Chapter 150

At present, the real big problem of Disney is that Disney company spent a huge amount of money to build the first Disneyland in Europe. In early 1992, Disneyland in the town of man Valley on the outskirts of Paris opened. It is the fourth Disneyland in the world after California, Florida and Rb Tokyo in the United States. It is the largest cultural, entertainment and vacation center in Europe, This large-scale resort center includes 30 entertainment projects, including five parts of American town streets, frontier paradise, adventure paradise, fantasy paradise and discovery paradise in the early 20th century. It has six hotels, 5200 rooms, as well as open-air resorts and golf courses.

However, this investment failed. Disney headquarters ignored the resistance of countries with long historical and cultural traditions and generally high-profile citizens like France to foreign cultures in order to maintain the purity of their national culture. Moreover, in terms of customs and habits, they did not take Europeans as the starting point, but speculated about Europeans with the psychology of Americans, Ignoring the different habits of different countries, so that they get into trouble. In terms of management, the Americans have also made great taboos. In the face of a strange cultural environment, the arrogant Americans have no convergence. The sensitive mind of the French has been hurt by the directness, impatience and arrogance of Disney managers.

The aggressive attitude of Disney managers makes people more and more alienated, and makes planning and management worse and worse. Their answers to local people's questions and suggestions are always unchanged, "do as we say, because we know what is the best." this has triggered the mentality of local France and European tourists to resist Disney.

In terms of pricing strategy, Disney implemented the high price strategy in France with its own monopoly position. The advantage of this strategy is very obvious, that is, it can quickly obtain high returns, but the premise is that customers are willing and able to pay higher prices, and there is no other choice of low prices, In fact, European tourists are very different from those from the United States and abroad. They seem to be more concerned about the price. They are not willing to spend their money in Disney's high-end hotels, and even prefer to bring their own food, This shows that tourists who can drive two to four hours to arrive at European Disneyland are different from those who travel across the ocean in consumption ability and willingness. Therefore, when customers are unable or unwilling to pay higher prices and can consume the same goods and services at lower prices, this strategy will fail.

Disney headquarters is highly indebted to build French Disney. A large number of liabilities have raised the breakeven point, especially in the poor macro environment and the failure of the operation to meet the planned objectives, which will lead to mistakes and external speculation, and the business situation will also fall into a quagmire. Many people believe that Michael as chief executive should bear the main responsibility, which has aroused more people's dissatisfaction with him.

Michael has been in charge of Disney for many years and is proficient in office politics. He realizes that the real threat is there. The coup elements must obtain the support of people in the management to ensure the smooth transition after the coup and that the company's share price will not fluctuate sharply. This is the reason why the shareholders support them. The coup elements have selected his successor.

Michael immediately asked the Secretary to summon egger and said straight to the point, "I hope you can go to Paris in person, observe on the spot, write a report in line with the facts and submit it to the board of directors. If it is really irreparable, it is time to consider breaking your arm and saving yourself. This is very important. I think of you first?"

Egger was surprised and said, "now?"

Michael said, "yes, the sooner the better. I hope to see the report in a week."

Egger said, "no problem. I handed over my work and set out immediately." Big guys like egger are equipped with special planes and can start by plane at any time.

When egger just flew to Paris to carry out his work, Michael asked for an executive board meeting. He suggested: "the reason for the poor profitability of the Paris resort is the lack of strong people. I suggest that egger be allowed to take the seat in person. With his ability, he should be able to reverse the adverse situation and give an explanation to the shareholders."

Disney Resort chairman Martin immediately objected: "this is a distrust of the management of Disney Resort in Paris. Where do you put their self-esteem?"

Michael said, "tell me, why respect them? I want to speak with data and performance. "

The other side was speechless.

Chandler, chairman of the board, said: "egger is chairman and CEO of disco. He has a high power. How can he easily leave his job?"

Michael said: "egger doesn't leave easily. He is to save the company's tens of billions of investment in Paris. His status and rights in the company remain unchanged, but as the special envoy of the headquarters, he has the highest veto power in Paris. During this period, his work is taken over by Peter Murphy and me. We should take more responsibility in the company's crisis."

Under Michael's strong power, others had to agree to this decision. Egger changed from an investigation in Paris to the supreme emperor of the Paris resort village, and his work will be shared by Michael and his confidant Peter. Michael asked the managers and supervisors originally managed by egger to report to him. This time Michael went through the formal process and submitted the proposal to the nomination committee, Let them discuss.

Many people think that things are bad. The Disneyland Resort in Paris is a pit. It's hard to make mistakes. Now Michael pushes the first popular man around him. Is this a good play to repeat his dismissal of carsenberg and Michael owitz, the chairman of the animation department? Especially those who have ghosts in their hearts are even more nervous. Now Michael is still the most powerful person in Disney. The nickname of "Disney tyrant" is not called to play.

Michael asked the managers in charge who were originally under egger's management to report to him. Egger was transferred to vice chairman of Disney as chairman of ABC. He has been in a high position for a long time and has many supporters. Such a person refused Michael's request.

”It's much easier, "Michael said to Chandler." all fired! "

Chandler broke into a cold sweat: "you can't fire so many people at once. They are all department heads."

Michael said, "yes, I can. I'll be dismissed for dereliction of duty and disobedience."

As Disney's business grew stronger, Michael became obsessed with absolute power. Michael liked to let two or three people manage a department, acquiesced in internal competition, and had no details about job requirements, which made it easy to intervene in the internal affairs of the Department. Now he is not afraid of no one to take over.

Joey was very dissatisfied with Michael's practice. He had fired on Michael several times in the public opening and thought that Eisner paid too much attention to detail management. He once attacked Eisner at a public meeting. He said angrily, "if I have enough rifles, I will use them to solve this problem."

After an hour's meeting on the board, he knew that he was also one of the directors. He naturally had his eye liner and news channels. He immediately called Michael and said angrily, "how can you do this to me?"

Michael said coldly, "you think no one knows what you're doing?"

Egger said, "what do you mean?"

Michael said, "why don't you check your mailbox? I sent you an email with evidence of your collusion with Joey. If you stay in France, I can give you a golden parachute according to the example of Carson and Michael. If you don't get it wrong, how can you treat me? Why is it difficult for me to charge you?"

For private closed companies, it is common for big fish to eat small fish. For public companies, there are often stories of small fish eating big fish. The crazy M & a market makes the company's management nervous, which actually affects the realization of the company's medium and long-term strategic objectives. In order to deter potential acquirers, the management's severance compensation is greatly increased, so as to increase the acquirer's cost, This is an effective anti takeover method. Therefore, a rule called "golden parachute" came into being.

Carsenberg and Michael owitz are the beneficiaries of this rule. One took $100 million in severance compensation and the other took $140 million in severance compensation. Michael's meaning is obvious. If he is smart, he can take the money and leave. If he is not smart, he has nothing.

Egger's whole body was cold. Michael could say such words. Michael saw through his plot with Joey. Now he is crazy to fight back and suppress the opposition.

"You are not alone in Disney. You can't cover the sky with one hand. With the consent of all shareholders, you can remove the board of directors and management," egger said

Michael said, "I am also one of the shareholders. I understand that if the shareholders' meeting does so, the company's share price will fall sharply and their shares will be worthless. This is a way to die together. Do you think they will vote to devalue their shares?"

This is the advantage of seizing the first opportunity. In the original version, Michael knew that he was exempted for the first time at the shareholders' meeting. In the face of a fait accompli, he chose to give in and step down. If the trouble would arise, the company's share price would fall sharply, and they would make the company's value fall sharply. This is the way to die together. Disney's smooth handover and then began the road of opening and hanging up.

In Michael's eyes, it's just a coup. Over the years, there are few people questioning him and challenging him? Haven't you been beheaded by him one by one?

Egger said, "you know what you're doing?"

Michael said, "that's what I want to ask you. Sooner or later, this position will be yours. Why can't you wait, or is this a way for you to repay those who trust you."

"Are you pretending you don't know how angry you are at Disney?" egger said

Michael scoffed, "so you think you can do better and replace me? Among the eight giants in Hollywood, who can develop into a media giant? Only Disney under my leadership, why don't you find a company to prove your ability? "