Chapter 635

At 0:10 midnight, the big guys of the major e-commerce platforms, including general manager penguin and Ma, were in a anxious mood, waiting for their respective zero second sales data.

It's just that the sales figures are a bit strange.

Everyone, including Mr. Ma, was a bit confused after seeing this data.

For example, the transaction amount of paipai.com at 12 a.m. was less than 300 million, and the number of transactions was less than 10 million.

Spent so much money to do publicity, but also to find a group of traffic stars, finally only this achievement?

After Mr. Ma saw it, he almost didn't vomit blood.

Today's paipai.com has changed according to tmall's model, that is, it doesn't charge store fees, only deducts points from the transaction amount, and the proportion is similar to that of tmall, only 5%.

In other words, with less than 300 million turnover, the profit of paipai net is less than 15 million.

But for this day, penguins only burn their own money, more than 15 million? But at least a dozen!

How can people be satisfied with this data?

Is it because this time several platforms are jointly engaged in activities, so users are diverted?

Mr. Ma was about to ask about other people's data when his phone rang.

He is the CEO of Alibaba Taobao.

"Hello, Mr. Ma, what's your data like?"

When he heard that the other party called to inquire, Mr. Ma suddenly felt bad.

Sure enough, when the other party heard their data, they immediately screamed, "what's going on?"

"Your data doesn't work either?"

More than that, the data of Taobao is more miserable than that of paipai.com, almost the same as that of no activity.

"Mr. Ma, what's going on? Even if our party can't compare with others, our previous propaganda should be useful? Before that, our data was better than tmall. How could it be like this? "

Mr. Ma naturally didn't know. Although he dealt with it a few times, he hung up.

But immediately, Mr. Ma looked at his assistant: "what about the results of tmall?"

Although it's impossible to know the operation performance of tmall, this time, in order to monitor the situation on both sides, Penguin specially selected several stores on tmall, which have opened stores on both paipai.com and tmall for monitoring.

By comparing the sales results of both sides, we can infer the operation results of tmall.

But the assistant's answer, on the contrary, made Mr. Ma more confused.

"What? There's no change in their sales? "

"Yes, Mr. Ma, there is no obvious change in the data of several monitoring stores. It seems that there is no improvement in the data of their party."

"What's going on?"

The horse is always confused.

How come in the end, even the sales data of tmall are as ugly?

Is it because this kind of party activity is useless to the e-commerce platform?

What are the facts?

Mr. Ma, they don't know that the strange sales data between the major e-commerce platforms is actually caused by tmall mall.

Because there is no zero second kill activity in tmall mall, which gives many customers time to choose, at this time, most users are actually comparing the commodity prices of tmall mall and several shopping platforms.

But it doesn't matter if it's not compared. By contrast, many people are dumbfounded.

what?

Why is the price of cat mall so cheap?

For example, a brand of electric toothbrush, the original price of 2399 yuan, after this activity, in paipai net and Taobao to buy, need 1999.

But in tmall mall, the price of this electric toothbrush is only 1799 yuan, which is 200 yuan cheaper than that of paipai net!

For example, the market price of clothes of a certain brand is 999 yuan, the price of platform activities such as paipai.com is 799 yuan, and the discount and shopping voucher of tmall mall are only 599 yuan! Almost half of the original price!

There are many similar examples, not to mention those products that were given a big surprise discount and were directly given a 50% discount at the just concluded tmall party.

Seeing the price comparison, many people were stunned and thought they were dazed.

When they confirmed that it was not their own blindness, but tmall mall was really so cheap, those customers were all boiling!

This time, several major platforms have held shopping carnivals and carnival parties. Although there are plenty of flowers, for many people, what they value most is the price.

It is said that only price is the biggest driving force for consumers to produce shopping desire.

At this point, there is no doubt that the price of tmall mall is high enough.

"I'll go! Are these platforms crazy today? Is everything so cheap? "

"Cheap? If it's cheap, tmall's is the cheapest! No one

"Yes, I've already compared a lot of things. On average, every piece of tmall is more than 10% cheaper than other platforms!"

"Father Ma is mighty! Husband Lin Chen is powerful

"I can't! If I don't chop off my hand, I'll be ruined! "

"It's over, it's over! I've done tens of thousands of brushes. Why can't I control this hand? "

After that, it was a little time.

In the new period of data statistics, just as Mr. Ma was eagerly waiting for the good news, his secretary suddenly rushed in.

Mr. Ma immediately asked, "how about it? Has the data improved? "

"Ma, Mr. Ma... Our data have not come out yet, but tmall's data have come out!"

"Did they make the data public?"

"Yes. Just now, tmall Weibo official announced that their first hour sales exceeded 30 billion.... "

"How much?" Mr. Ma stood up.

"30 billion!" The secretary took out his mobile phone and directly opened the microblog to Mr. Ma.

Mr. Ma snatched it. Sure enough, he saw a huge 30 billion picture on tmall mall's microblog, and the text added: "congratulations on tmall mall's shopping carnival, with an hour's sales exceeding 30 billion!"

"How is that possible? Aren't they still like us in the first ten minutes? How can it break through 30 billion at a time? Is it fake? " Mr. Ma said in a cold voice.

But his secretary broke his last fantasy: "Mr. Ma, the people in the operation Department have confirmed that the sales volume of several stores as a contrast suddenly increased, and the sales volume gap between those stores and us is hundreds of times!"

"They analyzed the reasons and found that tmall's products are at least 10% cheaper than ours! We've lost out on the price! "

Mr. Ma's eyes were fixed and he sat back heavily. He muttered: "not only the price... But also the whole operation strategy... Lost! We lost completely! This time, we lost to each other completely