was like a rush to the top. These points hit the key points of online game operation. Ding Lei believes that if these points can be done well, a game can have a certain popularity as long as it has no big problems. It's not hard to make money.

In particular, the last point, now most online game companies are concerned about the players' investment in the game, and ignore the various problems and worries that players encounter in the game. Many game operation companies often ignore this point, and do not do well in customer service, which, to a large extent, will hit the loyalty of players to a game or a game operation company. But Lin Feng points out this point, and takes "Wal Mart" as the label, which also explains to a certain extent why "the second world" can reach today's height and has today's status.

Other game companies do games, while Lin Feng does services. There are essential differences between them. This is the "talent"—— Ding Lei sighed in his heart. If Ding Lei had reservation for Lin Feng before, he thought that Lin Feng's success today is not entirely his own strength. After all, Lin Feng does not have any IT expertise, which is a miracle in today's IT industry. It's really puzzling that such a person who doesn't know the technology can succeed, and his company can become the third highest Internet company in the world in terms of market value.

Lin Feng's success also makes many it elites with professional technology disdain him and think that Lin Feng is good luck. Ding Lei, among others, thought that Lin Feng was lucky. But now I understand that although Lin Feng does not own any IT technology, he knows how to be an IT enterprise and how to operate an Internet enterprise. That's what a real president does.

It doesn't matter if you don't know it, just hire someone who knows it and manage them yourself.

"Lin Dong, when will you come to Beijing? I'll treat you to tea." Ding Lei said gratefully. These words, Lin Feng could not have told him, after all, we are still competitors in theory. But Lin Feng still gave him directions, which filled Ding Lei's heart with gratitude. Although he can understand these things through his own thinking, Lin Feng's guidance, on the one hand, makes him avoid many detours, and on the other hand, shows that Lin Feng doesn't have a bad heart in taking a stake in NetEase. It's not that Lin Feng hopes to dismantle Netease or even swallow Netease, as the external media said, so as to achieve the "conspiracy" of controlling internet public opinion in China.

"Ha ha, Ding Dong, I don't have time recently, but I will go in the future." As soon as Lin Feng smiles, he is ready to hang up, but he suddenly remembers some famous bugs in dream journey to the West.

"By the way, Ding Dong, when I was playing inside, I found a few bugs and almost forgot to say." Lin Feng then told Ding Lei the famous bugs of later generations( To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)