Chapter 671

As the boss of a company, it's right to recognize money or talents in such a large transaction. Besides, it's not something he can decide alone. He's only responsible for talking. In the end, he still needs the consent of the board of directors. Taking an unreasonable offer to the board of directors is just boring, so Mark's words are: "friends belong to friends, business belongs to business."

Bloomberg, on the other hand, was under the pressure of public opinion and public opinion to make mark give in and take back these pieces of fat meat.

Now some insiders believe that the lack of scale advantage also makes traditional publishers lack the weight to negotiate with e-commerce giants in the digital transformation. The market controlled by large companies and groups is the main feature of the mature publishing industry in developed countries. For example, Langdon bookstore, penguin and other largest publishing enterprises in the United States account for 45% of the publication market share. With the advantages of scale and strength, they also have the ability to negotiate in the transformation from traditional publishing to digital publishing. E-commerce has channels, but they still have to sell content in the end.

In the United States, large international media groups have carried out large-scale annexation and acquisition in the publishing industry. After a number of small and medium-sized publishing institutions were acquired, their cultural taste and cultural orientation were forced to change, and they were forced to follow the short-term sales data. The publishing industry is no longer different from other industries. Books are commodities and it is natural to pursue profits. The management technologies commonly used by other industries, such as strictly dividing product categories and pursuing economies of scale, should be applied to book production without exception, and the performance appraisal should be based on the figures on the profit and loss statement.

Andre Severin, a famous independent publisher in the United States, holds the following views: "Harper Collins was once one of the best publishing houses in the United States, and its transformation after being merged is also the most amazing. If you compare its Bibliography from the 1950s to the 1990s, you will find that there will be a transformation every decade, art history, theology, philosophy and history books have been abandoned all the way, and there are more and more short-lived cheap best sellers in the bibliography." These traditional publishers are not used to the new profit-making publishing groups.

Mark is a person who is despised by key people. Mark was once a genius and a cultural man. When he entered the film circle and made great achievements, it was encouraging. There are quite a lot of literati of our generation who can rule the country and the world!

Who knows, after taking charge of Time Warner, mark took such a dirty thing to the roots of the cultural community. It's really chilling. The big guy in the publishing industry said: "mark is a banker who mistakenly broke into the cultural community. If the price is right, I bet his kidney can be sold."

However, mark doesn't care. He cares about profits. With the development of television and the Internet, the influence of these publishing enterprises is decreasing. After losing this influence, even if they can earn meager profits, they have been ignored by tycoons like mark.

When the publishing industry enters the era of management as the center, publishers no longer have to be full of poetry and books, and no longer have the enlightenment mission to the public. When the cultural superiority of publishers is ruthlessly crushed into the profit-making wheel rolled forward by large publishing companies, publishers can really explore and introduce really good works to readers with their own wisdom and persistence, As the times change, it is the way out.

In fact, the annual revenue from book publishing and distribution in the United States is about $25 billion. McGraw Hill publishing company alone has an annual revenue of $2.935 billion, with a total circulation of more than 28 million copies, covering more than 100 countries and regions. In terms of newspapers, the Los Angeles Times, the largest circulation newspaper in the United States The average daily circulation is about 1 million copies, including nearly 1.4 million copies on Sundays, and the advertising revenue is US $225 million, which is a considerable piece of cake.

But Wunai cake is big, and many people eat it.

Now the mass publishing groups are beginning to transform. They are based on people's entertainment and life.

Although its theme is scattered, impromptu and personalized, the content is universal, non-specific and discrete, and readers' reading and purchase are probabilistic and random, a large amount of information was "free lunch" in the early stage of network popularization Formal publishing and consumption, coupled with the fact that mass publishing is a contingent demand, restrict the generation of universal online payment behavior to a certain extent, and it is difficult to produce an ideal business model for the time being. Although various mass publishing groups have successively obtained the income of some online products, the amount has not exceeded 1% of the total revenue. Therefore, the digital transformation of mass publishing is still in progress Sneak in the road.

For example, the expansion of digital business in the field of mass publishing by John Wiley publishing group is a classic. This project exists as a supplement to their many guide books. The Buddhist tourism series is its main brand and its "informal Travel Guide" It is also considered to be the second largest Travel Guide Series in the world. In 2006, John Wiley acquired a small online travel book company in London to provide B2B and B2C products and services. After acquiring this online travel book company, John Wiley's strategy is to provide products and services for all links of the tourism industry through the online platform.

Professional publishing is based on people's career and career promotion. The theme is serialized, standardized and organized. The content is practical, specialized and targeted. Readers' reading and purchase are inevitable and selective. The demand model is "inevitable demand" In addition, it can meet the requirements of mass customization and promote the optimization of its cost-benefit pattern, so it occupies the first opportunity and advantage in network operation.

At present, most publishing companies have begun to transform and have begun the digital mode. In the field of professional publishing, the digital publishing business has achieved profitability to a great extent. Reed Elsevier publishing group, Thomson group and John Willy group have carried out fruitful practice in this regard.

There are also many talented people within the Times Publishing Group. They also see the crisis and opportunities, and there have been calls for reform and transformation for a long time, but the models of other companies are not suitable for them, because they also have this business within the group, and other departments have been engaged in it. They want to join the publishing industry, but cooperate with them, rather than take the leading position, The digital reform of Times Publishing Group is full of difficulties.

Now mark is involved, and he has taken a way that no one can expect. Time Warner, which started with publishing, has completely withdrawn from the publishing industry.

Mark's reason is that the profit is too low, but the operation cost is rising, which is ultimately unprofitable. As for the time group, which started with publishing, what's the problem? Samsung, which started with selling salted fish, has long stopped selling salted fish, and DuPont has long stopped selling women's Silk stockings as its main income.

For Time Warner to spin off its publishing business, other companies in the industry are happy, and there are many buyers willing to take over. Moreover, mark is not so short of money. It is impossible for Bloomberg to take advantage of the fire. This is not a buyer's market.

However, it seems that there are not many enterprises that can eat this part of the business at one fell swoop without being resisted and complained by employees. Pengbo group is one of the best, and they are the most powerful competitors at present.

Not every media company can degenerate into a media giant like mm, which requires a variety of factors. It should not only have strong capital, but also be good at grasping opportunities. The most rare is opportunities.

In the past century, only Disney has transformed the film company into a media giant. In the same period, thunder and lightning China has already closed down, and MGM and Lianyi are declining. Warner has merged with the times to become a media giant, while Colombia, paramount, universal and 20th century fox are important components of media giants.

The new challengers, Carlock, Orion, DreamWorks, Lions Gate, Xinxian, Pixar and Lucas films in the 1990s, have achieved the best in some aspects, but they still lack opportunities or opportunities.

Mm, led by mark, rose miraculously under everyone's eyes and rapidly expanded itself through several successful mergers and acquisitions. Their successful cases have been written into the textbooks of major media colleges and become a classic case for everyone to study.

Companies like mm have a capability that others do not have. If other companies acquire so many companies in a short time, they will certainly have various problems. Sony spent ten years integrating Colombia, and strong heroes such as Michael Eisner spent five years integrating ABC.

However, mm grew in rapid M & A, not only did it not become a mess, nor did it become a loose alliance, but quickly integrated into a powerful empire controlled by five families, which is quite rare. Some scholars have set up special topics to study this topic.

This is the most successful film company after the new millennium. Mark and Megan have become the idols of contemporary entrepreneurs.

There are thousands of ways to success. For example, Lei Shidong, a Tujia nationality, has worked hard for decades, starting from the cinema, annexing Viacom, merging paramount, acquiring CBS, rising strongly and achieving hegemony; News Corporation started as a newspaper, unified Australia, invaded Britain, settled in the United States with the momentum of a dragon crossing the river, acquired 20th century fox, and formed its own Fox TV network to become a top media overlord.

Disney, on the other hand, is one of the top media groups after the acquisition of ABC by virtue of its advantages in the IP industry; Time Warner is constantly expanding itself and achieving a generation of great achievements through alliance and M & A; Mm expands itself through rapid mergers and acquisitions. Anyway, the eight immortals cross the sea and show their powers.

Both Bloomberg and mark have their own dream of media empire, but Mark's dream has come true, while Bloomberg has controlled the publishing industry of time group and has a number of large national magazines, which will make a qualitative leap in the power of Pengbo and become one of the super media companies.