On the morning of May 11, many people were shocked by the news as soon as they woke up.

"The king of e-commerce is on the throne. The sales volume of shopping Carnival in tmall mall is up against the sky. The sales volume in 8 hours exceeds 50 billion, surpassing the total sales volume of Thanksgiving online on the other side of the ocean!"

Many people who didn't attend the shopping festival were dumbfounded when they saw the news. When they saw their colleagues in the morning, they couldn't help asking, "did you go shopping in tmall mall last night?"

"Yes! I bought a lot of clothes, which are much cheaper than the physical stores! "

"Is it really that cheap?"

"Didn't you see tmall's party yesterday? It's not just cheap. Some of the goods are 50% off before one o'clock this morning! "

"What goods are 50% off? It's not toilet paper, is it? "

"Washing machine! All the washing machines are 50% off! There is also a 70% discount on mobile phones! God, you don't know? How many things have you missed? "

Because it is the first shopping festival launched by tmall in a big way, although a lot of publicity has been carried out before, in fact, many people are still watching the shopping festival.

But when they go to work in the morning and learn about other people's achievements, many of them go to the shopping army.

As a result, although the initial shopping frenzy has passed, the sales of tmall mall will continue to grow in the following time.

At 10 a.m., tmall mall announced again that its sales volume had exceeded 60 billion!

12:00 at noon, over 70 billion!

Four in the afternoon, 80 billion!

8 p.m., 85 billion!

By the end of the day, as of 24:00 p.m., the sales volume of tmall mall was finally locked in the figure of 91 billion!

This achievement has caused great turbulence all over the country!

Single day sales 91 billion!

This figure is almost higher than the annual sales of offline department stores in many cities!

This achievement and number are enough to shock anyone!

Even many government media reprinted it on Weibo in the early morning.

It didn't even wait until the next morning, in the middle of the night, when the cat just announced its results, countless news came out one after another.

"The overlord of online shopping platform has appeared, with 90 billion sales in a single day shaking the whole country!"

"The anti tmall alliance has abandoned its armor. Except for tmall, the rest are losers!"

"Another classic investment of investment master Lin Chen, a picture tells you the story of the birth of tmall."

All the reports and the whole article are praises to tmall. It is true that the achievements of tmall this time are too dazzling and almost set a Guinness record!

When Ma Xiaoyun re entered the field of e-commerce, no one thought that his newly created tmall could deliver such a satisfactory answer.

After this shopping festival, as long as you are not a fool, you can see that from now on, tmall will be invincible in the domestic e-commerce field.

This time, major e-commerce platforms, including penguin.com, formed an alliance to fight against tmall.

However, with so many platforms added up, the achievements of tmall can not be more than one.

When tmall keeps releasing sales data, all these e-commerce platforms are dumb. None of them has released sales even for an hour, which is enough to explain the problem.

Everyone knows that it must be because their grades are so bad that they dare not show off.

Not to mention that the Shopping Festival Party made by these platforms is a fake compared with tmall's party.

Now there are even videos of two parties on the Internet, criticizing those people's parties for nothing.

Compared with the outside world, Ma Xiaoyun is also excited.

Early in the morning on the second day of the shopping festival, he personally came to Donghai to report his good news to Lin Chen.

"Mr. Lin, Ma Xiaoyun has few admirers, but you are the only one I admire

"If you didn't give me some advice this time, I really don't have the confidence to win this war."

"It's all relying on your strategy that we..."

"All right, all right!"

Lin Chen interrupts Ma Xiaoyun's Rainbow fart.

If he hadn't seen it with his own eyes, it would be hard for him to believe that his father Ma had such a flattering side.

"Let's talk about the results directly, but it's needless to say the data that we already know outside. I want to know how much money we made this time?"

Lin Chen's question is actually for Tang Xin.

After knowing Lin Chen's arrangement this time, Tang Xin's biggest worry is that the tmall Shopping Festival will yield too much profits, which may cause serious losses.

Stardust group has just spent a lot of money on brilliant group. If it suffers a huge loss again, I'm afraid the company's cash flow will be affected.

But to Tang Xin's surprise, Ma Xiaoyun said: "it's very good. Although we have given a lot of discounts to the products of the whole platform this time, these discounts are achieved through negotiations with the merchants by squeezing our own counter points of the platform. "

"When we make profits this time, we still have nearly 5 billion!"

"Five billion? How could it be? " Tangxin some difficult to understand, clearly burned so much money, how can still earn?

"Look far ahead from a high plane," Ma Xiaoyun explained with a smile. "Before this shopping festival, our Alipay has already opened the flower function. We could have eaten a lot of interest through the Alipay's funds. After this flower function was opened, we got a lot more interest on loans."

"According to the trend, we will not make money even if our Tmall shopping mall is not profitable, and if we have Alipay, we will be able to make sure that Tmall can make it!" Ma Xiaoyun said excitedly, "after all, it's thanks to Lin Dong."

"All right." Lin Chen couldn't help but smile: "flattery to this line. Ma Xiaoyun, this time other platforms are engaged in the shopping festival with us. Now they dare not even announce the sales volume. I'm afraid they will suffer a heavy loss. Do you have any plans? "

"Lin Dong, you and I want to go together!" Ma Xiaoyun laughs.

In this shopping festival, those e-commerce platforms, led by Penguin's patting, gathered together to keep warm and tried to fight against tmall.

But this time, instead of fighting successfully, they spent a lot of money in vain.

Paipai.com is OK. It has penguins, but it's hard for other platforms.

So Ma Xiaoyun has long planned to merge these platforms and carry out differentiated operation in the future. For example, the websites like mushroom street and vipshop that he has discussed with Lin Chen before are platforms that can carry out differentiated operation with tmall.

But among these platforms, what Ma Xiaoyun wants most is Ali.