Chapter 465

With this magnificent start, "Transformers" has a high chance of becoming a "300 million club" at the local box office, but the real key to solving the mystery is still the decline next week.

What is unclear is that generally speaking, the works in this schedule are used to appearing on Friday before independence day, and then let the box office fire spread through July 4; The idea of transformers is to ignite the audience's passion on July 4, and then strive to maintain the brilliance until Sunday. Therefore, combined with the particularity of this year, in the absence of the "July 4th" to maintain the heat in the past two weekends, the retreat degree of transformers next week may be considerable.

For more information, please refer to the past five years' independent day schedule blockbusters: man in black 2, Terminator 3, Spider Man 2, World War II and superman returns. Except for Terminator 3, which is classified as R, the second week's decline of the other four works is 53.2%, 48.7%, 53% and 58.5%; The film length is 88 minutes, 127 minutes, 117 minutes and 154 minutes.

Although it can't be called a direct causal relationship, it can be seen that the size of Superman's return is one of the important reasons affecting its box office stamina. This is similar to Spider Man 3 this year. The time is so long that many viewers who want to review it are deterred. Therefore, the 143 minute transformers hides a sense of unease about the lack of durability.

Another important reason why superman returns dived on the high platform in the second week is tacit. Pirates of the Caribbean 2: Soul gathering coffin completely staged a classic battle example of "yellow finches behind" (even if Super 5 was more praised than plus 2), which directly led to the instant failure of Warner Brothers' long-standing plan to cultivate a new generation of fans with the episode of Superman prequel, The $270 million budget still can't make ends meet even after the accumulation of the global box office. If there is no DVD profit, I'm afraid I'll really lose the "underwear guy".

Similarly, transformers faces the blitz of Harry Potter 5: the order of the Phoenix. The premiere date of HA 5 was advanced from July 13 to 11, which put great pressure on transformers, which directly led to the forced relocation of transformers from July 4 to the evening of July 2; The high-profile sale of Harry Potter and the Deathly Hallows, the grand finale of the series of novels, undoubtedly injected a booster into HA 5; In addition, the surprise release of Harry Potter and the Goblet of fire has warmed up the box office of the series once thought by public opinion that "one crab is not as good as one crab". Therefore, the MM camp of transformers must be vigilant against the strong attack of HA 5.

In short, if transformers wants to enter the "300 million club", it should be insured at least over 220 million next weekend. At that time, Harry Potter 5, with "the number of Warner Brothers' first cinemas in history" (4100 +, details to be determined), will reveal to the audience the amazing mystery of the local box office of transformers.

Is this the last bipolar war of the "top three in the summer of 2007" to break down the stage between Shrek 3 and Pirates of the Caribbean 3? Or does Pirates of the Caribbean 2 suppress Superman return? Really exciting! Now many people feel that the sky is covered with war clouds again.

By the way, the total number of Top12 this week is about 156 million, an increase of about 6.4% compared with last week. During the weekend of independence day led by man in black 2, Terminator 3, Spider Man 2, World War II and Superman return in recent five years, the box office performance of Top12 is 139 million, 126 million, 158 million, 134 million and 144 million respectively. Transformers is second only to the market Spider Man 2 is also rare.

Let's put aside the media comments on the cosmic intelligent robot for the time being. Let's take a look at the worrying "cooking rat king", which has a very key feat in the publicity in the storm of the little mouse last week, that is, "material" is the first North American box office champion of "sequel or prequel of non popular series" since entering this summer's file (which is stronger than the sequel of the same week, tiger fearless 4) )。

Last week, it was said that Pixar's little mouse premiere was unsatisfactory, and the number of single libraries was not as good as that of Nemo and Superman The level and Prospect of the second weekend are worrying. Fortunately, this week, relying on the unprecedented praise reputation, we recovered the city and earned about 29.03 million with an average value of more than 7300 in the huge scale of 3940 cinemas. Although the decline of about 38% is the box office champion with the least decline in the next week since the beginning of summer this year, we still have to look at 33.7% of undersea and 28.7% of Superman, although compared with last year 43.9% of "motor racing" has made little progress, but given that the premiere data of "motor racing" is as high as 60 million, there is still a big gap in "cooking rat king".

On the other hand, the cumulative sales volume of "cooking rat king" in 10 days of release is 109 million, which is far from 144 million and 143 million in the same period of "undersea" and "Superman", but it is gradually approaching 117 million in the same period of "racing car". I wonder if we can make further efforts next week to keep the victims at the minimum? In order to ensure that "cooking rat king" At least after crossing the 200 million mark that Pixar's works have to pass since the 21st century, we should try our best to get a total output value of 145 million or even 150 million next weekend. Otherwise, compared with the past, it is difficult to be a complete success at the box office, although the little Golden man of the best animated feature film at the Oscar seems to have been in his pocket early.

The culprit who caused heavy losses to the little mouse, "tiger gall 4", fell by about 48% this week. Within the painting area of 3411 cinemas, the average value of about $5100 was nearly 17.4 million, with a cumulative success of 84 million, which fully shows that the film will become "tiger gall 4" The best-selling film at the box office in North America in the history of the series. Of course, think about the 110 million investment. If it doesn't sell, I'm afraid fox will kill directors Bruce Willis and Ron Wiseman.

The fourth is the comedy Assassin "marriage certificate" sent by Warner Brothers to clear the way for Harry Potter 5: the order of the Phoenix. Unfortunately, the average value of less than 4000 in 2604 courtyard lines and the low altitude start of 10.4 million (17.82 million in total) fully illustrate the failure of this strategy. It seems that Warner has not absorbed the lucky gambler who tried to dig the corner of Spider Man 3 The lesson of the total rout is to bet on next week's Harry Potter 5: the order of the Phoenix to successfully reproduce the king's spirit of the release of Spartan 300 warriors, rather than the dismal start of Poseidon or water demon.

I'm afraid no one can compare with the "most money burning comedy in history" fake god 2. This week's harvest of 8.1 million, down 46% and cumulative revenue of 78 million is not only bound to become the first sad big family in many summer films in 2007, but also the danger that they can't even break through the 100 million face barrier. On the contrary, the seventh junior brother of the same family, big belly overnight, This week's decline is still only 29% of "heinous", and the box office has reached 132 million so far, which is enough to make a big man like "fake god 2" ashamed and angry to death.

The sixth place "1408 phantom evil" made another 7.14 million this week. As a horror film, it can restrain the decline by 33%. On the one hand, it benefits from the schedule of independence day, on the other hand, it depends on the fascinating story. It is expected to surpass the total sales of previous "ten days of danger" in two weeks, rise to the second place in the box office of "Stephen King's works" and fall to the eighth place Magic four: silver film crisis makes the old fox who successfully sold tiger courage and dragon power 4 have the same bipolar experience as the globe of "fake god 2 + big belly at night". Fortunately, the comparison between the cumulative amount of 123 million and the investment of 150 million in magic four is not as strong as the contrast of "0.78:1.75" in fake 2.

The new film "medical insider", launched by Michael Moore, the king of artillery, bombarded the medical insurance system of the United States, was expanded to 702 hospital lines this week, earning 3.65 million yuan with a data revenue of about 5200 yuan per Museum, a decrease of about 19%, totaling 11.5 million yuan. The unique "pioneer theme" supplemented by a strong topic helped the work explore the truth that is difficult to ignore at the box office in the history of long films At present, Moore's Fahrenheit 911 and columbine's bowling still rank first and fourth in the sequence. Every time this Assassin King makes a move, it gives the government a headache.

Thirteen Arhats fell to the edge of the top 10 list this week, with a visual inspection of 120 million, making it a suspense whether it can surpass the previous 125 million. Pirates of the Caribbean 3: the end of the world, No. 11, finally lived up to expectations and survived the 300 million mark. Although it is certain that it finally surpassed the 316 million Shrek 3 this week, at least breaking through the first song of its own series.

So far, the top three of the summer vacation finally withdrew from the historical stage. As a result, they were arranged in order of appearance, forming a gap of about 15 million. They were Spider Man 3, Shrek 3 and Pirates of the Caribbean 3.

Michael Bay, whose creed is to ignore the laws of physics, lost his wish to become a teacher with "escape from clone island". After that, he hid under MM's umbrella and created the super large work "Transformers" , it tells the story of the earth youth joining hands with the relatives of the mysterious alien intelligent life to resist the fanatics of the other party who try to exterminate their enemies. Although CG technology is enough to complete the image, it adheres to the strategy of equal scale model to bring realism and texture, so that the work combines the inherent elements of science fiction blockbusters and Michael Bay's money burning patent.

The overall tone of public opinion after the release made Michael Bay, who was accused of "having a gun without a brain", feel a little relieved. The media comprehensive evaluation was 61 points (B-in terms of Yahoo, the freshness of rotten tomato website was 56%).

"The soul shaking legendary visual effect and extravagant action scenes are absolutely first-class"

"The common deformation is very fresh corresponding to the changed shape of the King Kong"

"CG technology has entered a new era", "more violent than love and more exciting than sex!".

The focus of praise is undoubtedly the gorgeous and magnificent image level and cutting-edge and excellent scientific and technological content. It is certain that the name of transformers (best visual effect, sound effect and sound effect editing) can also be seen in the nomination list of next year's Academy Awards. No wonder variety and Hollywood Reporter, which are usually inclined to technology worship, give a high score of a -.

On the other hand, "the characterization of characters is superficial and lack of persuasion".

"Children's film with constant noise!".

"Good and evil are extremely clear, contrary to the spirit of the original work".

There are still a lot of traditional problems that Michael Bay's works rarely get rid of, such as "the completely non original stereotyped story structure is boring". The world-class authorities such as the Los Angeles Times, the Austin chronicle, entertainment online, the New York Times and the New York Post have shown yellow and red cards one after another.