Chapter 670

Bloomberg is a legend. His youth was full of legend. When he was young, he even worked as a "valet parking" for a period of time to supplement his tuition. After winning his Bachelor of engineering degree, he obtained an MBA Certificate from Harvard Business School.

With these two diplomas, Bloomberg, 24, entered Solomon brothers financial investment company, a first-class investment company on Wall Street. He started with the most basic manual account verification, working 6 days a week and 12 hours a day. Six years later, with his hard-working and persistent working attitude, as well as his keen and visionary business mind, he became a superstar in the bulk stock trading on Wall Street. He was interviewed by various authoritative newspapers in the United States. He played the role of the top strength broker on Wall Street in major social activities. At the same time, he also became a partner of Solomon brothers.

A 40-year-old winner was pushed down from a high place when he was about to reach the peak of his life. If he hadn't experienced this pain personally, others would be unimaginable.

In 1981, Salomon Brothers was acquired by fibro. Bloomberg became a victim of the power struggle in the acquisition and was kicked out by the top management. Fortunately, Solomon company gave him a $10 million severance payment. With this money, he set up a company with only four people a month after leaving the company.

From the beginning, Bloomberg's direction is more clear this time. At that time, people's demand for the timeliness and accuracy of securities information was becoming stronger and stronger. The use of computers electronized all the information, and then transmitted it to users in the most convenient way through the network.

Bloomberg is clearly aware that this will be a great change and development trend in human economic life. Bloomberg also made a clear judgment on himself: "there are better traders and salespeople than me, as well as better managers and computer experts than me." but no one can understand both securities and investment and computer applications like him. So he positioned the new company as a company that provides information services for financial institutions with new technologies and named it innovative market systems company, which is now a huge financial information giant and the predecessor of Bloomberg group.

Bloomberg group's main product is a personal computer called "financial information terminal", whose main function is to see the global stock market.

Using such a terminal, users can not only compare the market trend charts of similar stocks, but also send emails to other users and even place orders to buy and sell stocks. In 1990, Bloomberg began to enter the media industry again. He successively established "Bloomberg radio station, Bloomberg TV station, Bloomberg website, etc. he gradually expanded his business to newspapers and magazines, and published Bloomberg market magazine, Bloomberg communication and other books for professional investors.

However, in the media industry, facing the siege of several giants, he has always been unable to break through. Whether he is a TV or a website, he has always been unable to do his best, which is inconsistent with his consistent purpose. When competing for the mayor, he tasted the great convenience brought by the media industry and has always wanted to break through and become bigger and stronger.

Today, Bloomberg consulting is second to none in the all meter financial information service industry, and Bloomberg news has almost become a synonym for financial news. The Federal Reserve is its customer, VOA is its service object, and even the Vatican, where the Pope is located, has purchased its receiving terminal. Today, the large securities investment institutions and fund management companies in the United States are Bloomberg financial news Main customers of data terminals.

"It's not just a piece of equipment, it's a symbol of status. It shows that you are serious about making money." From bond yields, documents of the federal securities and Exchange Commission, autobiographies of the company's CEO and analysis reports of analysts, almost all the financial information investors want can be found in Bloomberg news.

Bloomberg's personal leadership is closely related to Bloomberg's achievements. In 1994, Bloomberg group, which has made great progress in its career, was hit by a weak market. The Fed's interest rate increase policy led to a sharp decline in the stock market on Wall Street, many companies laid off workers, and the financial business volume on Wall Street fell sharply. All this made Bloomberg group move forward rapidly for 13 consecutive years The pace is stumbling, and the sales of data terminals supporting the company's cash flow are declining every month.

At this time, Bloomberg, which has achieved diversified operation, decisively decided that it would be a waste of time to distract from others at such a critical juncture. The company must adhere to its core business, that is, increase the sales of data terminals as much as possible.

Under the guidance of Bloomberg, the company finally sold an amazing number of data terminals. The continuous cash flow was like replenishment of fuel, and the stranded ship returned to its original route.

Bloomberg group is the crystallization of Bloomberg's painstaking efforts. Therefore, it is not easy for outsiders to get a share from him. He personally dealt with two "hackers" who broke into the company's computer system and blackmailed US $200000. He even went to London to meet with the two "hackers" to discuss the specific "conditions" of payment Finally, they fell into the hands of the British police, which is also a good story within the company.

As the most well-known financial tool on Wall Street, the financial industry all over the world is using it, which makes Pengbo society a cash cow. Countless people want to make his idea, but so far he has firmly controlled it. His vision and wrist are first-class and top-notch. Now he wants to deeply touch the media industry, which will be another development opportunity for his group.

Others look down on the publishing industry and think that this newspaper is backward. Bloomberg doesn't think so. He thinks that they still have room to rise and potential to explore. It still plays a very important role in political life.

He hopes to reorganize these businesses with Pengbo as the core and form a new Pengbo media group. With huge scale advantages, small profits and quick sales, multi-channel and multi-level combination, Pengbo will expand its news and information field to the field of book and magazine publishing. It would be better if there are national well-known magazines such as time, fortune, life and sports illustrated, He came to mark in person in the hope that mark could throw away his burden, but he had better find a dish catcher in a reasonable way. If the price is appropriate, he is willing to be this dish catcher.

Mark is not stupid. Time Warner just divested this part of the business, not caused by bankruptcy. He is not in a hurry. He will not reduce the price and sell it off. There are many people who can't see this part of the industry. For example, bertamans group hopes to eat a part of time Warner's publishing business and further improve their market share.

Mark's reform plan requires a lot of money, but it does not mean that this is their only financing channel. Many directors are unhappy with cutting off this part of the business. They hope to obtain funds through borrowing, rather than selling the group's basic business.

Mark is only an independent director of Time Warner, but now he is the one with the greatest influence. Several of his reform decisions have been demonstrated and decided by the board of directors. Investing in Pingguo, investing in game business, investing in Yali and planning to build Warner film world need a lot of money, but they have passed the demonstration of the board of directors and have great prospects, Many people are impatient with the low income of the publishing industry. They just want to make a lot of money and make more money.

Many astrologers answer their clients in this way: "do business with mark? You will certainly make a fortune." this may be a joke, but it shows that people are jealous and jealous of the mark family for making so much money in a short time. However, when Mark became their ally, he was elected as the leading brother to make this famous Lord Black of the galaxy, Lead everyone to rob money.

They also defended mark. When the striking employees did not cancel their offensive remarks against mark, they would not negotiate. This is Mark's popularity now, so he is full of confidence.

"I want to know the list you want to strip," Bloomberg said

"Fortune and life can talk," Mark said

Bloomberg said: "so many industries have been stripped off. What's the meaning of leaving time and Sports Illustrated?"

Of course, mark has his plan, which is also the reason why the board of directors of the publishing department also rebelled. His soldiers are cut off. What's the meaning of being a bare pole commander? Mark said: "it's the decision of the top management of the group. The two companies can't move. Michael, what's your offer?"

"Given that the debt ratio of this industry is three times its annual profitability, we think it is a very reasonable figure to rise by 10% at market price," Bloomberg said

Mark said: "this is a robbery. We just peel off assets, not a bankruptcy sale. Michael, Bertelsmann's people are more sincere than you. It happens that you have the same aesthetic and like the same products."

"Really? I'm sure Time Warner employees don't like working under Germans. There's nothing to appreciate about Germans except their working attitude," Bloomberg said

Mark said, "I don't like Germans either, but I like mark. Michael, you used to be the head of a company. As the boss of a company, whoever makes a high bid belongs to who, you know?"

Bloomberg said: "considering the response of employees and the response of the society, I believe that it is the best result to be acquired by Chinese enterprises. I believe this is an acceptable offer. I believe that this part of the business belongs to Pengbo, and the employees will not be so disgusted. You don't have to face the pressure of society and theory."

Mark said: "we are in the media. What are we afraid of? Money is the boss."