Chapter 464

Now action movies are declining. They live in the shadow of magic blockbusters and superheroes, but although heroes are old, they can still get money. As long as the quality is good, the audience still buy it.

At the same time as the rat king, the box office of tiger bravery 4, produced by 20th century fox, reached US $33.15 million at the weekend (excluding Thursday's premiere), surpassing the champion of the previous week, fake god 2, and won the second place. This is Bruce Willis's highest box office premiere since 1998's peerless action.

"People love John McClellan, he is the embodiment of everyone," said Bert Livingston, director of fox's American Distribution Department. He added: "although it's an old-fashioned entertainment, people still like it."

A large share of "tiger courage and dragon power 4" In a large range of 3408 theaters, the data of a single house is 9700 yuan. Due to the release strategy of premiering on Wednesday, the harvest of about 32.2 million yuan at the weekend and 14.5 million yuan seized in the previous two days have so far received nearly 46.7 million yuan. The sales volume is indeed worthy of the gorgeous budget of 110 million yuan, which is believed to be enough to make the publisher 20th Century Fox forget for the time being "Magic four heroes 2: the silver film crisis" brings all kinds of unhappiness due to fatigue.

The reason why tiger bravery 4 took the lead is that "unlike the sudden chain reaction of Harry Potter 5: order of the Phoenix from July 13 to July 11 and transformers from July 4 to July 3", no one forced tiger bravery 4. In the face of the rat king and tiger 4, which appeared on the stage on Friday as usual on July 29 The camp was not confident enough, so it announced the "good news" to meet you on June 27 as early as a few months ago.

At present, it seems that this is actually a big gamble success - generally speaking, the summer works of the same company should be separated by at least four or five weeks. In the fierce competition that others can't wait for your audience to recover, at least ensure that their top generals avoid robbing each other and losing both sides. Originally, it's not a clear-cut "tiger courage and dragon power 4" and "magic four men 2" It is inevitable that the short-term overlap between realistic action and science fiction action fans will lead to the decline of one side. Later, they are unable to face the big players transformers and Harry Potter 5. In another two weeks, it will be their turn to "revive 2D animation + classic on the screen" Simpsons Therefore, the old fox who dared to take this dangerous move must have experienced incomparable entanglement in his heart.

In addition to the desperation of the fox camp caused by the failure of magic four man 2, the unexpected popularity of the trailer of tiger courage and dragon power 4 is also one of the reasons why they are determined to spend money on advertising, and the deepest reason is undoubtedly the schedule of "July 4th" independence day, which has dominated Spider Man 2, world war and Superman return in the golden period for three years All of them are the most intuitive examples of more than 200 million local elders, and there are many heroes and powers gathered in history, such as independence day, perfect storm and man in black 2.

Moreover, the unique feature of this year is that "July 4th" is located on Wednesday in the middle of the week. Although the subsequent transformers want to burn the boom until the weekend by coming in early, there is no doubt that the first harvest of "cooking the rat king" and "tiger bravery 4" also have the ambition to extend the glory period of the premiere.

Therefore, it is necessary to praise the bold 4, which further pushed forward the opening day for two days on this basis, because it bears the great risk of "once the reputation is poor, it will be off the shelf before the market is hot". The facts have proved that the film quality is indeed an eternal hard truth, and the "tough style old-fashioned action film" brought by Mission Impossible 3 and Casino Royale The resurgence has really benefited Bruce Willis, an elderly muscle man who risked his life to fight again,

Not only did the 33 million debut overshadow the 22 million peak in the first three episodes, but finally broke through the highest achievement of the $117 million series of tiger bravery 2, which can also be put on the agenda. It is worth mentioning that I am worried that this will have a certain negative impact on the beimi box office of espionage 3: Bonn's ultimatum, just as cooking rat king makes delicious relationship The Distribution Department is on pins and needles.

When it comes to the magic four, we can't help but mention Chris Evans, the star of Captain America in December this year. He plays Johnny, the brother of hot beauty Susan, impulsive and arrogant. He has a playboy ruffian character and has the ability to control fire. He can wrap his body with fire and launch an attack. He is called thunderbolt fire.

Because of the magic four The global box office of fox reached $330 million. In December 2005, 20th century fox invited director Tim story and screenwriter mark frost to return to shoot the sequel. All the main creators returned, and the production funds reached $150 million. It is the main blockbuster of 20th Century Fox this year. It premiered at the box office of $57 million, but beer collapsed vertically, with a decline of 65% He could not win the championship again and declared that beimi was hopeless, which was regarded as a disastrous defeat by Fox in the 20th century.

Chris Evans had doubts about MM's invitation. Although he was asked to play the leading role and the famous American captain Rogers, he had reservations about signing six episodes and was confident that he would be fixed in this role, but he finally agreed. Signing six episodes meant a golden rice bowl. Marvel said that it had not been made less than 80 million.

Chris Evans, the little red student, appeared in the CBS drama "the end of the world", which was his first TV play. In the same year, he also appeared in the Fox TV drama "the opposite sex", and in the film "freshman report". The next year, Chris starred in the comedy film "very men and women" In the film, he played jack, the most popular football captain in the school. In the same year, he also participated in the American drama "Boston public high school Season 2", and then Chris participated in the TV film "Witch of East Town", and played Brian in the drama "skin Season 1"; in the campus comedy film "super perfect score" and "first line player", he played a handsome man Ryan who loves surfing, Love forever.

In 2005, Chris played Johnny "Thunderbolt fire" in the science fiction film "magic four" and participated in the plot film "poison love". Except for "magic four", they are all small and medium-sized works, but "magic four" is only a supporting role, so the invitation to Marvel's production undoubtedly moved him, "Iron Man" The great success of has made Marvel's Marvel Universe a hot series. Many people want to share in it. Chris's decision is undoubtedly right. He has two blockbusters this year.

This year's summer is the most tragic year. It's not in vain. Let alone these medium-cost blockbusters, there is not much time for super blockbusters. If there is no big outbreak in the first week and based on beer, the living space of super blockbusters is limited.

Mm launched three super blockbusters in the summer alone. Spiderman 3, cooking rat king and transformers are the most aggressive bets of the six major universities. Spiderman 3 made a lot of money, while cooking rat King broke even. Next, I'll watch transformers.

The highly anticipated "Transformers" triggered a frenzy of movie viewing in the streets as scheduled. Since the film began to land on the evening of last Monday and coincided with the most popular "July 4th" independence day of the year, the way of box office strategy is also slightly different from the usual weekend start. First, the $27.85 million recorded on Tuesday hit a record of "the highest in the history of Tuesday's single day"; Then Wednesday's 29.07 million broke the "historical record of Independence Day" (the "Wednesday day" ranked third in all dynasties, inferior to Spider Man 2 and Lord of the rings 3: the return of the king); Then, about 19.18 million were harvested on Thursday, ranking fifth on Thursday in all previous dynasties; Then, in the three days of the weekend, with an average of nearly 17000 yuan per family, it grabbed about 67.6 million gold in the super large range of 4011 cinemas.

Since its release, it has accumulated a huge revenue of about US $152.5 million. It is a good start for a science fiction masterpiece with an investment of US $150 million. I believe it will ease the nerves of the team led by producer Michael Bay. At the same time, this data will also rewrite the opening of "fireworks director" Michael Bay's personal highest premiere record - Pearl Harbor, which is US $59.08 million; According to this trend, it is not worth mentioning that he will eventually surpass his personal box office champion work "the end of the world" by US $201 million.

In addition, US $67.6 million ranked fifth in the film history with revenue over the weekend of July, second only to pirates of the Caribbean 2: Soul gathering coffin, Spider Man 2, ACE spy 2 and the decisive battle of the scarlet ball; So far, 152 million (seven days) box office has ranked second in the "robot film", and it is only a matter of time to surpass 205 million of the same family champion Terminator 2: judgment day.

If the achievements in the evening after 20:00 on Monday are incorporated into Tuesday, transformers will break through the $100 million mark in four days, ranking 12th in history. Rao is interested that in the list of the fastest to break through the $100 million mark, the 20th place happens to be the watershed of "five days", so only refer to the data of 20 films that have completed hegemony in five days.

1： The local box office is more than $200 million (spider 3, pirate 3 and Shrek 3 are still on).

2： The average local box office is about $330 million.

3、 X-Men 3, Harry Potter and the prisoner of Azkaban, World War II, matrix 2: reload, and Harry Potter and the Goblet of fire, with an average decline of about 57.8% in the second week;

4、 Except for transformers, the crucifixion, Harry Potter and the Sorcerer's stone, world war, transformers and the hangover, they are sequels or prequels of the popular series, but even these four are remakes of classic stories or adaptations of best-selling works.

With such a good start, Michael Bay and David (Ellison) were elated. The last film escape from clone Island, which invested 127 million, was only 35 million North meters, ranking among the top ten tragedies in history. David also suffered the same setback, and the two giant films he invested were also miserable.