Chapter 149

Michael owitz's story only reflects Michael's improper use of people and money.

As early as the early 1990s, Pixar signed a contract with Disney for five animated feature films. Pixar was responsible for investment and production, and Disney was responsible for publicity and distribution. By 1995, the first 3D animation "Toy Story" founded by Pixar by Disney and jobs was released, with a global volume of 362 million US dollars. During the cooperation between Disney and Pixar, A total of six animated films produced by Pixar and distributed by Disney were actually produced.

The movie "Finding Nemo" released last year has become the fuse for Disney and Pixar to go their separate ways. Pixar hopes that Disney will return the film distribution right to Pixar five years after the film is released, and hopes to enjoy the distribution profit of animated films exclusively in the new contract, giving Disney only about 10% of the distribution fee. Of course, all this was flatly rejected by the "tyrant" Eisner.

After the breakdown of the negotiations between the two sides, Pixar resolutely left Disney and terminated the cooperation. In fact, the separation of Disney and Pixar largely came from the tit for tat working mode between Eisner and Joe gang leader. Dennis McAlpine of McAlpine investment company once commented on the relationship between Joe gang leader and Eisner: "If you put these two people in a room, there is no possibility that they will come out unharmed."

Eisner once said that the animated characters made with computer software were "very poor", while gang leader Joe said that it was "very humiliating" to shoot the sequel of Disney. Gang leader Joe once publicly said: "we hope to cooperate with Joey Disney of the Disney family to drive Michael out of Disney." They have become a fire and water, and their contradictions have become open. Like Joey, they have become an open opposition party.

Now the animation market has become the world of 3D animation. Pixar and DreamWorks are the leaders. In this regard, Disney has realized the crisis, so it has set up its own animation department. Michael's wishful thinking is to use Pixar first and kick the annoying guy away when his animation department grows up, Joe gang leader, who is extremely smart, is not stupid. Now he wants to leave Disney for his own business, which is the reason for the fierce conflict between the two sides. Many shareholders believe that Pixar can keep Disney's position as the leader in the animation market, and Michael's existence is the biggest variable affecting the relationship between the two sides.

In 1993, it was acquired by Disney at a price of 80 million US dollars and became a relatively independent distribution company controlled by Disney Company. The distribution target is some films aimed at Oscar, low-cost films and artistic ethics films.

After joining Disney, Miramax has made great contributions to his owner Disney and quickly became the most important subsidiary of Dinis.

In 1994, Miramax invested in a film for a young film director named Quentin Tarantino. This film is vulgar novel. With the re deconstruction of traditional gangster films and the unexpected ring structure, the film incredibly beat kieslovsky's red, Mikhalkov's poisonous sun and Zhang Yimou's alive And many other famous masterpieces, which took Cannes' Golden Palm Award. At the box office, it was small and broad, with a cost of $8 million, and finally made a box office of $200 million.

In terms of the main creation of the film, director Quentin Tarantino has become a star director chased by Hollywood filmmakers and many famous film stars overnight. Actors Bruce Willis, John and taravolta have made constant promises with this film. Samuel Jackson is also famous for his biblical monologue before each murder in the film.

The British patient in 1996, the mind catcher in 1999, Shakespeare's love history and beautiful life in 1998, the New York gangster in 2002, the hour and Chicago, and the cold mountain in 2003 all nominated or won awards on Oscar. They almost became Oscar winners, So far, it has won 232 Oscar nominations and won back 52 golden statuettes. The price of $80 million in that year has brought great returns to Disney.

The reason why they can win awards frequently is that in addition to the brothers' unique insight in selecting scripts, their publicity strategy and public relations ability are also one of the key factors. Anyone who has seen Shakespeare's love history will feel that the film can win an Oscar for the best film is a bit unworthy of its name. After all, the quality of the best film over the years is guaranteed, Among the best films recognized for so many times, only this Shakespeare's love story makes people feel out of standard, but Mira Max finally won the best film, which shows their strength.

Another example that can illustrate their publicity strategy is the 2000's "chocolate in love". Originally, the film starring Juliet Binoche and Johnny Depp didn't sell well, but under their carpet publicity, they won many nominations at the 73rd Academy Awards. Although they didn't win awards because of their poor strength, it greatly stimulated the box office revenue, The style of Miramax company is to win prizes with prizes and get money without prizes.

Mira Max's fat brother did surprise the parent company Disney a lot, but he won awards to make money beautiful, but it was not ambiguous to cause trouble. What's more, he often disobeyed orders and did not listen to commands.

Disney's image established over the years has always been healthy and suitable for young and old. It is required to be suitable for a family of young and old to watch together. However, the Weinstein brothers did not care about this. According to their own temperament, they first introduced the British religious gay film "priest" in 1994, then invested in the religious film "breaking the law" by director Kevin Smith in 1999, and then invested in the extremely bloody and violent film "killing bill" in 2003 In the release of the passion of Jesus, they also got involved and made a lot of money. The black pot was carried by Disney. The elements of religion, homosexuality, blood and violence caused trouble and were not discussed. Disney was very unhappy.

In fact, the Weinstein brothers also complain about their owner Disney, especially Michael Eisner, Disney's CEO. The two sides have differences on many issues.

First of all, the Weinstein brothers wanted to expand the company's business and make more big films, but Michael thought Mira Max should not be too big as a subsidiary. He was dissatisfied with the investment in cold mountain last year, which reached US $80 million. In addition, the Weinstein brothers proposed to acquire the independent film company craftsman film company and take shares in cable channels Bravo and IFC, They were also rejected by Disney one by one. What the Weinstein brothers hated most was Michael's rejection of Miramax's plan to operate Peter Jackson's the Lord of the rings.

This epic blockbuster was only turned into the new line when Miramax invested and started shooting, and the subsequent funds were insufficient. Michael was the main opponent. The Lord of the rings trilogy made more money than Miramax did in the past 20 years. Seeing that the new line gained both fame and wealth, the Weinstein brothers were angry and spit blood. They publicly criticized and criticized Michael, believing that he made them lose a gold mine, The contradiction between the two sides is open.

It was Mira Max who released Fahrenheit 911 this year despite Disney's opposition.

Fahrenheit 9 / 11, a documentary directed by Michael Moore, directly fired at the U.S. government by telling the truth of the Iraq war and the war on terrorism. To be exact, it fired at President Bush. Moore said bluntly that he didn't care about the film's reputation. He just hoped that the film could change the U.S. presidential election in November, "If someone gives up voting for Bush after watching the film, the film will be successful."

The government will certainly not like such films. Disney, which has always paid attention to good relations with the government, immediately banned Fahrenheit 911 The reason why the film is on the US cinema is that it may cause trouble for the presidential election. In order to fear that the government will wear small shoes in the future, other distribution companies did not dare to accept the film, including Mira max. the film control system in the United States is that the government can not prohibit the distribution of a film, but it is decided by the non-governmental organization MPAA, which is an embodiment of freedom of speech, No In order to have a good relationship with the government, these non-governmental organizations and film companies will take the initiative not to distribute films that the government does not like or to raise the rating.

However, Fahrenheit 911 unexpectedly won the Golden Palm Award in Cannes, and it was also the first time that a documentary won the highest award in Cannes Film Festival. With the aura of the Golden Palm Award and the gimmicks previously banned from distribution, Miramax decided to release Fahrenheit 911 despite Disney's strong opposition. In this way, Fahrenheit 911 Only by landing in the United States can Madonna (she is a Democratic Party fan) have the opportunity to appeal to her fans to buy tickets to watch Fahrenheit 911.

The huge political impact caused by Miramax's release of Fahrenheit 911 made Disney very unhappy. What annoyed Disney most was that Miramax, as a "subsidiary" company, dared not listen to "Lao Tze" Michael can't tolerate such a violation. Facing the pressure of the government, he said he would give you an explanation. It happened that although the peace treaty between the two sides expired in 2009, there was an article in the peace treaty that stated that Disney had the right to renegotiate and confirm the peace treaty in 2005. Michael wanted to use this article, but the Weinstein brothers drove him away.

Recently, he has been planning how to kick off the fat brothers. When he focused on the Mira Maxwell Weinstein brothers, the forces against him began to twist a rope and prepare to stab him in the back, which surprised Michael. He knew Mark's warning had ulterior motives, but he still wanted to thank him for this behavior.